Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014.

Slides:



Advertisements
Similar presentations
About Us We are a digital media agency with 4 years of combined experience across all media. We strategize, conceptualize, and create effective digital.
Advertisements

Rural Broadband Availability and Adoption: Evidence, Policy Challenges, and Options Brian Whitacre, Oklahoma State University Roberto Gallardo, Mississippi.
More than 10,000 auto ads run on desktop and mobile Over 350 million auto impressions served Above average clickthrough rates versus than the industry.
Presented By: Jeanne Foulon, President October 7, 2010 Presented By: Jeanne Foulon, President October 7, 2010 Expanding Your Website’s Reach New Jersey.
MIRC Minnesota Intelligent Rural Communities Place Photo Here, Otherwise Delete Box.
Broadband Mapping in Florida Analyzing Coverage, Speed and Demographics Julie Gowen Broadband Mapping Project Manager Department of Management Services.
Web Design & Development Your Dream Site - Our Labor Of Love.
What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.
1 Dr. Michael D. Featherstone Introduction to e-Commerce Revenue Generating Mechanisms.
Ecommerce … or electronic commerce refers to systems that support electronically executed business transactions. B2C B2B C2C In this section: Ecommerce.
Website Content, Forms and Dynamic Web Pages. Electronic Portfolios Portfolio: – A collection of work that clearly illustrates effort, progress, knowledge,
INTERNET USAGE AND COMMUNITY-BASED WEBSITES Module 1 Lesson A. Internet Usage and Community-Based Websites.
Welcome! Presenter: Sam Foster. Major Topics To Be Covered In This Presentation Content Management System Amazon, eBay, and Gun Broker Integration Shopping.
Access eCommerce Exploring Electronic Commerce Jane Nolan Goeken Community Development Specialist Iowa State University Extension.
E-Commerce. What is E-Commerce Industry Canada version Commercial activity conducted over networks linking electronic devices (usually computers.) Simple.
Wherever Life Takes You 8 (PT) 2 is a 5-year nationwide education and outreach initiative designed to build support for public transportation.
 Quikr India Private Limited operates as a community classifieds Website.  The company enables people in the same city to meet, trade, share ideas,
Listas Locales USA ONLINE DIRECTORIO General Presentation Hispanic Local Search LLC January 2013.
Ag Marketing– On the Internet! Using Current Technology and Social Media to Market Your Products Dr. Brian Whitacre Department of Agricultural Economics.
1 NG KIH / I Way UK Analytics & Technologies Service Showcase 2015 August 6, 2015 Presented by Finance and Administration Cabinet Commonwealth of Kentucky.
Are you in control of your online reputation? - A Digital Marketing and Online Communications Workshop Simon Elleway and James Ramsden.
Making You Explore the Potential of Online Business CMS Based - Web Development Solutions.
Connecting Rural Communities Slide 1 Connecting Rural Communities In-service.
ASBDC Annual Conference Grapevine, TX September © 2014 Watermelon Mountain Web Marketing2 Jan Zimmerman, Author Web Marketing for Dummies Social.
OFF Page SEO Tips & Tricks Step By Step By IT Team of SlideLearn.com.
9/19/2015 / 1 Electronic Commerce Branch UNCTAD - United Nations Conference on Trade and Development Core ICT Business Indicators.
An Introduction to The Network for a Healthy California GIS Viewer Welcome to Webinar Anthony Barnes Bhavdeep Sachdev 9:00am to 10:30am.
Computer Tech Class August 20,  Internet was originally started by Department of Defense  Was made as means of communication without central location.
How well-connected are we as a nation? James McConnaughey, Chief Economist Office of Policy Analysis and DevelopmentSHLB Conference Arlington, VA Karen.
Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 15 The Internet and Interactive Media.
D R E W P A R K E R Building Web 2.0 Enterprises: A study of small and medium enterprises in the United States by Kim et al. Case 1.
| | | |
Service Sales Solutions Business Optimization Presented by: Pamela Gentry Reynolds Web Solutions SET Team Reynolds Web Solutions SET Team.
What are Connected Communities?
Market Your Website Brand Your Museum. Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing.
Health care and rural media National Rural Health Association May 17, 2006.
MODULE 3 Internet Basics © Paradigm Publishing, Inc.1.
DRAFT Digital Profit Course A 3 Month Course/Program which teaches you Step-By-Step How to Earn a Steady Income Online.
/JenniferBakerCo 3 Social Media Tips for your Business Small Business Workshop October 22, 2015.
Chelsea Fallon Special Advisor Wireless Telecommunications Bureau Federal Communications Commission FCC/USDA Rural Broadband Educational Workshop April.
Waupaca County Broadband Listening Session January 20, 2016 Dave Thiel, WCEDC Ryan Brown, Waupaca County Planning Dept. Jessica Beckcndorf, Waupaca County.
| | SEO Services in Pune.
Where Is the Best internet marketing services Miami?
MARCH 2, 2016 EGOVERNMENT. Extension Broadband Education & Adoption Team (e-BEAT) URL: ebeat.ms | Like/Follow | | | PRESENTATION OUTLINE.
Strategy Document. Road Map Total Population: 190 million (1.6% annual growth) Internet Users: 30 million (Penetration: 15%) Mobile Subscribers: 120.
Welcome to Brainguru Technologies. SEM Company Brainguru Technologies is a Leading SEM Company in the sector of Noida. SEM stands for Search Engine Marketing.
Benefits of Online Business Directory Listings Presented to you By Local Search UAE
BOD1 HQ Update 8/19/11. Website Audiences Collegiate Members Professional Members Collegiate Non-Members Professional Non-Members Academic Community (Higher.
Enhance Your Page Load Speed And Improve Traffic.
About Us: New Vision Digital is a Digital Marketing Company. We offers the services of Search Engine Optimisation (SEO), Social Media Optimisation (SMO),
Internet Marketing Agency – Website Design and SEO Company
Don McClain Real Estate Marketing Ideas Guaranteed To Close More Sales EZ House Buyers.
PPC MARKETING AND ITS GREAT ADVANTAGES
For Selling Your NJ Home with the Results you Demand
Cyberweb Solutions.
Rural Library Hotspot Lending Programs
Broadband and Technology Trends Across Oklahoma
Brian Whitacre, Oklahoma State University
Partner Bundle Examples
Master the MULTI-SCREEN WORLD.
Social Media Marketing Do you want to quit wasting so much money on out of date, ineffective advertising? Social media advertising is the way of the future,
Overview The promotion of products or brands via Digital media Digital Media  Search Engine Marketing Search Engine Marketing  Social Media Marketing.
Advance SEO tips & techniques. Search Engine Optimization Search Engine Optimization(SEO) or Organic Search is a process that focuses on increasing the.
Broadband in OK: 2018 Update
MLC Technology Academy e-government
Background Form 477 Limitations
Agenda What is SEO ? How Do Search Engines Work? Measuring SEO success ? On Page SEO – Basic Practices? Technical SEO - Source Code. Off Page SEO – Social.
Minnesota Intelligent Rural Communities
Internet marketing.
Developing Agri-Nature Entrepreneurship: Internet and social media
Presentation transcript:

Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ

Agenda 1.Online Sources of information for: Broadband availability Broadband adoption 2.Recent research on broadband & the rural economy 3.E-commerce workshops: current (and future)

1. Online Data Sources for Broadband Broadband Availability – National Broadband Map ( Type in an address and see what type of broadband is available - Data updated every 6 months - Currently as of June 2013

National Broadband Map Explore how your county / community ranks in terms of broadband availability! Access to Wired BB Technology

National Broadband Map Or, select “Explore the Maps” to zoom in on an area around you Select Technology Type DSL Cable

National Broadband Map Also includes Mobile Wireless Coverage… – Is this realistic? You tell me…

National Broadband Map Can also look at speeds available, or number of broadband providers (select at bottom) > 3 MBPS> 10 MBPS

National Broadband Map GIS data also available

1. Online Data Sources for Broadband Broadband Adoption – Federal Communication Commission Data – County & Tract-level data (about halfway down page) Categorical Adoption Data: 0-20% 20-40% 40-60% 60-80% %

FCC Adoption Data Household Broadband Adoption Data is also available at the Census Tract level

2. Research Update 100+ page report: – Quantifying the “Digital Divide” – What impedes broadband adoption in rural areas – Broadband’s contribution to economic health in rural areas

2. Research Update

Household Broadband Adoption Rates by Metro/NM Status, 2003 and 2010 The Metro / Non-metro “Digital Divide”

2. Research Update

Factors Impacting Rural Broadband Adoption What is Driving Broadband Adoption at the COUNTY Level? + Impact: education, income, population, (though not in non-core counties); high concentrations of jobs in real estate / information - Impact: share of non-farm proprietors, race / ethnic categories (only in non-core) Availability Measures Impacting Adoption High # Providers (>6) Low # Providers (<3) Low Download Speed (<3-6mbps) 2010 High Download Speed (>10 mbps) Low Download Speed (<3-6mbps) 2011

2. Research Update Broadband and the Rural Economy Income Grew FasterUnemployment Grew Slower We compared rural counties that had high levels of broadband adoption (60+%) with otherwise similar rural counties that did not…

2. Research Update Broadband and the Rural Economy Lost More FirmsLost More Jobs We also compared rural counties that had low levels of broadband adoption (<40%) with otherwise similar rural counties that did not…

2. Research Update What about rural counties that saw increased broadband adoption between 2008 and 2011? Increases in broadband adoption had a positive impact on changes in median household income and total employment (analysis limited to non-metro counties) Particularly impressive – focuses on only recent adoption and over a short period of time No impacts on economic health indicators when using change in residential providers rather than broadband adoption

3. E-commerce Workshops Extension program focused on small businesses trying to build their web presence Partner with Rural Enterprises, Inc (REI) – Often team up with local chambers / banks / technology centers Started in 2007, has progressed yearly… Won AAEA Extension award in 2013

3. Current OSU E-commerce Workshops WorkshopLengthComputers Needed? Avg # of Attendees Workshops / Attendees to Date Small Business Websites Planning out your website Website Building 101 Actually building a site using templates 3 hoursYes / 310 PayPal 101 Implementing PayPal Actually installing PayPal on an example site Other PayPal tips & tricks 3 hoursYes / 170 Ins and Outs of Online Storefronts Getting started selling online Primer for Amazon / Yahoo / eBay / etsy stores Pros and cons of each option 3 hoursYes / 120 Search Engine Optimization 5 proven techniques for SEO Pay-per-click advertising Social media basics, including Facebook ads Installing and using Google Analytics 3 hoursYes / 250

Future OSU E-commerce Workshops(?) These HAVE NOT been developed yet… feedback on additional topics appreciated! – Websites for the small screen (i.e. smartphones) – Selling directly on Facebook – Others??