1 SP/NO Management & Operation (CJK 9 ， China) Zhao Ping ITU-T Q13/2 Rapporteur CCSA TC7-WG3 Vice chair Future Mobile Communication Forum WG1 Vice Chair

SP/NO World Fiber, Copper, Duct, Physical media, etc. VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SP etc. GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. Tier 3 Operators Tier 2 Operators Tier 1 Operators Future Telecom Business Transformations Infrastructure Network Operator (NO) -10+ Service Provider (SP)

Telecom business evolution phases NOSP/NOSP/NO later Service Category Customer involvement Purchasing Way Business Mode Network Importance 10+ No Order Fixed and single Owning Interaction Order + OnlinePay Sharing Renting Experiencing-try eCommerce Flexible Cheaper Past NowFuture

SP/NO scenario 1: NO-users vs SP-users Fiber, Copper, Duct, Physical media, etc. VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SP etc. GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. Infrastructure Network Operator (NO) Service Provider (SP) SP1-User SP3-UserSPn-User SP2-User NO-User Unique account management or Customer Identity management between SP and NO is needed. Mobility management. SP+NO

SP/NO scenario 2 : Service vs Terminal Fiber, Copper, Duct, Physical media, etc. VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SP etc. GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. Infrastructure Network Operator (NO) Service Provider (SP) Service 1Service 2Service n Different terminal supports different service. Terminal management is needed in SP/NO. UserTerminal2 UserTerminal1UserTerminaln

SP/NO scenario 3: hotspot service management Fiber, Copper, Duct, Physical media, etc. VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SP etc. GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. Infrastructure Network Operator (NO) Service Provider (SP) SP1 SP3SPn SP2 NO How to deel with the hotspot service like SP3? Customer geographic/location information, service traffic, routing policy need to be considered in NO side. SP-NO

SP/NO scenario 4: interaction management Fiber, Copper, Duct, Physical media, etc. VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SP etc. GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. Infrastructure Network Operator (NO) Service Provider (SP) SP1-User SP3-UserSPn-User SP2-User NO-User Online interaction, customer self- service are creating better Customer experiences in SP/NO. Online feedback; Online evaluation; Online everything; Customer self-service FAB;

SP/NO scenario 5: eCommerce management Fiber, Copper, Duct, Physical media, etc. VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SP etc. GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. Infrastructure Network Operator (NO) Service Provider (SP) SP1-User SP3-UserSPn-User SP2-User NO-User Terminal eCommerce management includes: Customer Identity Management, Credit management, online payment, trading processes, etc.. eCommerce Management

SP/NO scenario 6: Diversified business mode management Fiber, Copper, Duct, Physical media, etc. VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SP etc. GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. Infrastructure Network Operator (NO) Service Provider (SP) SP1 SP3SPn SP2 NO Business mode management is necessary to improve the business cooperation as SP-NO, SP-SP ecosystem. Convergent SP/NO management.

SP/NO scenario 7: Customer Identification & Credit management Fiber, Copper, Duct, Physical media, etc. VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SP etc. GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. Infrastructure Network Operator (NO) Service Provider (SP) SP1 SP3SPn SP2 NO Business mode management is necessary to improve the business cooperation as SP-NO, SP-SP ecosystem. Convergent SP/NO management. CRM, Terminal Management, Enterprise unique communication, MM Ringtone CRM, Terminal Management, Enterprise unique communication and MM ringtone will work together to insure Customer Identification and Credit. Customer Credit Management Customer Identification Management

Key capabilities summaries Customer Identification management Customer Identification & Credit management Support online pay Independent from CRM Customer self-service Support online interaction management Support services selling Product & service management Product packaging management Service logic management Catalogue management Lifecycle management Terminal management Security management Business mode management

Does eTOM support these? eTOM is helpful to support traditional telecom service management.

NO Management vs NO-SP Management NO Management Manage NO service Service category 10+ Management functions- FAB Order purchasing Single CRM Network management Monitor and control Service oriented No need for terminal management SP/NO Management Manage NO service and SP service both Service category1000+ Management functions: FAB Mobility management Customer Identification management, credit management Interaction management Order purchasing + Onlinepay Multi CRM Network management: Hotspot service caring A need for terminal management eTOM is a very good framework for NO management.

Challenges of SP/NO Management & Operation Architecture Customer Management Service Management Terminal Management OSS ManagementProcessesManagementProcesses Network Management Customer IdM New purchasing way Business mode management Support service Service package & logic management Self-service management New service management Hotspot service management Application-oriented Service strategy management Network ID management Terminal management Terminal-service correlation New feature New process Higher effective, lower cost coordination cross customer, service, network, terminal and OSS.

New Management & Operation Architecture Resource Management (network\information\channel Business resources) CRM/Interaction management Service management Customer/User Order purchase Management Key capabilities in SP/NO management & Operation ！ Terminal Management Security Management Customer Identification Management Self-service & OnlinePay Management Product & Service Catalogues & Portal Management

谢谢！ Tel: