Data Base and Mobile Business Jason C.H. Chen, Ph.D. Professor of MIS School of Business Administration Gonzaga University Spokane, WA 99258

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Presentation transcript:

Data Base and Mobile Business Jason C.H. Chen, Ph.D. Professor of MIS School of Business Administration Gonzaga University Spokane, WA

2 From Napoleon Bonaparte to Peter Drucker  Napoleon Bonaparte once said:  “War is ninety percent information.”  In the late 1980s, Peter Drucker predicted that  “the factory of tomorrow will be organization around information rather than automation.” Today, his insight is becoming a reality.

3 information technology people to serve each customer Businesses must effectively use 3 key resources

4 From Data to Knowledge: How Can Organization Gain Competitive Advantage? (Survive and Prosper in the Digital Economy) Data process Information Quality Information Accessible Organizational Knowledge Sharable Collaborative -As a product NOT byproduct -As core intellectual capital NOT merely a few smart employers Decision Making Available Reusable CRM Accounting Finance Operations Manufacturing External customers D. B. D.B.: Structured: R-DBMS Unstructured: Document Mgt. Systems context, experience automateinformateinnovate N Useable K.B D.W

5 From Data to Knowledge: How Can Organization Gain Competitive Advantage? (Survive and Prosper in the Digital Economy) Data process Information Quality Information Accessible Organizational Knowledge Sharable Collaborative -As a product NOT byproduct -As core intellectual capital NOT merely a few smart employers Decision Making Available Reusable CRM Accounting Finance Operations Manufacturing External customers D. B. K. B D. W D.B.: Structured: R-DBMS Unstructured: Document Mgt. Systems context, experience automateinformateinnovate N Useable

6 eBusiness Key Concepts  eBusiness  The overall strategy of how to automate old business models with the aid of technology to maximize customer value and profits.  eCommerce  The process of buying and selling products and services over digital media  eCRM (eCustomer Relationship Management)  The process of building, sustaining, and improving eBusiness relationships with existing and potential customers through digital media

7 From e-Business to m-Business  e-Commerce and e-business applications envisioned and developed assume fixed or stationary users with wired infrastructure.  m-Commerce  refers to business (buying and selling) transactions conducted over a wireless device such as a cell phone or PDA.  m-Business  is the application infrastructure required to maintain business relationships and sell information, services, and commodities by means of the mobile devices.  a logical extension of e-business to address new customer channels and integration challenges. N

E-Channel Management Procurement Network Trading Network E-Customer Relationship E-Commerce E-Portal Management E-Services SCM/ERP/Legacy Appls Businesses Businesses & Consumers 1:NM:1M:N Knowledge Management/Business Intelligence Focus on e-Business Applications

9 Trading Networks - Secured Hosted Infrastructure Shipping XML Pervasive Devices XML Internet XML Extranet HTTP/XML Web Cluster Intranet XML Command Center Dynamic Task Management Databases Universal Server Farm Middleware Hosted Business Applications Portals Kiosks Supplier Managed Catalogs Aggregated Catalogs Firewall Security USA Europe ASIA Global Server Farms

10 Mobile e-Commerce Mobile e-Commerce can be defined as a value added service that enables end-users to conduct reliable, secure financial transactions that involve trade or payment. Mobile e-commerce services can be classified into categories such as banking, trading, reservations and ticketing, shopping, and games and gambling.

11 Database and its Implications  MIS is integral to success of the business because it integrates the data and processes that constitute the essence of the business.  The database is the core component to improve and/or enhance the MIS and business operations.

12 The Twenty-first Century will...  The twenty-first century will witness only two kinds of companies:  those that exploit Information Technology (IT)  those that are out of business Source: Quality Information and Knowledge, Huang et. al., Prentice Hall