Duke MBA Career Management Center Perfecting Your Story November 12, 2009 Meg Flournoy, Associate Director Student and Alumni Services Ryan Smith, Program Director Alumni and EMBA Services Ryan Info on top executives job outlook http://www.bls.gov/oco/ocos012.htm Over 2.1M Top Exec Jobs in 2006 2% growth projected to 2016 AESC members surveyed expect the global executive job market to rebound in the second half of 2009. ”The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.” - John Maxwell ”Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.” - Peter Drucker

Consider the Following… What is it you want to accomplish in this hour today? What questions would you like to ask? For me to get the most out of this session, what do I need to do?

Alumni Panelists Ed Bernier, FSB ’06 - J&J, McNeil Consumer Healthcare Jonathan Meltzer, FSB ’06 - Laboratory Corporation of America Kim Racine, FSB ’06 - Limited Brands

Executive Coach Panelists Angela Eberts, Kellogg MBA Associate Director Fuqua CMC Gracia Huntington, FSB ’94 Executive Coach Huntington Search Lisa Schwartz

Your Story Told Well is REAL Resonates with the listener Elicits trust with consistency Articulates a compelling event Leaves impression through accomplishments Is crafted with the specific audience in mind –your message is relevant Motivates the listener to ask “what’s happened next?” Your past, present and future makes sense – what you did and are doing relates to where you are going Always ready to talk about a specific accomplishment/example that supports what you are saying about yourself. Trustworthiness, Likeability is conveyed. Listener is affected both emotionally and rationally - has a feeling about you, but also knows the specifics about your value (to them) what distinguishes you or what kind of expertise you have Inspire listener with a sense of what you can do, who you are and why it matters to them.

Food for Thought Big Picture, not Laundry list The Rule of 3 (Keep it Short) Connect the Dots Memorable Tag Line Practice Out Loud Answering the question, at some point you will get the question: “What have you been doing?” The question can truly mean, what have you been doing, or it could mean, why haven’t you been working? Evaluate what you bring to the table: EVERYDAY you are using skills. Make a list, such as communication skills, problem solving, interpersonal communication skills, time management, project management, computer, etc. Experience Doesn’t have to be paid to count…. Volunteer work Going back in time – previous work experience: showing you “have had!” is valuable Putting it all together: resume writing, networking, coherent story, connect the dots. Design a new network that can help you, old contacts may not be there

Networking Groups by State Additional Resources Networking Groups by State http://www.job-hunt.org/job-search-networking/job-search-networking.shtml What’s Your Story Harvard Business Review Herminia Ibarra & Kent Lineback January 2005 Issue 83(1), pages 64-71 Four Truths of the Story Teller Harvard Business Review Peter Guber December 2007 Issue 85(12), pages 52-59 7

Career Services for Alumni Multi-level options for differing needs 24-7 Online Resources exclusive for Duke MBA Alumni Presentations, Job Postings, Databases, Resume Book, Samples and Tips Alumni Career Page Link Going Global Alumni Clubs and Database Short-term Coaching (3-4 sessions) for those in current transition Executive Career Consultants at Duke Regional and longer-term coaching options Partnership with Lee Hecht Harrison Offices Regional and Virtual Workshops Road shows brought to you in Partnership with Alumni Relations Ryan 8