Global California Silicon Valley Bank April 3, 2009 Karl Kailing US & Foreign Commercial Service US Department of Commerce

California Global Exports Source: US Department of Commerce

California Global Exports: Leading Sectors Total ’08:$144,813,262,592 % Source: US Department of Commerce

California Exports Source: US Department of Commerce

Middle East Total ‘08: $4,470,546,519 % Source: US Department of Commerce

North Africa Total ‘08: $540,864,001 % Source: US Department of Commerce

Sub Saharan Africa Total ‘08: 776,224,222 % Source: US Department of Commerce

California’s Global Markets

Middle East and Africa: Best Prospects Telecommunications Services and Equipment Environmental/Clean Technologies Computer Hardware/Software Transportation Equipment Advanced Machinery

Case 1: Egypt Telecommunications Sector $3.3 billion market in 2007/8 Mobile services constitute 80% of industry revenue 43 million cell phone subscribers (January 2009) 12 million fixed lines/14 million capacity 12 million households have internet access; 720,000 broadband Internet Penetration 17%

Egypt Telecom: Sectoral Growth

Egypt Telecom: Best Prospects Cell Phones GPS Voice Over Internet Protocol (VOIP) WiFi/Wireless Network Solutions

Case 2: South Africa Solar Market Average 2,500 hours of sunshine per year Solar radiation levels between 4.5 and 6.5 Wh/m2 per day 70,000 households, 250 clinics and 2,100 schools currently have photovoltaic panels - 1,000 are added per month Rising cost of coal beginning to bridge affordability gap

South Africa: National Solar Water Heating Program Rollout Program in Western Cape and KwaZulu-Natal Led by Department of Minerals and Energy and Central Energy Fund Focus on mid – high income households Desired Outcomes: –Produce national standards for solar water heaters –Write a code of practice –Market awareness to determine savings when using solar water heater –Determine models for financial aid

South Africa: Solar Market Opportunities Solar Home Heating Systems Proposed 100 MW Concentrated Solar Power (CSP) plant – tested in Barstow, Ca. and favored by Eskom (power utility) Future Power Plant Production - Eskom aims to produce 1,600 MW of solar energy by 2025

Recommended Entry Strategies Establishment of a local representative, agent, or distributor Alternatively, selling through established dealers Establishing a full dealership/subsidiary operation, particularly for big-ticket items Close communication with distributors and customers to exchange information and ideas on market trends

Resources Silicon Valley Export Assistance Center (buyusa.gov/siliconvalley) International Trade Administration ( Export-Import Bank of the United States ( United States Trade and Development Agency ( Overseas Private Investment Corporation ( United States Department of Energy ( – Renewable Energy Initiatives! United States Department of State ( United States Trade Representative ( United States Agency for International Development ( And several more…

Karl Kailing Silicon Valley US Export Assistance Center 55 S. Market Street suite 1040 San Jose, Ca x.103