Acquisition & Branding through targeted DM & Digital Advertising 2013.

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Presentation transcript:

Acquisition & Branding through targeted DM & Digital Advertising 2013

Acquisition Advice on data* rental/swap options Guidance on lead* generation options Inform on choices of co-op participation Detailed proposals Complete process management Results evaluation *Postal, telephone & March 2013

3 rd Party Data Interpret insight into the interests, lifestyles and behaviour of your customers Provide detailed proposals Handle all processing and administration March 2013

Lead Generation Guidance through market choices Assist in question creation Manage the full process – downloading, checking and supplying leads March 2013

Co-ops Advise on participation Agree on premise for models Interpret insight Handle all communication - ordering etc. Review results March 2013

Digital Audiences Build multivariate models Use the power of the profile information from CRM file for display campaigns Deliver your message to your target audience in display, social and mobile March 2013

Together we can reach your goal Connecting your brand to consumers Using a marketing mix to reach prospects from profiled audiences Acquire new customers March 2013

Contact Details – Irit Reed T M E. #caspiandm March 2013