CCT 355: E-Business Technologies Class 5: Transaction Processing and E-Commerce

Administration First assignment Schedule changes in coming days Presentations to start today – please check dates for future presentations! Change management simulation – did you get your account info yet? address) Read through prep material on change management over next couple of weeks – it’ll make the game a lot easier Oct 25 – simulation day – groups of 4 (ideally similar to final group project)

Future assignments… Change management – group paper on learning process (so document starting with your advance reading…) Final group project – business analyst consulting proposal for a real business/organization (more on BA role later.) Identifying and proposing resolutions to org. needs Doing so understanding limits of people, process, technology Can integrate BMG book (to be discussed starting next week) or Change Management Simulation NOT A ONLINE MARKETING ASSIGNMENT (e.g., don’t just build them a nice looking web page.)

Disruptive/Sustaining Technology Some technology = iterative improvement on previous processes (sustaining) Others aim to disrupt previous processes – for better or worse and at varying levels of success Sustaining tech? Good/bad disruption?

Dis/re-intermediation Early mythology of e-commerce – making middlemen redundant Music as example – why do artists only make pennies on the dollar (if that?) Which intermediaries have largely fallen by the wayside? Why do intermediaries still exist?

Business -> Consumer (B2C) electronic transactions Examples? Successes/Failures?

Does IT Matter in B2C? Increasingly turnkey solutions – e.g., Etsy, Shopify, etc. allow for easy creation of online store Still some behind the mark on this – but solutions surprisingly easy *technically* Sheridan alumni example

Challenges in B2C e-commerce Privacy and security Hacking/phishing scams Interface with RL – what goods/services make less sense in B2C? Taxation issues – is the Internet a tax-free zone? Should it be? Regulatory compliance issues International issues

Future directions: M- Commerce Some countries already well advanced in m-commerce – North American context woefully behind (why?) Issues in m-commerce – people, process, technology, context Increasingly solved, if sketchily (e.g., tack-on additions to cell phones)

C2C Surprisingly disruptive – one (of many) challenges to newspapers, but also things like garage sales Auction-based models can be very effective at securing low price transactions and exerting consumer pressure on pricing

B2B systems EDI systems as established (but complex, expensive and proprietary) Systems integration issues usually require intermediary agents and strict compliance Still common – e.g., Walmart and supply chain integration involves automatic transaction processing as well When set up right, automates many transactions in background and links with other systems

Mixed Systems: eg., Stock Brokerages (B2B -> C) Stock market historically quite paper- and people-based (still iconic representation of trading floor – doesn’t really exist anymore in most markets) Discount brokers – open exchanges to consumer, mitigates need for middlemen (broker Extends nature of trading (e.g., forex, international trades, automation (auto orders), hours of trading Benefits/drawbacks to capital as system?

Ex: Netfile as G2B2C Ever opened a.tax file? CRA integration issues with filing software providers CRA and larger employers Why this works

Ex: Group Buying (B2C2B?) TeamBuy, GroupOn, WagJag, DealFind – etc. – group buying on special deals arranged by service Potential for use elsewhere – e.g., cooperative model