Out Of Home / Outdoor JOMC 170. OOH - Out Of Home All advertising specifically intended to reach consumers outside the home.

Slides:

Advertisements

Similar presentations

OOH PORTFOLIO Network :- Delhi, Haryana, Punjab, Himachal.

Advertisements

UniMás Launch OOH Images. Local OOH Objective: Build incremental reach & awareness in key markets Create base/foundation OOH plan Rationale: Media not.

Ch. 4. Basic Measurements and Calculations Highlights: Method of Measurement Name of a company or organization that presents the measurement data.

National Alliance of Highway Beautification Agencies 12 th Annual Educational Conference on the Control of Outdoor Advertising August 8-12, 2009 Branson,

Chapter 20 Advertising Media. Advertising & Its Purpose Advertising – any paid form of non- personal promotion which uses a set format in order to communicate.

Support Media 13 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

UNIT 6.1 Advertising Media

Copyright © 2012 Pearson Canada Inc. Chapter 10 Out-of-Home Media 10-1.

Advertising Media Selection Chapter 9 with Duane Weaver.

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

OUTDOOR I. Classification ["Standardized" outdoor] Categories A.Posters (46% of volume) B.Painted Bulletins (54%, more money is spent) C.Spectacular.

chapter 14 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Out-of-Home, Direct- Mail and Specialty Advertising.

CHAPTER 7 Media Selection in Advertising. What’s Happening? News Story:

chapter 18 Copyright © 2008 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Contemporary Advertising, 11e Using Out-of-Home,

© 2006 Pearson Education Canada Inc Canadian Advertising in Action Chapter 10 Out-of-Home Media.

Support Media 13 McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Outdoor Advertising Outdoor advertising offers significant.

10-1 Copyright © 2009 Pearson Education Canada CHAPTER 10 Out-of-Home Media.

Print and Out-of-Home Media

Bell work / Introduction

 Definition of outdoor advertising  Common forms of outdoor advertising  Outdoor Advertising Costs  Components of outdoor advertising process  Problems.

Advertising includes: the name of a product or service how that product or service could benefit the consumer. Advertiser: wants to send out a message.

Review and Chapter 5 re-cap. Where have we been IMC – What is it? Why is it important? What trends are driving IMC? Segmentation and selecting a target.

Out-of-Home and Support Media. The Role of Out-of-Home Media To deliver the advertising messages people encounter while moving throughout their town or.

Out-of-Home, Direct Mail, and Specialty Advertising

Chapter fourteen Out-of-Home, Trade Shows, and Supplementary Media McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill.

CHAPTER 7 Media Selection in Advertising. What’s Happening?

Chapter 14.1 Introduction to Business and Marketing

ADVERTISING MEDIA. Learning goals:  Understand the purpose of advertising  Understand how different types of media are used  Understand how media costs.

Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 Print and Out-of-Home Media Part 3: Effective Advertising.

Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin 1 Media Connecting with Customers Companies demand that media.

Chapter 9 Print Media.

UNIT 6.1 Advertising Media

Out-of-Home Advertising Strategy: Chapter 10 (Alstiel and Grow)

ADVERTISING. WHY ADVERTISE? Because…advertising is EVERYWHERE !!! Each week, the average person is exposed to more than 2,000 advertisements.

Support Media. The Role of Support Media To reach those people in the target audience that primary media (TV, print, etc.) may not have reached or to.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 13 Support Media.

Chapter 13 Support Media. McGraw-Hill/Irwin 13-2 Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. Outdoor Advertising Reach Reaches.

Support Media © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

 2007 Thomson South-Western On- and Off-Premise Signage and Point-of- Purchase Communications Chapter Eight.

Out-of-Home Advertising  Includes:  Billboard  Transit.

Ch. 12: Evaluation of Print Media

Driving Safety Home on Roosevelt Boulevard August, 2009.

Advertising Irish Media Market Outdoor. Source:Adspend €1, 030.7m Total Market ROI Advertising Investment Jan-Dec 2002 €103.07m.

About Us  We introduce ourselves as one of the leading outdoor advertising concessionaire in West Bengal.  We are 30 years young in this business 

Support Media © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Chapter 5 Advertising Planning: Traditional Media

Unit 4 – Media Studies 8 How do advertisers target Canadian youth?

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 13 Support Media.

Global Outdoor Advertising Market Report: 2016 Edition Phone No.: +1 (214) id:

Chapter 15 Advertising Strategy. The Nature of Advertising Promotes goods, services and ideas using mass media. Product advertising Direct-action advertisement.

World informational sources ADVERTISING. Advertising is a sort of informational sources used to encourage an audience to continue or take some new action.

4.02A Explain types of advertising media. The channels of communication-information travels through them to consumers Types of advertising media 1. Publications.

3.08 Advertising Cost. Advertising: Reach & Frequency Reach is the number of different people who are exposed an advertising message at least once. Frequency.

 2007 Thomson South-Western On- and Off-Premise Signage and Point-of- Purchase Communications Chapter Eight.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 13 Support Media.

Chapter 16 Using Out-of-Home, Exhibitive, and Supplementary Media

Chapter 12 Out-of-Home Advertising

Analysis of Advertising Media

Review Promotion Vocabulary 2.

Out-of-Home Advertising

Chapter 13 Support Media.

On- and Off-Premise Signage and Point-of-Purchase Communications

Chapter 8 Print Media Print advertising includes printed advertisements in newspapers, magazines, brochures, posters, and outdoor boards Print provides.

Chapter 9 Print Media Traditional format Trusted by audiences

Advertising Marketing Co-Op.

Ch. 13 Support Media Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media.

Aldi Targeted Price Messaging Challenge Solution Results

Chapter 7 Media Planning Methods

Presentation transcript:

Out Of Home / Outdoor JOMC 170

OOH - Out Of Home All advertising specifically intended to reach consumers outside the home.

Outdoor The term refers to any form of media that carries advertising messages to consumer audiences outside the home. Outdoor products are divided among four categories: billboards, street furniture, transit and alternative.

Billboard Large format advertising displays intended for viewing from extended distances, generally more than 50 feet.

Billboard formats 8-Sheet Posters 30-Sheet Posters (Paper) 30-Sheet Wrapped Posters 30-Sheet Wrapped Square Posters Bulletins Digital Outdoor Media Spectaculars Wall Murals

Bulletin The largest standardized outdoor format, typically measuring 14' x 48' in overall size. Sold either as permanent displays or in rotary packages.

Effen bulletin

Dogs rule bulletin with extension

Muffin

Street furniture Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic.

Street furniture formats Bicycle Rack Displays Bus Bench Advertising Bus Shelter Panels Convenience Store Displays In-Store Displays Kiosks: Information Kiosks: Telephone Newsstands and Newsracks One-Sheet Posters Pedestrian Panels Shopping Mall Displays Sun Shelter Displays & Beach Panels Urban Panels

Zoo Bus Shelter

Transit displays Displays affixed to moving vehicles or in the common areas of transit terminals and stations.

Transit display formats Airport Terminal Displays Exterior Bus Posters Interior Bus Cards Subways and Rapid Transit Rail Systems Taxicabs Truckside Advertising

Deadwood Transit Interior wrap of the Times Square Shuttle Train to resemble a Western Saloon.

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

Alternative formats Airborne Displays Barrier Poles Blimps & Custom Inflatables Carton & Cup Advertising Confection Packaging Digital Displays Dry Cleaning Bags Gas Nozzle Advertising Golf Cart Advertising Golf Tee Divider Advertising Marine Vessel Displays Parking Garage Advertising Parking Meters Place-Based Displays Postcard Advertising Rest Area Panels Ski Area Displays Stadium & Arena Displays ･ Trash Receptacle Panels Turnstile Advertising Vending Cart Umbrellas

Mini Alternative

Also called DEC. The estimated number of persons passing an outdoor location on an average day.

The average number of persons passing and potentially exposed to an advertising display for either –12 hours (unilluminated - 6:00am to 6:00pm) –18 hours (illuminated - 6:00am to 12:00 midnight).

The sum of impressions registered against a target audience based on a GRP level of days or weeks in a schedule.

The total number of impressions delivered by a media schedule expressed as a percentage of a market population. One rating point represents a circulation equal to 1% of the market population.

25 GRP Rotary Bulletin