Proprietary & Confidential 1 THE IMPACT OF WEB PERSONALISATION ON AN ORGANISATION MARKETING TECHNOLOGY. SIMPLIFIED.

Proprietary & Confidential 2 WE KNOW THE IMPACT OF WEB

Proprietary & Confidential 3 IT’S ONLY STARTING

Proprietary & Confidential 4 LET’S DRILL DOWN ON AUTOMOTIVE SALES AND MARKETING … “Mind the consideration gap”

Proprietary & Confidential 5 AND PERSONALISATION Customers are part of the experience economy Structures more and more build around experience Personalization is an essential part of experience Difficult to reproduce the same level of experience, online Differentiator Something worth a trip More focus on some dealerships

Proprietary & Confidential 6 ONLINE HAND IN HAND WITH OFFLINE Explanation  more online driven Experience  more offline driven Dealerships organization as an “unlimited,” “connected,” “socially integrated” experience Make the on-line and offline experience seamless

Proprietary & Confidential 7 CUSTOMER EXPECTS PERSONALISATION Personalization is the hart of the sales and marketing processes Personalization based on Online behavior Social behavior Location CRM and purchase data Loyalty Questionaires Declared and undeclared Personalization helps online and off-line conversion

Proprietary & Confidential IS THERE AN UBER EFFECT ? UBER, AIRBNB,… BUSINESS CONCEPTS > TECHNOLOGY Personalisation is the new black Programmatic advertisement Dynamic content Marketing Automation Search Social DMP Dealership

Proprietary & Confidential 9 IMPACT ON ONLINE CAR SALES Starting, especially used cars and POC’s Selling cars legally bounded to dealerships Personalization increase conversion rates Source : AutoTeam America, Dealerships in 2025, what lies ahead, 2014 publication

Proprietary & Confidential 10 IMPACT ON AFTERSALES Organizations are looking for margins Higher margins on upsell and cross sell Services Winter tires Personalization of interest after conversion

Proprietary & Confidential 11 Biggest challenge Find best scoring methodology Transfer data from “on to off-line” Personalization but also anticipation (best moment to engage) Based on predictive models Permission marketing Permission must be granted, it can not be presumed Consumers only grant permission when there is something in for them MIGRATION OF THE ONLINE TO OFFLINE EXPERIENCE

Proprietary & Confidential REAL TIME ONLINE SCORING

Proprietary & Confidential 13 CONNECT IT TO YOUR PROSPECT VOUCHER £300 off Agila

Proprietary & Confidential 14 PERSONALISATION, UPSELL AND CROSS-SELL

Proprietary & Confidential 15 BRIDGING THE GAP Linking on-line search to off-line behavior Available as Stand alone app SDK to existing sales supporting apps Geo-fencing possibilities Push notification Hi we have a great offer for you Push notification Hi we have a great offer for you Ione profile dbase

Proprietary & Confidential RECAP Personalization holds the future for company clietn relationships Web presence Dealerships Programmatic and algoritmic driven Find ways to transfer information from one channel to another

Proprietary & Confidential FILIP LAUWERES