人教修订版 高中三年级 ( 上 ) Unit 5

Revision 1. Don’t leave the water ____ while you brush your teeth. ( 天津 2004) A. run B. running C. being run D. to run B

2. Laws that punish parents for their little children’s actions against the laws get parents _______. ( 重庆 2004) A. worriedB. to worry C. worrying D. worry A

3. He looked around and caught a man ____ his hand into the pocket of a passenger. ( 北京 2004 春 ) A. put B. to be putting C. to put D. putting D

4. The teacher asked us _____ so much noise. ( 北京 2003) A. don’t makeB. not make C. not makingD. not to make D

5. An army spokesman stressed that all the soldiers had been ordered ____ clear warnings before firing any shots. ( 上海 2003) A. to issue B. being issued C. to have issued D. to be issued A

Fast reading 1. What makes a good slogan? A good slogan should be "catchy" or easy to remember, and should convey a message that will make consumers form a positive image of the company and product.

2. What should be paid attention to when selling products abroad? The translation must be correct.

Careful reading 1. How does the language used in ads differ from ordinary language? I think ad-makers choose words and brand names that can create a positive image of the product they are promoting.

2. How do companies choose names for their products? Companies choose names for their products in different ways: telling the advantages of the products, making the products easy to remember, choosing a funny or unusual name, choosing

names from old stories or legends or inventing new words. 3. What are the advantages and disadvantages of using a story as an advertisement? I think the advantages of using a story as an advertisement are that it may be humorous and attract readers’

attention. And the disadvantage is that readers or viewers can’t remember the name of the product. 4. What is strange about the phrases “a free gift” and “an added bonus”? That means sometimes we pay more than its real cost. In other words, it is not a free gift at all.

Language points 1. differ from His views differ considerably from those of his parents. 2. attach... to A good ad often uses words to which people attach positive meaning. A good ad often uses words to which people attach positive meaning.

好广告总是使用能引起人们正面联 想的词语。 attach... to 意为 “ 贴；固定；附着 ” 。 如： We should attach primary importance to the development of economy. 我们要把发展经济的工作放在第一位。 好广告总是使用能引起人们正面联 想的词语。 attach... to 意为 “ 贴；固定；附着 ” 。 如： We should attach primary importance to the development of economy. 我们要把发展经济的工作放在第一位。

attach a document to a letter 将文件附在信中 attach labels to the luggage 把标签系在行李上 She attaches great value to being financially independent. attach a document to a letter 将文件附在信中 attach labels to the luggage 把标签系在行李上 She attaches great value to being financially independent.

3. easy to remember His strange ways made his lessons lively and easy to remember. 4. a series of She gave a series of lectures last year on contemporary British writers.

5. When translated... When translated, this sentence has several meanings. 6. in the 1960’s The buildings were built in the 1960’s.

7. refer to You can refer to your notes when you are speaking. This is not the dictionary which I referred to. 8. make sense It makes sense to buy a large packet because it works out cheaper in the end.

9. Sometimes, the promises do not make sense. make sense 意思是 “ 有意义；有道理； 讲得通 ” ，接宾语时，后加 of 。如： This sentence just doesn’t make sense, no matter how you read it. 无论你怎样读这个句子，它还 是讲不通。 9. Sometimes, the promises do not make sense. make sense 意思是 “ 有意义；有道理； 讲得通 ” ，接宾语时，后加 of 。如： This sentence just doesn’t make sense, no matter how you read it. 无论你怎样读这个句子，它还 是讲不通。

Reading (Workbook on P182) Fast reading Who work in an advertising firm and what they do? 1 ． The first person is in charge of the whole project. 2 ． The second one will think up an idea for the ad.

3 ． The third one will go to buy space in newspapers or time on TV. 4 ． The fourth person is a writer to write the text for the ad. 5 ． There is another one, a designer to design the ad, using pictures, or photos and the text.

MediaPosters/Billboards Advantages Disadvantages Suitable for... Attract new customers Seen from a distance, last for a short time Inform customers about a new product List advantages and disadvantages of different media.

MediaPrinted media Advantages Disadvantages Suitable for... Provide detailed information Have to be bought; Have limited consumers Introduce new products

MediaTV and radio Advantages Disadvantages Suitable for... Reach large audience; Have powerful influence Very expensive; Have to be seen or heard Very expensive; Have to be seen or heard Promote a product or persuade consumers

MediaThe Internet Advantages Disadvantages Suitable for... Being “interactive” Carry untruthful ads Provide latest information

MediaMovies Advantages Disadvantages Suitable for... Carry ads unnoticed Have to be seen Provide hidden information

Homework 1. Learn by heart the key words and phrases learnt in this part. 2. Get the students to prepare for Writing. 1. Learn by heart the key words and phrases learnt in this part. 2. Get the students to prepare for Writing.