Philips Design March 2011 Headphones “Escape” packaging 11 April – FEEDBACK PD

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations 2 Changing slant Window and display Very unsure re what is happening here, can discuss I there is potential

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations 3 Pill box with silkscreen headlines and paper “brand” wrap Stencil window These I find quite interesting also and would like to see more design thinking on these

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations 4 Stencil window This is where the color blocking is good, clean, etc.

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations 5 Print across plastic? Possible? Page 5, looks more interesting, would like to see that developed more. We can again like in previous slide start thinking re color blocking etc.

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations 6 Reveal On Page 6 does the headphone become partially hidden, esp the third one. May need to discuss that one. Not quite sure what is going on.

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Product colours are also part of the graphic 7 Page 7 is interesting but unsure re- materials like inner blister. Will this leave headphone pack look very plasticky?

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Basic shapes as headphone stand, covered with transparent sleeve. Edge is extended as euro-lock Graphics applied on outside of headphone. 8 Page 8, not sure how it technically works, but like the idea of the white space within headphone area… need to also discuss the thinking re this.

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations (referring to previous page) 9 Looking at your drawings that I have put a circle around. Maybe we can have a pack that has a plastic slip cover, that slides over a frame? Print on plastic?

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Triangular stand Shape changes as range builds up 10 Page 9 is interesting but I suppose we would have to see the range build up to see them as family and how they can work together

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Basic shape as plastic mould/ tray to set headphone 11

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations “Pull-out box” 12 Page 11, not quite sure of suggested materials and how it can work? It is see through? Would like to see more re how you are thinking here, just a little unclear.

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Triangular window Window grows as range builds up 13 Page 12, look different but remember we do have to show headphone in some manner, ie one can and segment of headband. These look quite interesting more so than the ones you have put a circle around

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Sticking-out mould Product is “bigger” than the box, box is the clear zone 14

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations “Shoebox” Head contour- mould 15

Internal use only Philips Design, Philips Design, April 2011 Pack design explorations Matchbox sleeve looks like it has potential for exploration.

Internal use only Philips Design, Philips Design, April 2011