More popular than Arab newspapers.  Do you use social networking sites like Facebook?  Which is the best social networking site?  What do you use these.

Slides:



Advertisements
Similar presentations
Global News Media Corporations
Advertisements

Social Media & the Waste Management Sector Jill Dobson.
For more information, contact: Jordan Losen President, VeraQuest, Inc. Ph: Prepared by: VeraQuest, Inc.
February 6, Background: Where We Are The Internet is changing the way Americans obtain news and information 55 million blogs Explosion of social.
Byte Size: Facebook. Who We Are Forrester predicted FB would achieve the same number of registered users as MySpace in Q4 of 2008, or early 2009 Reached.
Social Media: New Marketing Tools. Social Media: “Social media is the use of web-based and mobile technologies to turn communication into interactive.
The popularity of the social networks. The most popular social networks.
Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.
V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved Prepared by: Lesley Ning April 2015.
Digital Media - Death of Newspapers? Serge Taborin Group Business Development Director.
What’s the fastest growing social network among students? The FACEBOOK!
Shreddies Campaign By: Evan Ropp, Eric Watkins, and Hiedi Kelso.
Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.
Interactive Advertising Hallie Fagan Computer Literacy Spring 2006.
Cairo, Dubai and Istanbul are top cities Which are your top 3 favorite Middle East destinations that you would love to go?  As expected, Egypt, Turkey,
Ad Campaigns Statistics and other informations. More Filipinos now using Internet for news, information (Inquirer.net, 31 st January 2012) “TNS (a global.
First of all….. it’s never too late to start. “blogger” is not “viral” is not “avatar” is not.
Business to Business Marketing Collateral Final Project Patti Bowes University of St. Thomas.
Social Media Tools for Citizen Interaction Reach for the Gold NCARD 2011 Boone, NC September 13,2011 Terry Bledsoe, Chief Information Officer, Catawba.
“Consistency is Key!” A Quick Guide to Online Marketing By Virtual Marketing Empire, LLC
Metro & Beyond REGIONAL OR MORE APPROPRIATELY NON-ENGLISH MAGAZINES ARE HERE BY WAY OF RIGHT AND NOT CONCESSION REGIONAL OR MORE APPROPRIATELY NON-ENGLISH.
Unit 4 Advertising Basics of advertising Language associated with advertising.
Optimizing Public Relations with Social Media Jana Baxter Instructional Media Services Coordinator Allegheny Intermediate Unit
Introductions and Conclusions
Branding and Building Your Business Using New and Old Media Christine Lemyze, Vice President, Marketing, Global Technology Services, IBM Growth Markets.
Internet Usage in Pakistan & E-Marketing Potential Instructor: Hanniya Abid Lecture 2 E-Marketing.
Newspapers--The Future Live forever? Or not for long?
MEDIA LANDSCAPE: FINLAND
A Closer Look at the Mobile Advertising Market in the Middle East
What is Social Networking ? What is Social Networking ?
Internet On Society And Everyday Life Joseph Chase.
Censorship- Does it make a mockery of the arts? Date 7 TH JUNE 2012 Polling dates 30 TH MAY- 3 RD JUNE 2012.
Why Go Online? Website Necessities What Consumers Do Online Social Media Use is on the Rise Online Reputation Affects Consumer Decisions Agenda Consumers.
電管碩一 R 凌伊亭 Social Media Use In a Mobile Broadband Environment : Examination of Determinants of Twitter and Facebook Use International Journal of.
Social media is no longer a choice but a necessity.
MARKET UP Website on your side. 1.What was the last website you have visited? How did you find it? Why did you open it? What are some of your favourite.
Data Type 2010 (Estimate) Population 4.4 million Literacy rate 100 % Per capita GDP US $ 4,400 Urban/rural population 53%/47% Cell phone penetration 2.8.
Ch. 12: Evaluation of Print Media n Classification of Magazines - Standard Rate and Data Service (SRDS) divides the publications into three broad categories.
© 2011 wheresjenny.com FACEBOOK Social Network. © 2011 wheresjenny.com What can you do on facebook?
By the age of 20, the average American has seen some one million commercial messages. Advertising accounts for 2/3 of the space in newspapers, and 40.
Social Networking Computer Applications and Technology Mrs. Adams.
Turkey Finance, Accessibility, Content. Newspaper Access 39 National Newspapers 2,459 newspapers in circulation Circulations: 95 per 1000 inhabitants.
ABC Audit Bureau of Circulations. “ABC” is a voluntary organization initiated in 1948 and is presently operating in different parts of the world. It certifies.
TV VS OTHER MEDIA. “A new survey commissioned for the annual Edinburgh International TV Festival reports that: Source: WARC – quoting a 2009 UK survey.
BRANDING PROPOSAL “ROYAL ATTA” Hrishi Singh 2015.
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
Social Media Trends Continually rethinking the social space.
NEW TECHNOLOGIES Irma Astrauskaitė Latvia–Lithuania Programme 16 June 2009 Brussels New Technologies INTRODUCTION.
Advantages and disadvantages of TechMed using web 2.0 technologies. What is Web 2.0? Web 2.0 describes World Wide Web sites that use technology beyond.
YEKARKEDEKHO COMPANY PROFILE. OUR REACH Total Indian Population: 1.2Billion Mobile Subscriber Base: 882Million Internet Users: 112 Million Mobile Internet.
CEC and its WWW Challenges for the New Year Results Web Survey December 2009 among CEC members Frits Hesselink, Andy Alm 31 December 2009.
Mass Media. What is Public Opinion? Complex collection of the opinions of many different people (on public Affairs) Misconceptions of Public Opinion:
Content I. Introduction II. Unique features III. Pros & Cons IV. Extra benefits V. Tips & Conclusion.
The hold seems to be with the administration… 85% of students surveyed have no problem using Facebook to communicate according to PEW research.
UAE Digital & Social Media. Social Media Infographics 2015.
Do now: copy Modernization & Tradition Vocabulary into your notebooks.
Many J-schools point students the wrong way in changing jobs market … … we learn from those who don’t John Cokley 1 ; Maria Edström 2, Jessica McBride.
MGT211 Introduction to Business Lecture 31. Strategies for Promotion Pull Strategy A strategy in which promotional campaign is targeted on end buyer.
AOHT Principles of Hospitality and Tourism Unit 5, Lesson 13 Introduction to Internet Marketing Copyright © 2007–2014 National Academy Foundation. All.
ICT in the UAE Business Survey July Background3 Methodology4 Introduction and Main Results 6 Fixed Line Telephony 12 Mobile Telephony 16.
December 2010 ICT in the UAE Household Survey, 2010.
The Advent Of Social Media Today one area of online advertising shining brighter than most any other – social media. Social media has steadily grown,
Digital Publishing in the 21 st Century Challenges and opportunities James McCall Principal Consultant in International Publishing Scottish Centre for.
What kind of media institution might distribute your media product and why? By Gemma Stanley.
Launched in July 2006, Destinations of the World News & are unique news platforms and efficient marketing solutions that reach out to.
Magazines: Targeting the Audience Click here to return to JOUR 4000
"The adventure of editors leaving to find readers in the social network era"
PRESENTATION By: RAKESH JAISWAL
Why Digital Marketing Career Is Important? Presented By:- Abhinav Shashtri.
Presentation transcript:

More popular than Arab newspapers

 Do you use social networking sites like Facebook?  Which is the best social networking site?  What do you use these sites for?  Are sites like these a waste of time?  Can these sites be used in positive ways? Give examples  What other kinds of thing do you read and write? How much? How often?

 The survey confirms what the researchers thought. ◦ proves, supports  Facebook has more subscribers in the Middle East than newspapers. ◦ People who sign up to use or receive a service

 The circulation of Arab newspapers is decreasing. ◦ The number of sales of a newspaper or magazine  While sales of weekly newspapers are remaining steady, sales of the dailies are much lower than a few years ago. ◦ A newspaper which is published daily/everyday

 Young people embrace change more quickly than old people. ◦ Accept, start using/doing something because you like it  People don’t have time to meet new friends, so they have resorted to using Facebook. ◦ Start using/doing something because there is no better way

 People in the Arab world are starting to use Facebook to ___________________ information.  Saudi Arabia has the _____________________ number of subscribers to Facebook after Egypt.  In the Arab region _________________ is increasing because the majority of people are young.  Facebook is a very useful tool for ____________________ who want to reach a large group of customers.

1/3300,000,00014,000,000 15,000,0003,500,000  How many people in the Arab world subscribe to Facebook?  How many Arabic, English and French newspapers are sold in the region?  How many people in Egypt use Facebook?  What is the population of the region?  What proportion of the population in the UAE use Facebook?

There are now more Facebook users in the Arab world than newspaper readers, a survey suggests. The research by Spot On Public Relations, a Dubai-based agency, says there are more than 15 million subscribers to the social network. The total number of newspaper copies in Arabic, English and French is just under 14 million. The findings seem to confirm the increasing popularity of the social interaction platforms in the region.

 Facebook can be used by for different reasons  Facebook is the most popular social networking site  Research shows social networking is increasing in popularity  The trend seems to be the same in all Arab countries  There are advantages and disadvantages to using Facebook

Spot On Public Relations, a marketing and communications agency, says the figures show that such platforms are beginning to define how Arabs discover and share information. In Egypt alone, there are 3.5 million users, which is way beyond the circulation of any of the biggest dailies. Even in conservative Saudi Arabia, people have been quick to embrace Facebook. It is the country with the second-largest membership after Egypt. One-third of the population in the United Arab Emirates are said to be on Facebook.

 Facebook can be used by for different reasons  Facebook is the most popular social networking site  Research shows social networking is increasing in popularity  The trend seems to be the same in all Arab countries  There are advantages and disadvantages to using Facebook

The findings should come as no surprise. The majority of the region's more than 300 million people is young, and internet use is on the rise. In societies where political freedoms are severely limited, many have also resorted to Facebook as an alternative to the public sphere. But the survey does not provide a detailed breakdown of how it is used in Arab countries - for example how much of it is for chatting and making friends and how much is for political and social campaigning. But it contains valuable information for advertisers who want to reach the largest possible number of people.

 Facebook can be used by for different reasons  Facebook is the most popular social networking site  Research shows social networking is increasing in popularity  The trend seems to be the same in all Arab countries  There are advantages and disadvantages to using Facebook

 People in the Arab world are starting to use Facebook to discover and share information.  Saudi Arabia has the second-largest number of subscribers to Facebook after Egypt.  In the Arab region internet use is increasing because the majority of people are young.  Facebook is a very useful tool for advertisers who want to reach a large group of customers.

 There are almost 14 million English language newspapers sold in the Arab region. ◦ False  Egypt has the most Facebook users in the region. ◦ True  There are 300 million young people in the Arab world. ◦ False

 Facebook has more information than newspapers about politics in the region. ◦ Not Given  People use Facebook more for chatting than they do for social campaigning. ◦ Not Given  Facebook is a useful business tool. ◦ True

 Social networking sites like Facebook have changed the way we communicate and find out information. To what extent have these changes been positive? ◦ Positive changes? ◦ Negative changes?