Cross-Cultural Training Overview Germany and Brazil 27 th April 2011

The Culture Bridge Team Moe Dealey - Managing Director Rich Godwin – Sales Director Carl Selby – Cross-Cultural Training Coordinator Suzanne Macdonald – Head of Continental European Training Zdenka Faustino – Head of Latin American Training

The Training Programme Culture Bridge: Bridging The Gap

Learning Objectives/Outcomes To provide an understanding of the challenges of working in a different country and culture To help Kirsten be more effective in Brazil, by giving her a knowledge of local business challenges, customs and practices and the business environment in Brazil Enabling Kirsten to develop a positive relationship with contacts in Brazil from day one (colleagues, suppliers and customers) To raise awareness of ‘culture shock’ and to advise on ways to overcome it To maximise RWE’s chances of success in Brazil

Training Overview Pre-Training Preparations Training Schedule and Content – Prior to Departure – Post Arrival – Post Return Cost Benefits Review Questions

Balance of Training (Timeline and Balance Image, once completed)

Training Overview Pre-Training Preparations Training Schedule and Content – Prior to Departure – Post Arrival – Post Return Cost Benefits Review Questions

Pre-Training Preparations Needs Assessment / readiness level measurement – How CB will determine her readiness – what tests done Online test – worldbusinessculture.com example Client knowledge of destination culture What level expected Candidate’s role in the assignment – Depends on assignment type – Kirsten’s is functional Learning styles – Observation, testing, experience, anecdotal evidence – Visual, auditory, kinaesthetic training etc Language training (Rosetta Stone) Key industry vocabulary

Training Overview Pre-Training Preparations Training Schedule and Content – Prior to Departure – Post Arrival – Post Return Cost Benefits Review Questions

Prior To Departure 1.Working Overseas – An introduction to international work assignments 2.Brazil: Overview – Geography, location, climate, politics, history, currency, tax, housing, local laws, values and customs, national holidays, natural disasters 3.Everyday Life In Brazil – Safety and security, transportation and travel, communication, embassy and consular contacts, banking, health and medical services, dress code, shopping hours of business, 4.Language Training – Advanced Portuguese, and industry-specific vocabulary 5.Cross-Cultural Business Training – Business Etiquette, Culture Shock

Training Overview Pre-Training Preparations Training Schedule and Content – Prior to Departure – Post Arrival and During Assignment – Post Return Cost Benefits Review Questions

While She’s Out There Recap of pre-departure material Doing business in Brazil Common mistakes Cultural Awareness Leadership How to run meetings in Brazil Managing Virtual Teams Cultural Sensitivity Dealing with grievance – Dealing with homesickness – Ongoing language training – Advanced business

Training Overview Pre-Training Preparations Training Schedule and Content – Prior to Departure – Post Arrival and During Assignment – Post Return Cost Benefits Review Questions

Post-Return x

Time Requirements This depends on the pre-training awareness level of the candidate, and the training requirements

Cost All packages tailored to the client Delivered at client premises or at CB offices £1800 per full day, per person £900 per half-day, per person Industry average training = £2500 per day!

Benefits Recap Efficient, targeted training for Kirsten based on a thorough evaluation of her requirements Industry-specific, up-to-the-minute training “Get It Right First Time” whilst on assignment – with no costly or embarrassing mistakes Helping Kirsten build understanding and trust with contacts, and to develop her professional network in Brazil Full start-to-finish support throughout the assignment A happy Kirsten!

Thank You Any Questions?

References Gullahorn, J. T. and Gullahorn, J. E., An Extension of the U-Curve Hypothesis, Journal of Social Issues, 19, 3, 33-47