Qi Junying (Joyce) Lei Yiqian(Leah) Shi Zhouting (Joanna) Zhao Yijin(Joyce )

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Presentation transcript:

Qi Junying (Joyce) Lei Yiqian(Leah) Shi Zhouting (Joanna) Zhao Yijin(Joyce )

In 1983, Marble Slab Creamery was open in Houston. In 1986, Marble Slab Creamery became the first ice cream to use a frozen granite slab to blend mix-in toppings into the ice cream. The Design. The Slogan.

People around the world like to eat ice cream. The Chinese are curious about the new things. Two competitors. The Marble Slab Creamery should choose the appropriate entry strategies.

Haagen-Dazs Built in shops 50 countries High-grade fresh High-price High-quality Built in shops 25 countries Soft ice cream Product Pricing Franchise Dairy Queen

The total population is 1.4 billion Growing rate: 0.494% per year

Government type: communist state Capital: Beijing Roads: 3,583,715 km Railways: 77,834 km Airports: 502

GDP Growth Rate ： 9.1% The per capita GDP: $6,600 Labor force: million

Peoples’ customs Culture’s changes Economics affect the culture

Russia Advantages Economic: GDP: $2.11 trillion (2009 est.) Country comparison to the world: 8 Ice Cream Industry: Production: First half of 2010: million tons. Consumption: Compared to 2008, it increased 25% in 2010

Disadvantages Government: Encourages Russian to eat and support the domestic food industry. Market environment: Cutthroat competition. Traditional Concept ： Foreign food usually adds chemicals that may be harmful to healthy.

Advantage Economic: GDP per capital: $32,700 in 2009 Success of foreign franchise: Haggen Dazs, Wall’s, and Cold Stone Creamery.

Consumers: Fewer youngsters and more aging of population Operating Costs: High Currency: Floating exchange rate

Choose a suitable sponsor company Such as: media companies. Special offer price “Buy ten get one free” High quality service and standardization of store design

Select the leading city Subordinate cities Invested in a huge innovation Innovation in material resources every year Pitching-in the other retail channels Airport

China is an emerging market Policy ： Bring in and going out China’s production are gradually appearing and increasing. Marble Slab Creamery will have a bright future in China.