Chapter Leader Webinar July 2015

Mary Beth Lech, Lifetime CFCM, Fellow NCMA Chapter Relations Manager Vanesa Powers NCMA Chapter Relations Specialist

2 Annual chapter reporting due by July 31 st FIVE mandatory items: –Chapter Annual Report (which includes the self evaluation spreadsheet and executive summary) –Chapter Financial Report –Chapter Audit Report –List of officers and volunteers for PY15-16 –Copy of chapter bylaws NO separate reporting requirement for consideration for the Graalman award

Reminders Grant Applications Due August 31, 2015 –Send to Chapter Relations at: Annual Performance Survey respond by July 17. Tell us about your experiences as a chapter leader during the 2014–2015 program year. This confidential survey will be used by NCMA to ensure we are effectively communicating with our chapters and providing you the tools you need to be successful and to help NCMA thrive!confidential survey 3

Nominations are due NLT July 31 st to The Outstanding Chapter Volunteer Award provides a means of giving special recognition at the national level to those volunteers who demonstrate dedicated service to NCMA and its members 4 Outstanding Chapter Volunteer Award

5 NCMA and Chapter Branding Jessica Friedman Director of Marketing and Communications

What is branding? Association name and logo Definition of Brand: A name, term, logo, design or combination of these that identifies the maker of a product or service. Visual and Experience (Two sides to branding) Communication with member is important 6

The business case for branding 7

Brand Style Guide There is a Brand Style Guide on the website A downloadable list of all chapter logos is available online Please contact Vanesa, if you need a logo, letterhead, E-Newsletter Masthead or 8

NCMA Logo and Chapter Logo 9

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Proper Logo Use 11

Proper Logo Use 12

Identify NCMA Chapter on Printed Materials Written communication – use “NCMA Chapter” when referring to your chapter, and not just NCMA NCMA chapter templates - printed stationary 13

Web, and Social Media template –Fonts –Logos –Spelling Social Media –Response to members Website colors and content Personal websites 14

New Website 15

New Website 16

Where is everything!? 17

Now what?! 18

Questions? Please let me know if you think of any questions, and check out the resources on the new website! Thank you. 19

Webinars September 17, 2015 – The Gray Areas of Unallowable CostsThe Gray Areas of Unallowable Costs Every chapter is entitled to ONE LIVE webinar or TWO pre recorded webinars each program year. Contact 20

Save the date! August Chapter Leader Monthly Webinar Date: Wednesday, August 19, 2015 Time: 11:30 a.m. (Eastern) 21

22 How to Chapter training now in “How to” presentations that you can access and keep for future references. Chapter Branding Chapter Member Reports Chapter Monthly Checklist Chapter Officer Certificates Create Mailing Labels Chapter Social Media Did You Know? NES Webinar On Demand New Member Initiative

Send in your proposal by July 31st 23 Find details at

24 Summer Chapter Leader Summit 2015 Send your new President and other members of your leadership team for program year !

Mary Beth Lech, Lifetime CFCM, Fellow NCMA Chapter Relations Manager x1119 Vanesa Powers NCMA Chapter Relations Specialist x1120 You can reach us:

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