Some Simple Do’s and Don’ts.  Non-geographical AACA Region founded in 1994  113 member families coming from 26 states.  Region only meets at National.

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Presentation transcript:

Some Simple Do’s and Don’ts

 Non-geographical AACA Region founded in 1994  113 member families coming from 26 states.  Region only meets at National Tours

Newsletter: The Buzzard Droppings Published: at least quarterly Copies: 94 electronic 19 hard copy Issue #1

 Fran Shore – Media Pa Procurement of Articles & Editing newsletter  Judy Edwards – Clayton NC Production Hard Copy

 Hard Copy Digest size (5.5 by 8.5 inches) Issue #2  Electronic Copy (8.5 by 11 inches)

 Try to get a legitimate address  Some free accounts like Yahoo, Google, etc. have a file size limitation  Free accounts will not accept an that is addressed to multiple recipients

 Keep the number of fonts used in the publication to a minimum  3 are recommended for: Headings (sans serif font) Text of the document (serif font) Drop Caps

 Your electronic newsletter will probably be printed by the recipient  Use fonts that look good both on paper and on the computer screen.  Two excellent fonts that serve both purposes are Georgia and Verdana

 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsturvwxyz  A Sans Serif font  Typically used for headlines  Verdana is attractive on paper and screen.

 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz  Serif Font  Used for body text  The characters are beautifully clear at 8-12 point.

 One common problem is that after converting the file to a pdf format, the publication no longer looks like it did in the originating publication.  This is because the fonts you used might not be installed on the computer you sent the file to.

 Go to TOOLS  Then COMMERCIAL PRINTING TOOLS  Select FONTS

 Choose EMBED TRUE TYPE FONTS WHEN SAVING THE PUBLICATION  This will save all types of the font – bold, regular, italic, bold italic, etc.

 The more fonts and variants you save, the bigger your file will be.  If you use only a small number of characters from a font, choose SUBSET FONTS WHEN EMBEDDING

 This is area that can easily bloat your file size.  For example, when using this picture …

Picture shown at 13% of original size (3264 by 2448 pixels) Page size: 5” x 7” Picture size: 4” x 6” File size: 1,216 kb

Picture resized 1 st to 432 by 288 pixels Page size: 5” x 7” Picture size: 4” x 6” File size: 96 kb

 By resizing the picture 1 st and then inserting into your Publisher file, you reduce your file size by about 92%.  Note: if you copy and paste the photo instead of inserting the file size is 580kb.

Two common picture formats  jpgs or jpeg – for photos uses 16 million colors  Gifs – clip art, line art or things that need transparent background limited to 256 colors

In Microsoft Office Publisher 2007, the Compress Pictures button is on the Picture toolbar

 Commercial Printing- 300 ppi  Desktop-220 ppi and a 95 jpeg quality level  Web-96 ppi and a 75 jpeg quality level

 To send a newsletter as an attachment, it is best to convert your file to a pdf format.  Free download at  Current version #9

 Many converters available, including Microsoft  I use deskPDF to convert my Publisher file to pdf format.

 There are 2 things I need to do to get my Publisher file ready for mailing. 1. Change the page size from 5.5” by 8.5” booklet to 8.5” by 11” one page/sheet 2. Set the scaling to 130%

 Dial-Up: The maximum speed available on a dial-up modem is 56K, and it usually will be slower then that, dropping as low as 28k.  DSL basic service, even with the basic plan is at least 13-times faster.

 With a 1 mb file, it will take 14.4 kbps - 9 minutes 42 seconds 28.8 kbps - 4 minutes 51 seconds 56 kbps – 3 minutes 41 seconds 64k DSL – 16 seconds

 Issue #1 – 901 kb, 16 pgs  Issue #2 – 787 kb, 24 pgs  Issue #3 – 555 kb, 20 pgs  Issue #4 – 824 kb, 24 pgs  Issue #5 – 906 kb, 24 pgs  Issue #6 – 841 kb, 20 pgs

 Unfortunately, right now e-newsletter can not be submitted in the electronic format for evaluation in the NAAP.  To be considered, you need to print out a copy and mail to the publications committee.

 The most important thing when doing e-newsletter is keeping your file size small. The factors to consider are: - Image resolution - The number of fonts & how they are embedded - What pdf version you use - And level of compression