FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

| Agenda History Products Position on the market Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

History 1949 -18- August The foundation Agenda History adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler 1954 The 'Miracle of Bern‚ They are wearing adidas soccer boots which for the first time feature removable studs 1974 The "adidas" team wins Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

The foundation 1978 The transition Agenda History Products Position After Adi Dassler's death, Adi's wife Käthe, his son Horst, and his daughters carry on the business. 1995 adidas goes public Flotation of the company on the Frankfurt and Paris Stock Exchange 1996 A splendid year 6,000 Olympic athletes 220 medals including 70 gold. Apparel sales increase 50%. Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

The foundation 1997 adidas-Salomon AG Agenda History adidas AG acquires the Salomon Group 2,5 Milliarden Euro brands Salomon/ TaylorMade/ Mavic and Bonfire 2005 Sale of Salomon 485 Mio. Euro 2006 adidas acquires Reebok 3,1 Mrd. Euro Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

two distinct market segments: clear mission : “to be the leading sports brand in the world”. two distinct market segments: Sport Performance and Sport Style Sport Performance: supports athletes in all sports four key categories: running, football, basketball and training. Sport Style: leading supplier of authentic sports lifestyle products with its originals line Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

five global priorities: running, football, basketball, training and Originals. generates over 80 % of the growth until 2010 well-defined and segmented distribution approach and a premium-price strategy positions itself as a top brand in all markets. Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

a consumer-driven brand   a balanced sales split between sport and lifestyle “Women’s and running “ = two global category priorities an American-inspired  creates and markets sports and lifestyle products (global) Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

It combines two of golf’s strongest brands: Agenda It combines two of golf’s strongest brands: 1) TaylorMade (focused on clubs and balls) 2) adidas Golf (focused on footwear and apparel).  mission: to be the leading performance golf company (sales and profitability) History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

Corporate Structure Agenda History Products Position Sponsoring Adidas AG Adidas Reebok TaylorMade History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

Informations and factse Structure Agenda History Financials Turnover : €7,11 billion Operating profit: €920 million Employees: 18,678 million Financials Turnover : €2,33 billion Operating profit: €109 million Employees: 6,751 million Financials Turnover : €804 million Operating profit: €65 million Employees: 1,393 million Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

Description of the different brands Agenda History Sport- and lifestyle products Clear focus lies on Running, Football, Basketball and other global performance categories Sport- and lifestyle products Reebok is the world’s largest manufacturer of hockey equipment Reebok partnerships with many of the top professional sports leagues in the world TaylorMade offers a full range of golf hardware and accessories. It is a leader in the industry and the number one Supplier of metalwoods Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

Adidas AG chart-development from 1998 till 2008 Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

Worldwide presence Agenda History Products Position Sponsoring Productions locations: - Europe, North Africa, Turkey 27 % Asia 51 % America 22 % Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

Sporting goods manufacturers Agenda Adidas is after Nike the biggest Sporting goods manufactures Nike turnover from about 12 billion EUR Pumas turnover is about 2 billion EUR History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

World Championship since 1956 partner of the International Football Federation official match ball is produced by adidas right of preemption concerning advertising spaces and television advertising 250 millions licensing costs Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

Football Clubs: they sponsor many football clubs all over the world Agenda they sponsor many football clubs all over the world e.g. : Schalke 04 Hamburger SV Real Madrid FC Chelsea FC Liverpool all teams of the Major Soccer League and many nacional teams   History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

other sports: main sponsor of all important tennis tournaments e.g.: Wimbledon Australian Open French Open partner of the NBA ( National Basketball Association ) and many golf tournaments ( US Open, PGA Championship ) Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

Product Endorsement: they use many famous sportsmen to underline their activties e.g. : Michael Ballack Oliver Kahn David Beckham Ana Ivanovic Mario Ancic Kevin Garnett Agenda History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

Thank you very much! FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann