Digital Communications Showcase Sydney - 5 March 2015 Australian Government Success Stories

PAUL HODGSON Swift Digital: Who are we, and what is the Suite?

2015 DIGITAL COMMUNICATIONS SHOWCASE THE SUITE SWIFT DIGITAL

RYAN HARRIS Public Transport Victoria: Building and delivering a weekly network communication

2015 DIGITAL COMMUNICATIONS SHOWCASE TAKING INSPIRATION FROM LONDON PUBLIC TRANSPORT VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE DESIGNING WITH COLOUR PUBLIC TRANSPORT VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE WEEKLY NEWSLETTER CAMPAIGN PUBLIC TRANSPORT VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE WEEKLY NEWSLETTER CAMPAIGN – MOBILE VERSION PUBLIC TRANSPORT VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE FORWARD NETWORK UPDATES PUBLIC TRANSPORT VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE CAPTURING SUBSCRIBERS PUBLIC TRANSPORT VICTORIA

MICHAEL CAI Seniors Card NSW Making the jump from print to digital

2015 DIGITAL COMMUNICATIONS SHOWCASE DISCOUNT DIRECTORY AND COMPETITION CAMPAIGN SENIORS CARD NSW

2015 DIGITAL COMMUNICATIONS SHOWCASE PREVIOUS PROCESS SENIORS CARD NSW Printing the Directory Setup of an online survey to capture s and preferences Initiated conversation with us to see if we can automate and generate a series of unique Woolworth voucher numbers. Export collected survey results to pass to Service NSW The uploading of the collected data Manage the competition entries Update the Senior’s preferences and interests in the CRM. Manual transfer of data Manual process, requiring administration time and prone to human error. No validation of Seniors Card memberships.

2015 DIGITAL COMMUNICATIONS SHOWCASE IMPLEMENTED PROCESS SENIORS CARD NSW CRM Validate

2015 DIGITAL COMMUNICATIONS SHOWCASE IMPLEMENTED PROCESS SENIORS CARD NSW Woolworth’s Voucher CRM

2015 DIGITAL COMMUNICATIONS SHOWCASE PROCESS SUMMARY SENIORS CARD NSW Seniors Card website CRM integrated web form ed Discount Directory Printed Discount Directory

RYAN HARRIS WorkSafe Victoria: Safety Soapbox: Perfecting the opening hook

2015 DIGITAL COMMUNICATIONS SHOWCASE SAFETY SOAPBOX WORKSAFE VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE LET’S TALK NUMBERS WORKSAFE VICTORIA 40% 62% OPENED Open Rate ENGAGED CTOR Rate

2015 DIGITAL COMMUNICATIONS SHOWCASE ABSOLUTE SHOCKER WORKSAFE VICTORIA

2015 DIGITAL COMMUNICATIONS SHOWCASE PERFECTING THE OPENING HOOK WORKSAFE VICTORIA 1.Make it easy to recognise 2.Go for emotional impact 3.Incite curiosity

MICHAEL CAI NSW Trade and Investment Deploying an online event registration system

2015 DIGITAL COMMUNICATIONS SHOWCASE CUSTOM DESIGNED MICROSITE NSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE TRADE AND INVESTMENT’S NEW WEBSITE NSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE AUTOMATED EVENTS CALENDAR NSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE MULTI-PURPOSE INVITATIONS NSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE BRAND CONSISTENT REGISTRATION PROCESS NSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE LIST NURTURING NSW TRADE AND INVESTMENT

2015 DIGITAL COMMUNICATIONS SHOWCASE EVENT RESULTS NSW TRADE AND INVESTMENT

RYAN HARRIS Bureau of Meteorology: Consolidating three platforms into one

2015 DIGITAL COMMUNICATIONS SHOWCASE THREE PLATFORMS INTO ONE BUREAU OF METEOROLOGY Marketing Platform Event Management Platform Online Survey Platform Three separate platforms Marketing Platform Online Survey Platform Event Management Platform One digital platform: The Suite

2015 DIGITAL COMMUNICATIONS SHOWCASE CAMPAIGNS AND ALERTS BUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE NEWSLETTERS BUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE COMMUNITY/STAFF COMMS BUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE EVENTS: STANDARD BUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE EVENTS: NATIONAL CONFERENCES BUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE SURVEYS BUREAU OF METEOROLOGY

2015 DIGITAL COMMUNICATIONS SHOWCASE THE BEST PART? BUREAU OF METEOROLOGY Marketing Platform Online Survey Platform Event Management Platform One digital platform: The SuiteOne database, global reporting =

MICHAEL CAI NSW Office of Liquor, Gaming and Racing Taking risks and trying new strategies

2015 DIGITAL COMMUNICATIONS SHOWCASE LICENCE SPECIFIC S NSW OFFICE OF LIQUOR, GAMING AND RACING Hotels, Clubs and On-Premises Limited – Multi-function Producer/Wholesale Packaged Liquor < 3 Packaged Liquor > 4 Packaged Liquor > 9 Survey Reminder

2015 DIGITAL COMMUNICATIONS SHOWCASE CAMPAIGN FOR SMALL BARS NSW OFFICE OF LIQUOR, GAMING AND RACING

2015 DIGITAL COMMUNICATIONS SHOWCASE WHOLESALER/PRODUCER SURVEY NSW OFFICE OF LIQUOR, GAMING AND RACING

2015 DIGITAL COMMUNICATIONS SHOWCASE PROJECT RESULTS NSW OFFICE OF LIQUOR, GAMING AND RACING Multi-Touch / Multi-Channel Campaign Results Touch #1 – First Recipients: Responses: Response Rate: Campaign time: four days 1, % Touch #2 – Follow up Recipients: Responses: Response Rate: Campaign time: five days 1, % Touch #3 – Phone call Contacts: Responses: Response Rate: Campaign time: one week 1, %

PAUL HODGSON Swift Digital: Choosing the right technology partner and digital platform

2015 DIGITAL COMMUNICATIONS SHOWCASE CHOOSING THE RIGHT TECHNOLOGY PARTNER AND DIGITAL PLATFORM SWIFT DIGITAL 1.What are your five key goals right now? 2.How do you foresee your needs changing in the next three to five years? 3.Will your branding requirements be addressed? 4.If you are considering a move from your current platform, how will data migration be managed? 5.How are the relevant data privacy laws addressed? 6.From a deliverability standpoint, does the technology have what it takes to ensure your messages get to your audience? 7.Is it easy to learn and use? 8.Is it an IT solution or a marketing communications solution? 9.How does support stack up? 10.What are the service level guarantees? 11.Will you be the big fish or the small fish? 12.Will this be a user/vendor relationship or a client/partner relationship? 13.What are your commitment options? 14.Is the solution mobile ready? 15.Does the solution talk to your CRM?

Thanks for attending. Please join us for lunch.