WINTER Template iNUWASHU SMILEPAC iNUWASHU Presented by Product and Service Innovation

WINTER Template Have you ordered any delivery foods in Korea? 01

WINTER Template Current Problems 01 Customer’s side Hygiene issues, strong smell, look dirty Restaurant owner’s side Cost involving getting the plates back (oil price, labor cost) washing dishes Missing/broken plates Unhealthy inconvenience of recycling appetite loss, insulation x inconsideration of environment Restaurant owner’s side Afraid of losing customers Customer’s side Reusable Plates Disposable Plates

WINTER Template Opinions of owners 01

02 Background Research Current Products in Korea

02 Background Research Current Products Products in other countries →Tried to come up with a package that can satisfy “both” form and function and be adopted by any delivery restaurant in Korea

02 Background Research Material candidates Materials PSPPPLAPaper (Pulp) SIO2PP Cost ★★★★★★★★★★★★★★★★★ Eco- friendliness ★★★★★★★★★★★ Available for hot soup / microwave oven ★★★★★★★★★★★★★★ Sturdiness ★★★★★★★★★★★

03 Development Process - Sketches Double layers- plastic bag included Separate containers for sides and main dish which are foldable Easiness of Waste Disposal Flexible Structure

03 Development Process Final Decision Box layers (bento box / lego) + Flexibility + Soup( 국물 ) disposablility

03 Development Process Final Model Side View 1Top ViewSide View 2 Size: 243x205xH80mm Thickness: 5.5mm Material: SO2PP

04 SmilePac Product Features Eco- friendliness Additional features InsulationFreshnessConvenienceDesign

04 Product Features Design Simple, Cute, Innovative, Fun

04 Material-wise SIO 2 +PP CO 2 emission ↓ Recycling made easy Food waste from package Eco-friendliness Product Features

04 Portability Tray + Handle (stay in place) All-in-one Simple Food waste disposal Liquid -poured out through the holes on the side The rest (solid)- thrown away together Organized Possible to take multiple delivery orders at once (owner’s side) Convenience Product Features

04 Require wrap packaging Only sell the container part →much better for the food Separate containers Main dish (Soup/ Noodle/ Rice) & Side dishes packed separately Freshness Product Features

04 Layered box shape Double ceiling Circulates heat Insulation Plain plate Product Features

04 Cutlery Fork/ Chopsticks/ Spoons Wet tissue/ Napkin → Stored/ added if needed Tray : Written menu (Promotion) Additional Features Product Features

05 Business Plan 2008 : law change → disposable plates available in restaurants Increasing concerns about environment and health The delivery food market is growing fast -economic downturn, lifestyle change, single family ↑ Market situation market opportunity for disposable plates which have environment/health features

05 Marketing Business Plan Target market: Restaurant owners (delivery/takeout) Emphasis on  Cost saving (compared to using reusable or disposable plates) Cost range 350~400Won +  Competitive advantage (compared to current boring plates) As-is To-be

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