Strategy For The 21 st Century Prometheus Process venturist ® incorporated Campaign To Win: Campaign Orchestration Design the FutureTarget for Success Campaign to Win Finish with Finesse Attack in Parallel Align the Organization Orchestrate

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Levels Of Execution Strategic Campaign Tactical Organization Success Or Failure; Long Time Frames; Highly Complex; Senior Official’s Main Task Management Of Operations Which Contribute To Strategic Success; Medium Time Frames; Complex; Mid-Manager’s Main Task Contact Execution; Short Time Frames; Simple; Worker’s Main Task

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX A Campaign Coordinated Operations Against One Or More Centers Of Gravity To Create System Change Leading To Future Picture Realization Carried Out In Accordance With Strategic Decisions On Center Of Gravity Impact Plans Limited In Time And Scope Agreed-In-Advance Termination Points Normally Needs Multiple Resources: People, Equipment, Logistics, Information, Money Executed By A Team That Owns Centers Of Gravity And Is Responsible For Producing Desired Effects Will Probably Not Fit Within A Single Organization Unit Will Have A Campaign Director Responsible For Results –Permitted and Encouraged To Make Decisions

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaigns One To Five Campaigns Make Sense For Most Initial Prometheus Efforts System Centers Of Gravity Divided Amongst The Campaigns The Campaign Teams “Own” The Centers Of Gravity And Are Responsible For Realizing Desired Effects –Even If A Team Needs Help Or Resources From Another Team Or Entity Campaigns Preempt System Opposition –Break Elastic Limits Create High Probability of Success Unify People Across Disciplines and Boundaries Make Dynamic Change Manageable Permit Strategically Aligned Parallel Operations

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Orchestration Ensuring That The Right Things Happen At The Right Time To Produce External And Internal System Change –Campaign Activity –Non-campaign Activity Reducing Or Eliminating Non-essential, Non-strategic Activities –Legacy Work –Balkans

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Orchestration Major Steps Keep The Focus On The Centers of Gravity Align Incentives Communicate Focus On Success, Not Failures Exit Quickly When Necessary

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Players Orchestrator –Responsible For Coordination of Resources and Actions Among Multiple Campaigns Campaign Team Leader –Responsible For Achieving Desired Effects For All Centers of Gravity Assigned To A Campaign Campaign Team –Responsible For Developing and Executing Action Plans For Each Center of Gravity

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Orchestration Ensuring That The Right Things Happen At The Right Time To Produce External And Internal System Change –Campaign Activity –Non-campaign Activity Reducing Or Eliminating Non-essential, Non-strategic Activities –Legacy Work –Balkans

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Orchestration Steps 1.Appoint A Campaign Orchestrator 2.Appoint Campaign Directors 3.Establish And Use A War Room (Campaign Room) 4.Create A Master Effects Plan (Phasing Of Center Of Gravity Attack) 5.Assign Ownership Of Centers Of Gravity To Campaign Teams 6.Assign People To Campaign Teams 7.Eliminate Energy Sappers (Legacy Work And Balkans) 8.Align Incentives And Resources 9.Have A Plan To Get Out Of Non-Performing Ventures 10.Plan For Reserves 11.Campaign Initiation And Execution 12.Communicate!

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Players Orchestrator –Responsible For Coordination of Resources and Actions Among Multiple Campaigns Campaign Team Leader –Responsible For Achieving Desired Effects For All Centers of Gravity Assigned To A Campaign Campaign Team –Responsible For Developing and Executing Action Plans For Each Center of Gravity

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Campaign Orchestrator Responsible For Coordinating All The Campaigns, Assuring Resources Available, And Ensuring Decisions Are Made Fast Could Be CEO Or COO –But Must Be Someone Who Is Available In Real-Time –And Who Will Be Entrusted To Act First And Ask Later

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Align Incentives Reward People For Results, Not For Effort Align Incentives For The New Organization Align Incentives To Match The Prometheus Methodology –Campaigns –Three Down Communications –Based On Results, Not Head Count

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Fast Fail Errors In Assumptions, Planning, And Execution Are Likely –The Market Does Not Develop As Rapidly As Anticipated –External Events Can Foil The Best Plans To Err Is Human, To Persist In Error Is Stupid Adopt And Follow A Fast-Fail Approach Consider Exiting When You Slide Into The Time Value Of Action Serial Domain And Success Is Not Genuinely Imminent

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Reward Success Failure Penalty Venture Capitalist View Of The Reward Structure For Investment Decisions Incentives and Risk Reward Success Failure Penalty Department of Defense View of The Reward Structure for Non-Essential Technology Reward Success Failure Penalty Department of Defense View of The Reward Structure For Critical Technology See page 25, ACCELERATING TECHNOLOGY TRANSITION Bridging the Valley of Death for Materials and Processes in Defense Systems: Committee on Accelerating Technology Transition, National Research Council, 2004.

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Forces and Assets Withheld Or Ready To Be Made Available For Employment At A Critical Juncture –Availability Reduces Risk Significantly Employment of Reserves Should Make Fundamental Change In A Situation –Battle of Britain (Air Chief Marshall Dowding’s Use Of Reserves Despite Opposition From Winston Churchill) –The Unexpected Tour Bus At The Fast Food Restaurant Can Be Used To Reinforce Success Or To Check Failure –Battle of The Bulge Failure to Maintain Reserves Frequently Fatal –France –June 1940 –Hewlett-Packard Kittyhawk Project Maintain and Use Reserves To Make A Difference

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Reserves Piecemeal Commitment Wholesale Commitment

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Forming Reserves Military –Withhold Units –Shift Across Battle Area –Acquire Allies –Re-role Units And Individuals –Cease Less Profitable Operations –Recruit New Forces Never Commit 100% Until You Are Sure Certain Victory Will Follow –Good—Israel, 1967 –Bad—Germany, 1944

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Forming Reserves--Business Business –Shift Resources To Most Profitable Project –End Unprofitable Projects –Delay Projects –Outsource –Acquisitions –Joint Ventures –Re-role Individuals And Groups –Sabbaticals –Recruit Never Commit 100% of Personnel And Financial Resources Until You Are Certain It Will Bring Success And Respite

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Identifying The Key Force The Force, Capability, Or Unit Most Likely To Get The Job Done Or Most Important At A Given Time Imperative To Identify—Once Identified, Other Forces Provide Support As Required Virtually Never The Case Where Every Unit Or Capability Will Be Equally Valuable

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Plan In The Open With A Disciplined Process Efficient, Fast, And Effective Use Of Information Is Imperative All Planning, All Decision Meetings: –Follow The Three Echelons Down Rule Maintain Decision Discipline –Once Decided, Don’t Deviate –If Circumstances Change Dramatically And Suggest Need For Deviation, Reconvene To Discuss And Decide In An Open Planning, Three-Down Session

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Communicate and Plan Three Down Communication Essential Success Goes To The Side Which Exploits Information The Fastest All Planning, All Decision Meetings: –Follow The Three Echelons Down Rule Hiding Information More Likely To Harm The Hider Than Help The Opponent

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Communications The Normal Way CEO Level 2 Level 3 Doer Level 3 Doer Level 2 Level 3 Doer Level 2 ESSENTIAL INFORMATION

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX CEO Level 2 Level 3 Doer Level 3 Doer Level 2 Level 3 Doer Level 2 ESSENTIAL INFORMATION Campaign Communications The Better Way ESSENTIAL INFORMATION

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX CEO Level 2 Level 3 Doer Level 3 Doer Level 2 Level 3 Doer Level 2 Campaign Communications The Best Way Doer CEO ESSENTIAL INFORMATION Level 2 Level 3 ESSENTIAL INFORMATION

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Transition To Strategy Old (Tactical) Workload Variation In Workload And Return On Effort Over Time Initial PeriodVery Long Low Workload Additional Workload Generated By Transition To Prometheus New Steady-State Workload After Full Transition To Prometheus Return On Personal Effort

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Orchestration Recap Keep The Focus On The Centers of Gravity Align Incentives Communicate Focus On Success, Not Failures Exit Quickly When Necessary

Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Campaign Orchestration Insights and Discussion Photo Credits: (The Campaign Orchestrator: Air Force Strings courtesy US Air Force Band; Conductor: licensed from BigStockPhotos)(Maintain and Use Reserves: Air Chief Marshall Dowding Official Royal Air Force Photo (Identifying the Key Force: Photos courtesy US Air Force, US Navy, US Army)