Re-aligning Digital Policy. Role of Digital Policy Setting digital policy Consumer offering Usage rules Content protection Reviewing licensing agreements.

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Presentation transcript:

Re-aligning Digital Policy

Role of Digital Policy Setting digital policy Consumer offering Usage rules Content protection Reviewing licensing agreements Whether the deal is consistent with policy. Whether the deal schedules ensure that usage rules and content protection requirements will be met. Final decision maker (Mitch) on whether a deal term conforms with policy. Occasionally this involved discussions with Michael Lynton. Bridging SPE business units to maintain consistency of the deals of each. Digipol and legal are the only groups that see all deals

New Approach to Digital Policy Business units will set their own policy based on their market needs. A cross divisional group of senior executives will be set up, perhaps on an ad hoc basis, to arbitrate where deals vary significantly from established norms. Any need for such arbitration has historically been very infrequent The technology group continues to review the technical aspects of licensing agreements as outlined below.

Technology Group Role Review relevant license terms to ensure that business objectives will be met. e.g. Is the content protection sufficient for HD content? Will the deal terms protect against unauthorized account sharing? Commentary on relevant license terms: Consistency between deals. Agreement with established policy. Potential impact on another business unit’s licensing. Maintain expertise in the underlying technology Content protection, delivery methods, etc.