$ocial Media and Networking

Social Networking (social media and social marketing) Allows people to link to others online to share opinions, insights, experiences and perspectives. Social Networking (social media and social marketing) Allows people to link to others online to share opinions, insights, experiences and perspectives.

Today’s Seminar: Benefits of social networking Do’s and don’ts of social networking How to get started on Facebook, LinkedIn, Twitter & shortcuts Personal success stories Traffic times Blogging with Propopoly Capturing your leads

Social Media Revolution

251 million people in United States use the internet (more than 1.6 billion worldwide) –Internetworldstats.com 87% of people use the internet to start their home search –2008 National Association of Realtors® 251 million people in United States use the internet (more than 1.6 billion worldwide) –Internetworldstats.com 87% of people use the internet to start their home search –2008 National Association of Realtors®

44% of Milwaukee-area home buyers used social networking websites. Among those 18 to 24, 74% used social networking sites, 37% using them every day. –2008 National Association of Realtors®

First time, repeat home-buyers NAR 2008

35 and over is the fastest growing age group on Facebook. –Facebook.com 35 and over is the fastest growing age group on Facebook. 50% of active users log on to Facebook in any given day. Average user has 130 friends. –Facebook.com

Women over the age 55 is the fastest growing demographic on Facebook. –Feb. 2009, insidefacebook.com 56.2% of U.S. audience on Facebook are women. –Feb. 2009, insidefacebook.com

Facebook has increased 198% this year (87 million new users). Twitter has increased 1,928% this year (21 million new users). 73% of online users have read blog posts.

Benefits of Social Networking NetworkNetwork VisibilityVisibility CreditabilityCreditability CostCost Stay in front of peopleStay in front of people

Social Networking Do’s Keep profile photo professional Keep everything in good taste Interact with people Share facts and info Mix it up — personal with work Network with people outside area Set up privacy settings Ask for referrals Have fun and stay active!

Social Networking Don’ts Don’t post controversial things like religion or politics Don’t always make it a hard sell Don’t post a constant stream of updates about trivial events Don’t post your whereabouts Don’t use automated programs

Benefits of Facebook Mobile Apps Portability Text Updating Receive messages immediately Upload & Share Photos Send Photos & Video Directly to your Profile

Facebook Mobile Apps Blackberry Smartphones 10,662,159 users Palm 272,414 users T-Mobile Sidekick 170,998 users Web-capable phone 9,953,331 users iPhone SMS Subscriptions

Facebook Traffic Times 9am-9pm Tuesday & Wednesday Slow Peak Thursday - Sunday

Facebook Success Success varies for each person To date: 8 prospects, 2 outgoing referrals Monthly newsletter Networking Meet & Greet Networking with local businesses

Helpful People to follow on Twitter ShorewestRE Social Media @skydiver Social Media in

Twitter Apps TwitPic WeFollow #hashtag

Twitter Stats TwitterCounter.com TwitterRemote

Twitter Traffic Times 11am-5pm peak time

Twitter Success Promote Monthly Newsletter Promote New Listings Endless Possibilities

Are you Linkedin to your sphere?

Blogging is the prospecting channel Of the future!

With Propopoly™ you blog by , voic , and text message in a “team” environment LeadingRE edits and posts articles online within a few hours, which means you can post to your blog when an idea hits you – not at 8pm when you get home. There is no login, no passwords, no need to even use a computer. It’s EASY!

Propopoly “Team” Format Successful blogs are updated every day Successful blogs are updated every day Many bloggers feel pressure to blog every day. Many bloggers feel pressure to blog every day. As busy real estate professionals you may not have time to blog every day As busy real estate professionals you may not have time to blog every day With Propopoly™ you get all the benefits of a blog that’s updated frequently by only blogging once a week. With Propopoly™ you get all the benefits of a blog that’s updated frequently by only blogging once a week. That’s because when you’re not blogging, your team is. That’s because when you’re not blogging, your team is.

Using Social Media…..??? Get the Low – Down on Lead Generating!!

Web Enabled Smart Phone Facts 58% of Americans have a mobile phone with Web connectivity Shorewest ~ Currently 63% have web enabled; 13% looking to purchase within the next 90 days More smartphones than PCs to be sold by 2011 Top-selling smartphones in Q BlackBerry Curve Apple iPhone 3GiPhone3G BlackBerry Storm BlackBerry Pearl T-Mobile G1

Sarah’s Top 10 List of Lead Management (or Non-Management) Pet Peeves

..…..#1 Not getting anyone to cover for you when you are away / unavailable…… … hmmm.. Why not just give leads away…

..…..#2 Forgetting to reference the property they inquired about… … “it” has two natural fireplaces…

..…..#3 Not answering the question they asked… (it’s the same as listening more and talking less)

..…..#4 Not responding to the inquiry with YOUR SHOREWEST !!!!!!!

..…..#5 Forgettin’ to poof yer spellin

..…..#6 If you are an assistant, not identifying the agent you represent.. …Bill, Bill who???

..…..#7 Not including any qualifying questions…. Are you currently working with an agent? Do you have a home to sell? Etc.. (you are sales people not order takers..)

..…..#8 So the property is sold… don’t just ignore… send links back to similar properties.

..…..#9 Not including simple contact info: Your FULL Name Shorewest Realtors Your phone numbers Your Shorewest and your website if you have one

..…..#10 Not responding at all or in a timely fashion…