Association of University Research Parks, 2012 © Creating and Retaining Start-up Companies Association of University Research Parks, 2012 ©

Outline Professional Park Services & Client Funding Client Funding Matters Park Employees and Staffing Recruit Well / Retain Well – Care of Clients Discussion

Association of University Research Parks, 2012 © Equipment Access Professional Conference Facilities & Management with 2-Way Video Specialized Laboratory Facilities High-Speed Internet & University Connections Job Fairs Professional Park Services

Association of University Research Parks, 2012 © Professional Park Services Media Relations / Marketing New Release Preparation / Placement Video Production / Commercials Branding – Logo and Collateral Materials Journalism Interns for PR and News Articles Job Placements / Job Fairs Human Resources / Employment Assistance Recruitment – Full time/ interns/ PT Legal Issues – Legal Network HR Roundtable CEO Roundtable Training – Workforce and Mgt Flexible Space and Leases 6 - month to 1 - year leasing program Student Incubator Facility Affiliate Program / Co-Space Program

Association of University Research Parks, 2012 © Professional Park Services Business Assistance Program (through incubator or networks) Business Plan Market Strategy Financing: Venture / Seed / Debt / Coaching Management Intellectual Property Accounting/ Auditing Controls Conference & Gathering Areas Incubator as Park Headquarters Professional Conference Management Networking Opportunities BBQ/Crawfish Boils/ Social Events Seminars

Association of University Research Parks, 2012 © Professional Park Services Two-Way Video, access to conference and training rooms through the National Guard Training Center at the Park High Speed/High Capacity Bandwidth & Wireless Hot Spots Business Plan Competitions (Recruitment / Community Involvement) Access to Faculty & University Linkages (Collaboration) Equipment & Facilities Access Technical Assistance Program – SBIR/STTR Prototyping Center through the College of Engineering Reception and Administrative / Clerical Support Fortune 500 Atmosphere – Prestigious Brand Access to Technical Library Amenities (Day Care, Health Club, Restaurants and Services –

Association of University Research Parks, 2012 © Professional Park Services Procurement Programs, Vendor Fairs, Wellness Fairs Small Business Development Center and State Economic Development Services Industry Cluster Management through LED Mail & Shipping Security – 24 / 7 Campus Police and local sheriff Shared Lab Equipment – tenants & engineering Intellectual Property Assistance – Legal Network Customized Educational Offerings – Executive Education and MBA, PMBA, and EMBA Custodial (Grounds and Buildings)

Association of University Research Parks, 2012 © Client Funding Access Development of Funding Streams for Clients is Critical! Angel Investors / Venture Capital Technology Road Shows Pitch Night / VC Forums Alumni Outreach Seed Funds University Related Economic Development Corporation Debt Financing - Banks Public Funding – New Market Tax Credit Grants – SBIR /STTR

Association of University Research Parks, 2012 © Park Employees and Staffing AURP Research Park Director Needed Skills: Professional Networker – well connected Public Relations and Good Speaker Business and Financial Understanding Economic Development Academia / Science Public Sector / Political Experience Legal Real Estate / Property Management Goal: Finding leaders with deep experiences in one or two areas with an aptitude to gain functional skills in all areas.

Research Park Management In House: Facility Management Financial Management –Financing –Accounting Real Estate Management –Covenant Enforcement –Joint Venture Projects –Leasing Contract or Hire: Legal Accounting / Auditing Business Coaching (Incubator / SBDC) Master Planning & Architecture Facility Construction

Association of University Research Parks, 2012 © Recruit, Retain and Create Clients Brand and Prestigious Location Comprehensive Facility and Service Offerings Amenities (convenience / gathering / culture) Network Capital of the Community Entrepreneurial Capital of the Community Place to be to Succeed Campus-like setting Parking and Access Safety and Security Part of the Business Ecosystem Part of University Environment –For academics –For Sports –For Culture Make it hard for clients to imagine working elsewhere!

Association of University Research Parks, 2012 © Live. Work. Play. AND Educate. Image: Francesco Marino / FreeDigitalPhotos.net

Questions Association of University Research Parks, 2012©