Adapted from a MAPS presentation, developed and written by Diane McCants and Kim Sumpter, United Way of Metropolitan Atlanta for the 2009 Staff Leaders Conference, May 12-15, Detroit, MI

Background Strengthening Families Initiative One of the goals of the is to extend the united Work beyond its traditional targets and model portions of the strategies internally Financial Stability Supporting individuals and families in increasing income, saving and building assets Using Income strategies as a way to build relationships and foundation for integrated support

Overview: What is provides an entry way to resources for individuals and families. Its meets them where they are, provides guideposts on how to be more resilient, and creates the right building blocks for a good life. Our United Way continually looks for the most effective ways to help people gain access to educational, economic and health-related opportunities.

Overview of How does it work? bundles resources and acts as a conduit for employers to provide information and support to their employees. Resources are focused on the critical areas for a stable life— education, income and health.

Overview of Why is important? o Recognizes that the issues families face cannot be tackled in isolation o Integration of Work (i.e., education, income and health) o In order to achieve community level outcomes, various strategies are needed to connect individuals to services. o Employers are a conduit to move the work forward

Critical Components For Implementation Target Population Staffing Technology Training Community partnerships Volunteers Marketing Evaluation Resourcing

Overview: Target population Individuals and families with incomes less than 80 percent of the area median income. How are they accessed? Businesses who employ low-to-moderate wage workers Businesses with 50 or less employees

Guide to implementation for local UWs Staffing The amount of staff needed depends upon company profile and intensity of services to be delivered. Company ABC Employees Resource Development Community Impact Company ABC ,000 Employees Scenario 2Scenario 1 Navigator Community Impact Resource Development

Guide to Implementation - Staffing The Process for Working Together Team Approach Setting Expectations

Guide to implementation The Resource Navigator is an essential component. Job description Training Monthly briefings Train-the-Trainer model Can become lead supervisor for group of navigators

Resource Navigator Role Community Partners Impact Staff Resource Development Staff

Guide to implementation Training Depending on the size and make up of your United Way, the training of staff must include: –Impact staff (Dual Role) –Resource Development (Dual Role) –Human Resources –Volunteers Training will occur on : –Product line –Technology used to support implementation (i.e., CRM) –Knowledge of community resources

Guide to implementation Technology CRM ETO (Social Solutions – data tracking, outcomes management) CD-Rom based toolkit for HR directors Resource CD (fact sheets, issue papers) Customizable Web interface for companies

Guide to implementation Community partnerships The capacity to broker services on behalf of an employer depends heavily on the number of networks built and requires collaboration across all sectors. Maximize current funding relationships Creating A Preferred Vendors List Capacity building

Guide to Implementation Volunteers Volunteer engagement is important and can be an essential piece particularly for those smaller UWs who may not have enough staff. Volunteer affinity groups may be a great pool of human resources to connect to. Volunteers can serve in several different capacities in

Guide to Implementation Marketing/Communication View as a Line of Business Clear Product Development Framework in Place to Implement Work Closely with Marketing/Communication as a way to move the work and not separate initiative Develop specific pieces of collateral to market program, i.e. brochures, etc.

Guide to implementation Nonprofit partners –Increased collaboration –More comprehensive results for the families they serve Evaluation tiers Global/Population focus – the Individual or Family  Increased individual/family resiliency  Increased self-sufficiency  Increased knowledge and access to community resources  Business/Organization  Changes in policy and practice  Shifts in organizational culture  Increased employee retention  Increased productivity

Guide to implementation Increased knowledge and access to community resources Lunch-N-Learn Family Planning Increased self- sufficiency Increased family resiliency Born Learning materials Lunch-N- Learn Family Planning IDA Program Born Learning materials Lunch-N- Learn Family Planning Benefits enrollment On-the-job training

Guide to implementation Resourcing Expenses will be derived from personnel and program costs, which include materials, technology, evaluation and training.