[insert brand agency name] October 2004

2 Agenda  Macro context  Focus on Retail and Brands: a new communication opportunity  Digital View : an overview  Next Steps

3 An opportunity for a partnership between A leading brand agency & A leading digital media network provider to provide Integrated instore creative solutions to the UK retail sector

4 Macro context  Advertising: Major brand agencies beginning to exploit out-of-home media networks  Fragmenting market, consumers on the move  Advertising revenues looking for newer more effective media  Retail and outdoor becoming the new media channel and a focus for greater proportion of brand spend - networks springing up in an a-z of outdoor and instore locations  Technology: Latest display and video distribution technologies are driving a revolution in digital comms  In outdoor and retail environments traditional poster media is fast being replaced by high impact audio visual information  Screens ever cheaper – allowing wider utilisation  Can be located anywhere – opening new areas for media  Digital provides 2 way communication – key new communication and feedback capability

5 Focus: The Retail Environment  Retailer Brand Communication Priorities  Differentiation of retail environment  Retail “theatre” and improved shopping experience  New product launches and product promotion in store  Customer communication and feedback (Loyalty cards, CRM)  Staff communication & service (Training, Corporate comms)  Asset management (Sweating property assets, new revenue streams)  Brand Communication Priorities  Leverage ATL spend effectively in store – better overall ROI  Cut through presence in store – on shelf, category leadership  Better product benefit communication - information, simulation and demonstration  Better consumer feedback and interaction

6 Why is Digital Media relevant to agencies in Retail?  Promotion of Product in store:  Power of point of decision  Faster product uplift – better demonstration  Less POP waste  Brands leverage ATL spend & grabbing greater share of overall Brand spend  Consumer communication  Quicker more effective refreshing of store environment  Better CRM data loop with richer information with greater interaction with existing loyalty platforms  Part of lowering cost of consumer acquisition  Staff communication & control  Better central control of communication (product & service benefits leads to better service)  Better brand value from more effective staff training  Asset management  Incremental revenue streams  Logistics  Flexible content: addresses tactical logistic / promotion issues

7 Digital Media Networks offer significant value to creative and media agencies today  DMNs offer creative agencies and their clients a new execution channel  high impact creative brand campaigns that can outperform reach, frequency, uplift and recall results of traditional TV  New “fit-for-small-screen” instore campaigns requires new creative approach not re-hashed ads.  DMN’s offer wider, stronger client relationships  Deepening and extending retail strategy projects  Increase fee and retainer revenues  Add client relationship value with differentiated creative and planning solutions  Differentiate new client pitch work  Working with Digital View offers access to ready-made knowledge, content management and display to implement new client initiatives

8 DV: Our profile  Digital View is a leading marketing services partner for companies looking to use digital media solutions in the retail and out-of-home captive audience environments.  5 years experience and more than 25,000 digital displays at point of sale, and 2,500 connected systems  Digital View develops marketing communication and in-store promotional campaigns that combine; technology, content and design, with first class support and day-to-day network management  Supported by in-house expertise in retail marketing, creative media production, media sales & remote content distribution.  European operations based in Central London with International operations in HK, USA and Canada.

9 DV: Integrated digital media network solutions  Media strategy and communication objectives  Integrated marcoms for store and customers plus KPI’s  Bespoke content development  Branded channel identity and programming  Media plan & packaging to meet objectives  Media sales strategy tools, advertising packages and pricing  Network planning and content scheduling  Network structure and content management plan  Media playback technology  Right for location, optimised technology, reliable & robust  Secure & scalable central network and control  Secure, central network management software, 10,000+ screens  Network support planning  100% network visibility and proactive issue resolution  Data feedback and measurement  KPI measurement and response planning on near real time basis  Project Management  Installation & on-going service management contracts

10 DV: Our approach: the net result  DV networks deliver:  The right dynamic video content  Relevant media strategy to satisfy the need  DV networks use:  The right display medium to suit the environment  The right technology to ensure robust operation  DV networks are:  Scaleable, centrally controlled and updateable  Offer full 24 hour client visibility, accountability and central field data analysis  Backed up by experienced installation, support and day-to-day network management

11 DV: Our track record - tried & tested across the A-Z of digital media Media Networks: Retailer Networks: MFI & Mark’s WorkWear House Brand Networks: Camelot & JML Retail Advertising Networks: i-vu & Pharmacy Channel Outdoor Advertising Networks: Warner Howard & Freephone Community Information Networks: CCN Transport Networks: Heathrow Express, KCRC, Buses & Taxis Point of Sale Media Systems: Retail Fixture Installations: Nokia, 3G, Tissot, Schipol Duty Free Shelf Edge Installations: Starbucks, Lego, Hasbro, Persil Retailer Installations: Toys R Us, Meijers, Safeways Retail Design Installations: L’Oreal, Procter & Gamble Vending Installations: Walls, BAT, Uit Agenda & Total

12 DV: Our retail proposition and products operate at all levels instore  Broadcast: common denominator  About ambience  About entertainment  About awareness  Narrowcast: about creating customer communities  About addressing specific target groups  About where group and environment meet  1-2-1: about customer decision support & messaging at PoP  About direct response  About information & education and influencing behaviour  About loyalty  About why you as an individual buy The shelf edge Category Level Store Level

13 DV: A ready-made content management and delivery service  Campaign Planning, Management and Measurement  Campaign Planning and Scheduling  Campaign Delivery & Control  Campaign Measurement and Reporting  System performance measurement and monitoring Educational Brand builder Interstitial

14 DV: A proven, fit-for-purpose, integrated delivery platform Content Delivery Network Network Support Helpdesk Media System Technology

15 Discussion & next steps