COMMUNICATION A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to.

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Presentation transcript:

COMMUNICATION A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to that in the mind of the sender.

Six Types of Human Communication Intrapersonal Interpersonal Small Group Public Speaking Mass Mediated One person Two people Three to ? One to many One to one/group

Everything that occurs in a society CULTURE Everything that occurs in a society

Elite small group usually class based Popular/Mass everyone Media Literacy role of the consumer EPS Merrill and Lowenstein

EPS Cycle Media progression cycle elitist—popular—specialized 3rd world vs USA

Mass Communication A process whereby professional communicators use technological devices to share message over great distances to influence large audiences.

Noise Source Channel Receiver Message Context Feedback Model of the Communication Process

NOISE Channel static/picture loss Semantic misunderstood meaning Psychological internal factors Selective exposure perception/retention look for reinforcement

$$$$$$$$ Over 150 billion yearly Make money Inform people Entertain people Persuade people