Marketing Department Tasks, plans and strategies October 2003 CCBC

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Presentation transcript:

Marketing Department Tasks, plans and strategies October 2003 CCBC © Maike Ziezolt

Maike Nina Department Manager Solid worker October 2003 CCBC © Maike Ziezolt

Tasks Creating concepts for distribution Advertising Trend scouting October 2003 CCBC © Maike Ziezolt

Main strategies Two main marketing ways: Business – to – business Business – to – consumer Different advertising strategies October 2003 CCBC © Maike Ziezolt

Long - term plans Advertising Advertisement in daily newspaper Web - Site and Pop – ups (for example at eBay) Directmarketing (Mailings for business customers) Prospectus October 2003 CCBC © Maike Ziezolt

Short - term tasks Working out our plans arrange with: Public relations (style of the advertising) Finances (budget for advertising) Research and development (eBay experience) October 2003 CCBC © Maike Ziezolt

We have the answer. October 2003 CCBC © Maike Ziezolt