The Global Textile Network Case analysis Members of the group: Yu Yi Du Hao Lin Bin

The "the global textile network" "The global textile network ( by China Textile City Network Co. Ltd., founded in 2000 June, is China's first batch of industry portal. After 5 years of development, is now the electronic commerce platform of the most influential textile industry in China Textile is China's traditional industries, China is the largest producer and exporter of textiles, textile industry production value is more than $ , textile exports more than $ , with tens of thousands of textile enterprises. With the development of Internet, the textile enterprises gradually began to trade online use of e- commerce, e-commerce platform and take full advantage of the Internet, to provide more convenient than the traditional trade, low cost services. Buyers and suppliers to conduct online transactions through the network platform has become the trend of development, textile e- commerce platform has a huge market space for development.

Enterprise philosophy Staff Respect knowledge, respect for individuality, the collective struggle and do not give the active employees. Client To provide high quality products, first-class service to customers. To customer satisfaction as a measure of all the work principle. Soul The sense of responsibility, the spirit of innovation, professionalism and spirit of unity and cooperation is the essence of our corporate culture. Value The priority of efficiency, fairness, sustainable development, is the basic principle of our value distribution PR A clear challenge goal and task of each employee, is on the staff performance improvement to make a fair evaluation;

Business model "Can electronic commerce business model of global textile network" summed up as: (1) make full use of the "global textile network" in the domestic textile e- commerce domain lead and traditional textile trade advantages in resources, the "global textile network" become the most centralized network trading platform for domestic and foreign textile industry buyers and suppliers; (2) using this platform, provide a comprehensive procurement, supplier database, transaction products database, transaction information, China's major textile market prices and information; (3) provide e-commerce services in many ways for the parties to the transaction (transaction information matching, trade matching, information release, network promotion), with membership provide e-commerce services to the membership fee; (4) using the network product without regional replicable and services, the rapid expansion of customer groups, rapid growth to achieve sales and profit.

Operating conditions The global textile network "has more than 40 textile industry members, gathered more than 11 buyers, each PV (website). Customer: covering a wide range of clients from more than 80 countries around the world; covering the raw materials, fabric, home textile, clothing and other 17 textile field. The site forms a strong information advantages: have the industry news article , article supply information, purchase information , company 97000, product Relying on the turnover of over of Asia's largest textile market - China Textile City, has the most abundant information resources, and set up more than 60 Information Alliance in the country. With the economic and trade organizations, industry associations, textile colleges, exhibition agencies in various ways of cooperation, to provide online, various forms of network of professional trade service.

Products and services "Spinning" service is a comprehensive service products for global textile network providers are pushed out. The global textile network as a powerful online market. "Spinning" products provides various services offered online shops in the market for the customer release system by template form rich, to provide all aspects of development of enterprises, products, business opportunities, credit information service for customers, through the promotion of global textile net, become the main platform for online transactions of customers; and provide trade information, business matching subscriptions, line matching and other forms of service. These shops are arranged according to certain categories, convenient for buyers to choose and find. （ 1 ） Network promotion "spinning" online shop service based on

（ 2 ） Overseas promotion platform "TOP Supplier" service based on For most of the textile enterprises are export-oriented, the global textile network associated with foreign textile website cooperation, launched the integrated services "overseas promotion of TOP Supplier", the overseas various promotional products and global textile network of international integration, in order to lower prices to attract customers overseas network promotion. （ 3 ） A large number of network client flow "advertising" service based on Because of the global textile network a large number of customer flow, has created a good opportunity for publicity and promotion for the customer, the customer through the network advertising products, brand, image promotion and propagation in the effective population.

The innovation of Technology "The global textile network" in the three tier architecture, Cache and load balancing technology, the architecture of the e-commerce platform and efficient. And the development of the company post office, network instant communication tool "textile chat", developed WAP mobile phone information service. Web site development and a powerful, convenient search engine use, use directory query mode. Can the directory, according to detailed product classification directory, enterprise area directories to search, to find the members realize accurate mass information, improve work efficiency. "The global textile network" also developed industry unique, functional membership office, provide online trading service is convenient, efficient, and practical for virtual office personalized membership, membership office provides information subscription, online inquiry to collect, order to numerous service functions.

Competitive analysis 1 、 Analysis of the main players in the market The first class: integrated e-commerce trading platform. Represented by the alibaba.com, this kind of competitors, industry wide, with comprehensive strength and brand advantages, also carry out similar membership service mode, but due to industry wide, in the field of textile industry service depth less than professional website. Second class: industry portal. "The global textile network" as the representative, founded earlier, has a high market visibility. As a professional industry portal. Through the depth of processing of information, fully embodies the industry website unique value; "global textile network" 'has been formed to "spinning" as the representative, widely recognized by users of products and services, has been leading position in the industry.

（ 1 ） Advantage Regional advantage: textile industry company is located in the Yangtze River Delta Economic Zone, is the economically developed regions of China, is also the most concentrated areas of China textile industry; manufacturing enterprises, the number of export enterprises, large scale, advanced textile technology, good economic benefit; the industrial foundation for good for the development of e- commerce. Tangible market resource advantage: China Textile City one one is currently Asia's largest textile professional market, "the global textile network" make full use of resources of China Textile City market, good customer base and industrial base in the development of online trading services. Competitive analysis

（ 2 ） Inferiority Without introducing risk investment, the lack of a strong strategic partners, outside support is insufficient; there are some difficulties in opening up international markets. The company currently for consolidation in the industry, is still a lack of sufficient financial strength. （ 3 ） Threat The competition between competitors, competitive threats are growing, competitive advantage is more and more difficult to keep the city; Field technology and capital threshold is not high, access to external power may lead to changes in the pattern of competition; The transformation of the development of new technology, the new service model can lead to competitive advantage.

Competitive strategy  Continue to maintain and carry forward the "global textile network" in the overall strength of the leading advantages and industrial advantages in resources, strengthening the development and innovation in the professional aspects of the global textile network built, "the world's most professional online textile market";  The introduction of venture capital, to carry out the integration of the industry, to become the industry leader, gain market share and profit maximum;  Easy to spinning through fee for service products as the core, further innovation, integrated search rankings, network promotion and other products, the formation of high, low, different positioning of the product portfolio;

Recommendations Carry out marketing activities, to rapidly improve the membership number Maintain business advantage project, improve their own shortcomings, industry-leading advantages Can advertising properly implanted in does not affect the site generally style case

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