– 1 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. New Internet Tools in Dentistry Using The Dentrix Platform and Other Forms of Patient Interactivity on Your Web Site LiveWire Business Solutions February, 2002

– 2 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Agenda Executive Summary Traditional Obstacles to Web Development and the Advantages of a Dentrix Enabled Web Solution Dentrix DXWeb Demonstration Web Site Package Alternatives for Both Dentrix and Non- Dentrix Customers AGENDA

– 3 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Executive Summary

– 4 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Dentrix’s New Interactive Web Platform Is an Example of the High Functionality You Can Now Get from the Internet Simple text web sites are informative, but provide little value to customers Dentrix is one of the few software providers that has developed new Internet-based interactive patient communication applications Though Dentrix leads the pack, communicating to patients via the web will soon become commonplace in the dental industry Your patients can have the ability to request and confirm appointments, view their personal profile, and complete multiple patient registration forms easily and securely using and your office web site THE DXWEB CONCEPT AND VALUE PROPOSITION The value proposition is unmistakable, but the time and energy necessary to design and develop a site are large deterrents for any dentist.

– 5 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. A Dentrix Hosted Web Site A Customized Web Site We Are Offering Incredibly Cost-Effective Web Solutions for Dentrix Customers and Dentists Using Alternative Platforms Designing a Dentrix web site is not exceptionally difficult, but it requires a huge time commitment and some technical knowledge We can develop your Dentix web site in 2 to 3 weeks, with rich text and images, for a very low cost You may chose to use the Dentrix site as your primary web page, or create a link to Dentrix from an existing home page THE DXWEB CONCEPT AND VALUE PROPOSITION We can help you establish an effective online presence offering interactive patient functionality Custom developed site design Online Patient Registration Forms Online Appointment Request Forms Your web site will be up and running quickly and at a fraction of the cost of competing alternatives Dentrix Customers Can Have Both! Uniquely customized web site Interactive Dentrix patient tools & Online patient forms

– 6 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Past Obstacles to Web Development and the Advantages of the Dentrix Platform

– 7 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. There Are Many Obvious Drawbacks to Operating a Dental Practice without a Strong, Patient-Oriented Web Presence Savvy patients cannot find your practice online and business is lost Patients cannot have access to their dental information until they are sitting in the dental chair Office brochures and other marketing material cannot be updated quickly and cheaply enough to adequately inform patients Staff must use valuable time to deal with routine patient questions regarding directions, office hours, dental services, etc. Communication with patients must be done by phone and can prove to be a very laborious process Patients cannot complete registration and health history forms until they are in your office The incentives for a website are unmistakable. The question is: Why do many dentists hesitate? Current Limitations THE DXWEB CONCEPT AND VALUE PROPOSITION

– 8 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Yet Numerous Factors Cause Dentists to Hesitate from Developing a Website Design, development, consultation and hosting costs can become an excessive deterrent High Up-front Costs Site maintenance can become too timely or difficult to manage internally by staff Difficult to Maintain Simple “informational” sites exist to attract new patients, but the Internet is not necessarily a primary channel for new business Not Enough New Business THE DXWEB CONCEPT AND VALUE PROPOSITION You may have the desire and the ability to develop a website, but simply cannot find the necessary time Not Enough Time High site functionality is often infeasible because of the costs necessary Not Enough Functionality

– 9 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. New Technologies Enable Your Practice to Skirt Problems Normally Associated with Web Site Development Very inexpensive - Hosting is Free! Relatively Easy to Maintain Using A Template Simple for staff to maintain and update Not only info. provision, but high functionality Site works with the software you already have THE DXWEB CONCEPT AND VALUE PROPOSITION The Dentrix DXWeb platform is an ideal example of the way that new Internet technologies are making old drawbacks obsolete Furthermore, adding online patient registration and appointment request forms can add even greater functionality to your site.

– 10 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. With DXWeb, You Can Establish Your Web Presence by Capitalizing on the Software that Manages Your Office Attribute of DXWeb Implications for Your Practice Office Content Provision Patient Correspondence Capabilities Markets your practice to new patients Provides detailed practice information to existing patients Gives staff more time to manage the office Serves as a “virtual brochure” that can be altered more quickly and easily than printed material Verifies appointments electronically without wasting staff time on repetitive phone calls Communicates with patients for continued care or any changes to their practice profile And best of all – those of you who are Dentrix customer already have all of the capabilities to make this possible. THE DXWEB CONCEPT AND VALUE PROPOSITION Individual Patient Profile Access Allows patients to view their appointments, account balance, ledger, and treatment plan from home

– 11 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. A Dentrix DXWeb Site Provides More Value than any Other Template or Customized Alternative Dentrix Platform Standard Template Design Traditional Customized Website Low Cost Fast Implementation Customized Feel Wide Range of Designs Patient Interactivity Patient Correspondence Simple to Maintain Though you sacrifice a customized feel, a Dentrix site is by far the fastest and most cost-effective way to provide high functionality and interactivity for your patients. THE DXWEB CONCEPT AND VALUE PROPOSITION

– 12 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Furthermore, Online Files Are “Read Only” and Security Is Guaranteed Because There Is No Link to Your Office Files Patient information must be updated from the office – but the actual Dentrix file remains on the office server The patient has access only to the uploaded information, and cannot view or alter any information in their permanent file At no time can anyone access information stored on your office computers, because there is no constant connection Security is not an issue, as patients will see only what you want them to see Dentrix’s DXWeb enables you to empower and educate patients without giving them any control to alter or change their personal records. THE DXWEB CONCEPT AND VALUE PROPOSITION

– 13 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Dentrix DXWeb Demonstration

– 14 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. The DXWeb Platform Provides an Ideal Starting Place for General Practice and Patient Specific Information DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 15 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. The “Office” Page Is a Perfect Venue for Discussing Your Place of Business and the Scope of Your Dental Services DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 16 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. The “Staff” Page Enables You to Give a Detailed Description of Your Personal Profile and History… DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 17 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. …as Well as a Way to Introduce Your Staff Members and their Interests and Backgrounds DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 18 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Separate Pages Also Exist to Publicize Your Office Philosophy, Office Hours, and Office Directions DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 19 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. You Can Even Link to ‘MapQuest’ to Better Direct Patients to Your Place of Business DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 20 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. DXWeb Allows You to Outline in Detail Different forms of Acceptable Payment DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 21 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. You Can Even Direct Patients to Educational Sites or Other Websites that Relate to Your Practice DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY This can serve as an excellent way to support referring dentists if you are a specialist, or market the services of specialists if you are a general dentist.

– 22 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. The Most Valuable Function Is the “Patient Information” Section, Linking Patients Directly to Their Individual Profile Patients can click on the “Patient Information” link, enter their username and password, and then access a wide range of individual patient and family related information DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 23 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Here, Patients Can Access their Past and Future Payment Records and Appointment Schedules DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 24 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. They Can Also View Treatment Plans with Insurance and Payment Specifications DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 25 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Patients Receive Notification for Appointments, Continued Care, Or Other Changes to Their Online Profiles Appointment reminders Continued Care reminders New Appointments Scheduling Requirements Changes to their Online Profile Patients Can Be Notified Electronically for the Following: Best of all, appointments can be confirmed by patients with one simple click – and these confirmations can be easily viewed by front office staff. DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 26 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. On the “Back-End,” Patient Communications Are Easily Administered with a User-Friendly “Correspondence Center” DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY This is where staff can easily view the patients who have confirmed their appointments via

– 27 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. From Here, Staff Members Can Edit Electronic Cards and View Practice Communication Statistics Compiled by Dentrix Unique images and text can be added to give your e-cards a personal feel. DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 28 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Uploading Patient Info and Editing Online Profiles Are Simple Processes that Integrate Seamlessly with Dentrix Software Individual patient profiles can be added or altered on a regular basis… …or patient information can be uploaded in batches according to patient designated specifications Patient profiles can be easily adjusted after their “web consent” so that they become “web- enabled” with a unique password and username DXWEB TOUR AND DEMONSTRATION OF PRODUCT FUNCTIONALITY

– 29 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. And Dentrix Is Currently Developing Even Greater Tools for Your Web Site to Strengthen Your Practice Online patient registration with health history forms Online patient image viewing (x-rays, etc.) Exchange of digital files to/from referring doctors via a secure web site Mass-communications with patients such as newsletters and office updates Future DXWeb Features As more dentist begin to utilize the DXWeb platform, Dentrix will further develop unparalleled functionality to meet the needs of its growing customer base.

– 30 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Web Site Package Alternatives for Both Dentrix and Non-Dentrix Customers

– 31 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. We Can Offer Dentrix Customers Several Packages to Meet Your Practice Needs and Budget Constraints Basic Package Full Office Content Provision –Dentist, Staff, Office Descriptions –Directions and maps –Office Hours, Payment Options, and Philosophy –Favorite Links and Patient Education Digital Photo Imaging –Photos of dentist and office –Photos of staff members in group or individual settings Staff Bio Collection Basic instructions for patient communication tools Full office network configuration and installation of DXWeb software Multiple consultation sessions Full Office Content Provision –Dentist, Staff, Office Descriptions –Directions and maps –Office Hours, Payment Options, and Philosophy –Favorite Links and Patient Education Digital Photo Imaging –Photos of dentist and office –Photos of staff members in group or individual settings Staff Bio Collection Basic instructions for patient communication tools Full office network configuration and installation of DXWeb software Multiple consultation sessions Patient Premium Package $499 Design and configuration of Dentrix web access page Design and upload of multiple patient communication messages to be sent via Comprehensive configuration of patient communication settings for your office Full onsite instructional session for staff members covering all aspects of patient communication functions Provision of and recommendations for optimal use of various patient forms Written and oral recommendations for ongoing use of patient communication functions Multiple consultation sessions Design and configuration of Dentrix web access page Design and upload of multiple patient communication messages to be sent via Comprehensive configuration of patient communication settings for your office Full onsite instructional session for staff members covering all aspects of patient communication functions Provision of and recommendations for optimal use of various patient forms Written and oral recommendations for ongoing use of patient communication functions Multiple consultation sessions THE DXWEB SOLUTION: IMPLEMENTATION ALTERNATIVES FOR YOUR PRACTICE $899 Both Packages

– 32 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. For Dentrix AND Non-Dentrix Customers, We Can Provide Customized, Highly Interactive and Cost-Effective Web-Sites Custom Designed Web Site Low Cost Packages Priced on a Case-by-Case Basis Rich content and images Custom developed site design Multiple pages determined by your office, such as: –About Us, Contact US –Services Provided –Dentist Background, Staff Information –Directions, Payment Options, Office Hours INTERACTIVE ONLINE PATIENT REGISTRATION FORMS, INCLUDING HEALTH HISTORY INTERACTIVE ONLINE “APPOINTMENT REQUEST” FORMS Rich content and images Custom developed site design Multiple pages determined by your office, such as: –About Us, Contact US –Services Provided –Dentist Background, Staff Information –Directions, Payment Options, Office Hours INTERACTIVE ONLINE PATIENT REGISTRATION FORMS, INCLUDING HEALTH HISTORY INTERACTIVE ONLINE “APPOINTMENT REQUEST” FORMS THE DXWEB SOLUTION: IMPLEMENTATION ALTERNATIVES FOR YOUR PRACTICE We can help ANY dentist implement a customized web site, as a stand-alone site or to work in conjunction with the Dentrix’s patient correspondence tools.

– 33 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Several Other Package Supplements Can Significantly Improve Traffic On Your Web Site Web Promotion Package Submission of your site information to all major and specialized search engines and thousands of search directories Submission of your site to numerous Internet based dental directories Ongoing reporting of web site statistics outlining the success of various marketing channels Submission of your site information to all major and specialized search engines and thousands of search directories Submission of your site to numerous Internet based dental directories Ongoing reporting of web site statistics outlining the success of various marketing channels Domain Forwarding Package $249 $199 + Hosting Costs Unique domain name purchase and registration* URL forwarding and forwarding setup Host transfer service for existing active or dormant URLs Search engine key-word/Meta Tag entries for higher traffic Improved site Description and Title for higher traffic Unique domain name purchase and registration* URL forwarding and forwarding setup Host transfer service for existing active or dormant URLs Search engine key-word/Meta Tag entries for higher traffic Improved site Description and Title for higher traffic THE DXWEB SOLUTION: IMPLEMENTATION ALTERNATIVES FOR YOUR PRACTICE *Note: Cost of Domain Forwarding Package includes domain name purchase for one year only (a two year contract will increase the price in direct relation to the additional registration cost. Either of these services can dramatically strengthen your web site – regardless of whether or not you are using the Dentrix DXWeb platform.

– 34 – ©2002 by LiveWire Business Solutions All rights reserved. Proprietary and Confidential. Coming Soon! Please Contact Me to Further Discuss The Possibility of Using the Internet to Simplify Your Practice Gregory Friedman Office Phone: Cell Phone: THE DXWEB SOLUTION: IMPLEMENTATION ALTERNATIVES FOR YOUR PRACTICE For further information, please refer to the “Dentists” Link on the LiveWire website: