A National Campaign to Give Sugary Drinks the Boot Harold Goldstein, DrPH Executive Director www.PublicHealthAdvocacy.org.

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Presentation transcript:

A National Campaign to Give Sugary Drinks the Boot Harold Goldstein, DrPH Executive Director

Promote the establishment of public health policy at both the state and local levels Childhood Obesity  School Nutrition Standards  Physical Education Funding  Menu labeling in Chain Restaurants  Soda and other Sugary Drinks

The World of Sugary Drinks

C ARBONATED S WEETENED B EVERAGES

S PORTS D RINKS

I CED T EAS

E NERGY D RINKS

V ITAMIN W ATER

F RUIT D RINKS

WHY SUGARY DRINKS?

K IDS WHO DRINK A SODA OR MORE PER DAY 41% of kids age % of kids age teaspoons of sugar in 20 oz bottle! NO nutritional value

Soda is a leading cause of TOOTH DECAY

S WEETENED B EVERAGE I NTAKE M ORE THAN D OUBLED University of California, Berkeley

278 cal/day 120 cal/day Equivalent of 43% of new calories I NCREASE IN P ER C APITA C ALORIE I NTAKE ( ) A Massive Contributor to the Obesity and Diabetes Epidemics

33 oz (1L) Today P ORTION S IZE 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s)

Ever Increasing Availability

SODA... B EST D EAL ON THE MARKET ! Consumer Price Index, 2010

S ODA M ARKETING TO Y OUTH Source: Federal Trade Commission, 2008 ﻬ$500 million spent annually marketing SSBs to children/adolescents ﻬMore than $1 million per day ﻬTelevision, digital, product placement ﻬEthnic targeting

Coca Cola announces intention to double sales worldwide (Ad Age, March 2011) Pepsi announced it will spend $600 million more marketing “core brands” MSNBC, February 14, 2012

- Breastfeeding policies/programs - Healthy vending/sales as part of WIC - Worksite Wellness policies  Local Health Departments  Community Clinics  Hospitals (Baby Friendly) - Nutrition education about SSBs - Support other state / local policies WIC Leadership

 Vending machines on city / county property, youth venues  Purchasing policy  Marketing / sponsorship  Access to clean water for everyone  Breastfeeding Local Beverage Policies Everyone has a role to play

 May - August 2011 (choose 2 months)  Focus: link between sugary drinks / obesity  Campaign: help people  soda,  water  Serve as the GA class option “Rethink Your Drink” Campaign

ﻬPublic education ﻬGrassroots organizing ﻬCity and county policies ﻬState policies

  KickTheCan.Info  

Let’s Work Together!

A Statewide Campaign to Give Sugary Drinks the Boot Harold Goldstein, DrPH Executive Director