O PPORTUNITY A NALYSIS P ROJECT By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou

T HE M ARKET Target market: Professional landscape, lawn care and tree care services industry “We are always interested in technology that would make our operations cheaper and more efficient.” - Stonebrae Country Club Green Superintendent 2 Secondary Sources

T HE T ECHNOLOGY A Method for Localizing Vehicles in Outdoor Environments 3

O UR P RODUCT : T HE A UTO L AWNER 4

Residential RobomowerCommercial Non-AutomatedIndirect Artificial Grass Low coverage area (Max 400 m 2 ) Complicated setup 6 Established players with 10% to 22% of market Low differentiation and high price competition. Very expensive ($12-$15 per square foot) Other forms of maintenance required C OMPETITIVE L ANDSCAPE 5

6 CompetitionUs Strength Economies of scale Large distribution network Existing customer base Proven superior technology Weakness Autonomous technology is not core competence Risk-averse No brand name C OMPETITIVE A NALYSIS

O UR M ARKETING 7 Competitor’s ProductAuto Lawner Features Commercial users seek to maximize productivity by minimizing operator fatigue and discomfort Our product alleviates concern about operators, since product operates autonomously Cost Operator Costs Operating budget cut by 1/3 Initial investment recouped in 13 months

T OTAL C USTOMER C OSTS 8 Break even after only 13 months!

P RICE B REAKDOWN 9 Additional Sales: $3,079Premium: $3,000 Labor R&D: $2,000Integration: $1,000 Sensors and Technology Licensing Licensing: $361Sensors: $6,035Processors: $1,000 Basic Manufacturing Basic lawn mower: $5,000 Total: $21,475

S ALES S TRATEGY 10 Direct to Customer Existing Manufacturers Acquisition Short-term Target customers directly Longer-term Partner with competing manufacturers Exit Strategy Acquired by lawnmower manufacturer

P OTENTIAL R ISKS 11 Other potential risks to consider: Management, Financial

C ONCLUSION An automated lawnmower using our technology offers our customers large cost savings and convenience in their lawn mowing needs. 12 We will mow down the competition. ™