Annual Conference May 19 – 22, 2015 St. Augustine, FL.

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Presentation transcript:

Annual Conference May 19 – 22, 2015 St. Augustine, FL

Kathleen Roebuck May 19 th 2015 Connecting with Students in a Language They Understand

Today’s Objectives… Communication Methods Effective Communication for Reaching Today’s Student Maximizing On-Line Video as Communication Tool Increased Efficiency in Financial Aid Office

Methods of Communication….then and now….

Most Common Methods of Communication Still Used Today…. 7. Paper 9. Newspaper 11. Telephone 13. Television 14.5 Cell Phone 15. Internet 16. Instant Messenger 17. Blogging 18. FaceBook 19. YouTube 20. Twitter They Understand

How do we reach our students? Regulations changes – LEU – Loan Interest Rates Understanding policy – SAP How to complete the FAFSA on-line

Most Common Used by Financial Aid Office…. Paper / Newsletter Telephone / Cell Phone Internet / Social Media

Paper… Becoming obsolete? Paperless office?

Telephone / Cell Phone Students can call with questions to get information FAAs can contact students to provide information Turn around time? Cd

Internet / A school’s webpage can be a source of information for students What information is included? How much? is a quick way to communicate. Turn around policy? Broadcast Record of communication

Social Media Majority of students participate Quick one-way communication Can receive feedback Mobile Can reduce amount of visits students make to the financial aid office (ie deadline alerts).

On-line Video Visual method of learning Multiple topics – your choice Provides alternate to reading pages of text Multiple views if necessary Audio/visual stimulation Answers to questions on demand at any time of day or night

FSA and

Video Usage Options…. Self-service internet portal – Montgomery College Montgomery College Mobile device access Embed link to video in blast Post video on your FB page Video embedding on college or university web site – Calhoun Community College – Federal Videos Playing video content on school signage system Counseling sessions

Self-service internet portal Montgomery College Montgomery College

Mobile Device Access

Video Links in s Dear Student, It is time to complete your 2015/2016 FAFSA application. To help you through this process and answer some of your questions, please go to this link for a quick tutorial on how to complete the FAFSA. 2015/2016 FAFSA Tutorial Have a great day! Kathleen

UCSB

Post Video on Facebook

Benefits Improve customer service Reduction in answering repetitive questions Reduction in voic messages to return Increase financial aid applications Reduce wait times and phone calls Expand reach of counseling team

Resources Federal Student Aid - 20 videos StudentAid StudentAid Other schools – EX: UCSB 7 Easy Steps to the FAFSA: ication/ ication/ Third Party Vendors ie: FATV 600+ videos Your school

SAVE THE DATE! FASFAA 2016 May Hyatt Regency, Coconut Point Resort & Spa Bonita Springs, Fl.