Literature Review of SMS & GRPS Presented by Christine Liew Wan Shean IT 070800

Christine Liew Confidential Agenda What is SMS? Analyzing The Phenomenal Growth of SMS Key Drivers of SMS Growth Category of SMS Application What is GPRS? Why GPRS? Category of GPRS Application New Idea – Wireless Entertainment Service of GPRS Christine Liew Confidential

Christine Liew Confidential What is SMS? SMS: Short Message Service - Ability to send & receive text message to and from mobile phones - Can comprise of words/ number/ an alphanumeric combination - Each short message is up to 160 character in length Store and forward technology with confirmation First short message sent in December 1992 - commercial service 1994 Christine Liew Confidential

The Growth of GSM User in Malaysia (source: Maxis Corporate) Christine Liew Confidential

SMS Traffic Volume in Malaysia In Q1, 2003, the total SMS in Malaysia hit 1.433 billion, that's 15.9 million / day! Source: The Star, 10 August 2002 Christine Liew Confidential

Key Drivers of SMS Growth Interoperability SMS MO for prepaid subscribers Generation Y Price Predictive text input phones Handset and accessories Christine Liew Confidential

Mobile Penetration in Malaysia 1992-1993 Christine Liew Confidential

Consumer Applications using SMS Christine Liew Confidential

Simple Person to Person Messaging Frequently used by mobile phone users to exchange simple messages These messages are entered directly on the mobile phone’s keypad Christine Liew Confidential

Voice and Fax Mail Notifications Notifying mobile phone users that they have new voice or fax mail message waiting. Christine Liew Confidential

Christine Liew Confidential Unified Messaging Provides single interface for people to access the various different kinds of messaging Notifying user that they have new messages in their unified messaging box and includes an indication the type of new message Conveniently accessed from a single point Christine Liew Confidential

Christine Liew Confidential Internet Mail Alert Short message provides the details of the sender of the email, the subject field and first few words of the email message Fast growing because of high and increasing usage of Internet email It could be expensive or inconvenient to be alerted about every email they received Christine Liew Confidential

Christine Liew Confidential Chat As on the Internet, discussion groups are use SMS to communicate How willing the participants are to pay EVERY message sent to the chat channel Christine Liew Confidential

Christine Liew Confidential Information Service E.g. weather reports, share prices, sports scores, flight information, news headlines, cinema information and jokes It should be simple to use, timely, personalized and localized Christine Liew Confidential

Corporate Applications using SMS Christine Liew Confidential

Christine Liew Confidential Corporate Email Similar with Internet email notifications The emails that are sent to the corporate email address can be sent out over the wireless network 40% of employees typically away from their desk, important to keep in touch with office at all time Christine Liew Confidential

Christine Liew Confidential Mobile Marketing Collaboration between mobile carriers and other companies in different industries with large customer groups Coca-cola received 75,000 response to an SMS contest during 1st week. In traditional contests they usually receive 2,000 replies a month Christine Liew Confidential

Christine Liew Confidential Mobile Banking Comparable costs of making transactions in person in a bank to making then electronically Balance checking, moving money between accounts, bill payment and overdraft alert Christine Liew Confidential

Christine Liew Confidential Electronic Commerce Using mobile phone for financial transaction purposes Making payment for goods and transferring funds electronically Security, integration and money transfer issues Christine Liew Confidential

Christine Liew Confidential Customer Service Provide information about mobile phone customer’s account Account status information and new service configuration Avoid expensive person to person voice calls to customer service center Christine Liew Confidential

Christine Liew Confidential Vehicle Positioning The position updates from the satellites are collected by GPS receivers then sent as short message Prevention of vehicle theft Christine Liew Confidential

Christine Liew Confidential Job Dispatch Assign and communicate new jobs from office-based staff to mobile field staffs Communicate effectively with mobile workers and cost-effectively serve customers Christine Liew Confidential

Christine Liew Confidential Remote Point of Sale A mobile phone is connect to a Point of Sale terminal such as credit card swipe The credit card no is sent to bank for authorization, and authorization code is returned as SMS Convenient for making sales Inconvenient to trail a fixed telephone wire Christine Liew Confidential

Christine Liew Confidential Over the Air Remote control of mobile phones for service and subscription activation, personalization and programming Remote service activation, update book updates and sending logo Christine Liew Confidential

Christine Liew Confidential Remote Monitoring aka Telemetry or M2M The information is automatically delivered via SMS Cost savings, process efficiencies and no Internet connection required Christine Liew Confidential

Christine Liew Confidential What is GPRS? GPRS: General Packet radio Service New nonvoice value added service that allows information to be sent and received across a mobile network Supplements Circuit Switched Data and SMS NOT related to GPS (the Global Positioning System) Christine Liew Confidential

Christine Liew Confidential Why GPRS? Always connected User only charged based on the amount of data being transmitted Fast High speed transmission, up to 115Kbits More robust Can cope with loss of radio signals for periods of nearly one hour Christine Liew Confidential

Christine Liew Confidential Why GPRS? Familiar Based on Internet Protocol (IP) Efficient More efficient than circuit switched networks, more users can be connected simultaneously Cost savings GPRS calls are not charged according to their duration Christine Liew Confidential

Christine Liew Confidential GPRS Number of mobile data service users, in Western Europe, by type of technology (2000-2007) Source : IDATE Christine Liew Confidential

Christine Liew Confidential GPRS Applications Gaming Improved graphics and instant response for interactive game playing Location-based service by-the –minute charging is slashed with GPRS always-on connectivity, dramatically cheaper Personalized portals fast, easy access to services with the user’s own tag Christine Liew Confidential

Christine Liew Confidential GPRS Applications Home Automation Combine remote security and remote control Entertainment Faster downloading of multimedia content Christine Liew Confidential

Christine Liew Confidential Summary of Review Wireless network infrastructure varies Specific consumer needs Cultural drivers can differ Christine Liew Confidential

Wireless Entertainment Service of GPRS NEW IDEA Wireless Entertainment Service of GPRS

Youth Market in Western Europe Split by Age (‘000s) Source: IDC,2002(Q3) Christine Liew Confidential

Total Number of Young Mobile Users by Country (2002/2006) 2003 Austria 1,399 1,543 Belgium 1,368 1,433 Denmark 864 1,030 Finland 1,008 1,131 France 8,585 10,504 Germany 11,890 14,422 Greece 1,666 1,879 Italy 10,115 11,248 Netherlands 2,576 2,767 Portugal 1,772 1,950 Spain 6,555 7,216 Sweden 1,526 1,656 Switzerland 1,183 1,320 UK 8,466 8,893 TOTAL 58,973 66,992 Source: IDC,2002 Christine Liew Confidential

Consumers want Rational Services(?) I-mode Service Source: Ovum: Data over Cellular, the Road to Third Generation, Nokia Christine Liew Confidential

The Service that will Make the “Different” Source: IDC, 2002 Christine Liew Confidential

Comic Download from Portal The comic series is designed by using Java technology and upload on Portal User download by using GPRS Simple, fast, easy to use and delivering content is personal Christine Liew Confidential

chris_liew@yahoo.com 6012-22-000-25 Thank You chris_liew@yahoo.com 6012-22-000-25