Loud Demo Mesfin Kalle Artem Rémy 25/11/2010 Business plan.

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Loud Demo Mesfin Kalle Artem Rémy 25/11/2010 Business plan

Summary Customer problem Our solution The advantages Strategic intent Marketing plan - Market research - How we reach the customers ? - Price strategy - Sales strategy - Service strategy Financial plan - Financial - Grah Risks analyse

Customer Problem Bands send Demo Cd’s … … Record Labels Record Labels Record labels use lot of time dealing with incoming demos Only minority of the demos are actually matching the interests of record labels 25/11/2010 1

BandSendDemoDatabase Receive demo Record label Our Solution Create an Environment ALL in ONE. 25/11/2010 2

The amount of uninteresting received demos by record label decreases Demos are matching the criteria/filters of record labels Record labels does not need to store the demos physically (cd's) Bands can send demos only to record labels which are potentially interested of producing their music The service gives value both for record labels and bands/artists. The advantages 25/11/2010 3

Strategic intent  Be the first company to sell it’s kind of tool in Finland.  We want to help new band to get to be known.  We want to record label save money but also create a value, so we can make money with our tool. 25/11/2010 4

Marketing plan 25/11/2010 5

Market Research  No direct competitor  200 Record Labels in Finland  8000 Record Labels in Europe  Thousands of Bands & Artists 25/11/2010 6

 Direct Visiting to customers Venues Music fairs  Promotion How we reach customers? 25/11/2010 7

Price Strategy Free Service for Bands/Artists Monthly fee of 50€ for Record Labels 25/11/2010 8

Sales strategy  Available huge data of Bands/Artists.  Offer Trial Service. 25/11/2010 9

Service Strategy Efficient and Easy Service Free services Customer is our king! 25/11/

Financial plan 25/11/

Financial Net Present value (at 12%): € Break-even-point: 1,75 years 25/11/

Graph 25/11/

Risks analyses RisksActions Market : Sales fail Technology : Users Overflow Competence : lack of technical skills and business Create better marketing Modify the application based on given feedback. Monitor application activity Ask help to professional / teacher Learn more about our need 25/11/