Tameside In Second Life Vin Sumner Julie Hayes

Content Introduction to Second Life TMBC SL Applications – Virtual Council Office –Service Delivery Applications –SME Support Service Applications –Community Engagement Applications Location Access Overall Island Layout Phase 1 Build Project Evaluation

Second Life Basics - 1 Global Platform Run by Linden Labs Avatars Multi User 3D – Environment Links to real world

Second Life Basics - 2 Virtual worlds built on grid of islands Teen and mature grids 15,000 Islands (Mainland and Private) Island is 16 Acres Own currency... Linden Dollar Residents are avatars ( 3D Characters)

Second Life Basics - 3 Walk/run/fly Teleport around Built from basic primitive objects Animations Text communication Audio communication

TMBC SL Applications Virtual Council Office Service Delivery Applications Consultation Applications SME Support Service Applications Community Engagement Applications

Virtual Council Office Physical location in order to get in touch with the council General information about the council and Second Life deployment Meeting rooms for face to face

Service Delivery Applications Replacement of Real Life service –All structured services are already presented by online forms –Replacement of face to face meeting with virtual meetings Provision of alternative interface –3D visual interface is more user friendly for some users –Visualisation of services e.g. road maintenance services as a street –Deep link to TMBC CRM for request execution –Visualisation of performance indicators

Consultation Applications Ideal platform for multi user online consultation More cost effective and engaging compared to traditional 3D

SME Support Service Applications Opportunity for both in-world sales & converting sales from SL to RL Enable SMEs to be part of Internet 2.0 early

Community Engagement Applications Social networks are ideal for community engagement Popular Second Life place will only succeed strong community:- –Community created content –Community ownership –Interactive content such as live events

Location Next to Manchester and South from Oldham

Access Mainly public access with some restricted areas Standard SL access mechanisms Deep linking from and to traditional websites such as TMBC site Custom registration portal Guest avatars

Overall Island Layout Create links between RL and SL, but do not try to replicate RL Functional place for SL users Create hooks for users to revised such as up to date content, events and “Easter eggs”

Island Layout

Phase 1 Features Council office / landing area –All users enter island this way –Information and rules regarding the place –Small council office with information desk and meeting rooms for face to face –Sensors for monitoring traffic Street of Services –Up to 20 road maintenance services represented as a RL street –Deep linking to TMBC CRM

Phase 1 Features Virtual Market Hall –Based on RL proposal for new Ashton Market building –Low cost virtual business premises for SMEs –Consultation tools to capture feedback on building proposal for the RL market hall Generic Purpose Events Arena –Either for pure SL events or combined RL / SL –Can be rented out and customised to local organisations

Phase 1 Features Community Consultation on the Marina DevelopmentCommunity Consultation on the Marina Development –Replicate RL development plans in SL –Users are able to walk through the development –Consultation tools to capture feedback Community Consultation on the St Petersfield DevelopmentCommunity Consultation on the St Petersfield Development –Replicate RL development plans in SL –Users are able to walk through the development –Consultation tools to capture feedback

Project Evaluation Phase 1 is a trial and therefore requires evaluation Formal evaluation after agreed time period e.g. 6 months including statistics on:- –Access to Tameside SL –Access to council services –Returning users –Users via the “Guest avatar” functionality Important also to evaluate non-statistical factors

ItemCostComment Island acquisition and maintenance Purchase of 1 dedicated Island£1,000Whilst Second Places are brokering the islands, TMBC has sole ownership over the land purchased. Technical Maintenance/Rent£2,40012 months at £200 / month / island Operational Management:£2,40012 months at £200 / month Moderation Information Updates Security/Permission Island Landscaping & Texturing£1,500 Total for Island acquisition and maintenance £7,300

ItemCostComment Citizen Registration Setup & website integration£500 Hosting, maintenance and upgrades (12 months) £1,200£100 / month Custom Surname Registration Fee£350Eg Tameside Name Rent (12 months)£350 Total for Citizen Registration£2,400 Second Life Guest Access Setup & website integration£500 Hosting, maintenance and upgrades (12 months) £1,200£100 / month Avatar Template Production£250Per template Total for Guest Access£1,950

ItemCostComment Build and Fit Out Options Council Office / Landing Area£2,500 “Street of services”£3,000 Virtual Market Hall£5,000 Generic Purpose Events Arena£1,500 Community Consultation with Marina Development £8,500 Community Build around St Petersfield Development £8,500 Total for all build options£29,000 Project Management10% of the project value Testing & Bug Fixing5% of the project value