 New age way of communication.  Virtual Network of Friends and Co-Workers through the click of a button.  Groups of individuals interact by region, affiliation, school, work, etc.  Online community where a profile page is often used to represent the interests of the user  Mainly used for socialization based on common interest.

 Teens and young adults use sites such as twitter, Facebook and Myspace.  Professionals in all fields overwhelm the site LinkedIn.  A full 25% of the users on these sites are aged 35 to 44, which in other words is the age group that dominates the social media sphere.

Linked In 50,000,000 – Estimated Unique Monthly Visitors

SSocial networking sites shows people real self oppose to what they sell to businesses EEmployers are able to find out who is the right candidate EEmployers are able to find out who is the wrong candidate

 Online job site CareerBuilder.com completed a survey of 3,169 hiring managers, with 22 percent of them saying they check on Facebook and MySpace when looking into job candidates.  Just a few years ago, approximately 10 % of employers did online screenings.  A recent survey commissioned by Microsoft found that 70 percent of recruiters and hiring managers in the United States have rejected an applicant based on information they found online.survey commissioned by Microsoft

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Barkoviak, Michael. "More Employers Looking at Social Networking Sites." DailyTech. 16 Sept Web. 18 June "45% Employers Use Facebook-Twitter to Screen Job Candidates." Business & Finance News - Oregon Business News. Web. 18 June "Manage Your Online Reputation." Microsoft Corporation Research. Microsoft Corporation. Web. 21 June "Top 20 Most Popular Social Networking Websitess." EBizMBA - The EBusiness Knowledgebase. 9 June Web. 22 June