Running Rivers Waterpark & Retreat Joy Mikkelson Stephanie Tebbe Tanya Stillwell Abigail Weller Danielle Wahl Nicholas Nelson

Biggest Competitor? Shipwreck Bay Water Playland Holiday Inn -Fargo, ND

 Families with young children only  Hotel guests and their visitors  Children’s Pool Parties  Not open to the public Target Market

Five slides One pool Chairs and tables surround the pool Hot tub Cold beverages served at the bar Ping pong tables Pool side rooms Product/Service Offerings

 The Holiday Inn Shipwreck Bay is located at the corner of 13 th Avenue South and 38 th Street South. Map of Location

 Visibility:  Located on a corner  Increased visibility on all four sides (signs)  Large building with tower that stands out from surrounding establishments  Accessibility:  Entrances on all four sides for traffic going either direction  Turning lanes and lights  Located on BUSY 13 th Avenue  Large number of parking spots for hotel guests  Shipwreck bay (inside the hotel) is located in the center, making it visible to all guests Visibility and Accessibility

 13 th Avenue is extremely busy, in addition to I-29 being very busy (exit) as well Traffic Info At the intersection that the Holiday Inn is set at : There are 31,900 cars that drive through 13 th Avenue and 2,850 on the side streets. (2012 Data)

 Close to I-29, and in the heart of Fargo’s main shopping street  Not many other “kids” activities in the area  People visiting from out of town will have many restaurant options and shopping activities  More desirable for adults How desirable is the location to the target customers?

Pirate-themed Tropical atmosphere Fluorescent and natural lighting Warm, bold color tones Trees, plants, and greenery Shipwreck Bay Store Layout

 Not open to the public (pay and go)  Marked difference between rates on Friday and Saturday versus Sunday and weekdays  Average room for Friday/Saturday $  Pool view room for Friday/Saturday $  Pool view room Sunday-Thursday $112.99)  The pool area is available to rent our privately Shipwreck Bay Water park: Price

 Pool Party Packages  Reservations for Sunday-Thursday  Package #1: 1-6 children $120  Package #2: 7-12 children $180 children - Private party in Shipwreck Bay - Includes pizza party for the kids -Includes birthday T-shirt Water park Packages

IHG Rewards Club Membership -Recognition for IHG Rewards Club Members -There is both Gold Elite and Platinum Elite -Based on points system -Upgrades available to poolside rooms Communications and Promotions

 2 Treadmills, 2 stair- steppers, 1 recumbent bike, free weight set, 2 Elliptical Machines 10” monitors on all equipment with basic cable.  A/C Public Areas  Acceptance of credit cards  ATM/Cash Machine  Bridal Registry  Business Center  Copier/Printer  Courier Service  Daily Housekeeping/Laundry  Dedicated Lounge  Dry Cleaning  & Internet  Executive Suites  Ice Machine  Kids Eat Free  Parking  Porter/Bellman  Restrooms  Safety Deposit Box available at Front Desk Services

 Quality & knowledge of salespeople:  Accommodating when requested Service

Pros-Cons:  Good for children under the age of 10  Easy access for hotel guests  Not much for older children  Small pool area Product/ Service

Questions?