electronic retailing (e-tailing) Retailing conducted online, over the Internet. e-tailers Retailers who sell over the Internet. SIZE AND GROWTH OF THE B2C MARKET 3-1

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considered commerce Conducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a separate channel. 3-4 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

CLASSIFICATION OF MODELS BY DISTRIBUTION CHANNEL 1.Direct marketing by mail-order retailers that go online. Example: QVC, Sharper Image 2.Direct marketing by manufacturers-Example: Dell, Nike, Godiva, LEGO 3.Pure-play e-tailers, No Physical Stores 4.Click-and-mortar retailers. (Both ways) 5.Internet (online) malls 3-5 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

SERVICES PROVIDED SPECIAL SERVICES ONLINE – Wireless services – Direct marketing – Alliances and consortia – Travel-Oriented Social Networks 3-6 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

BENEFITS OF ONLINE TRAVEL SERVICES – Free information – Accessible at any time from any place – Substantial discounts LIMITATIONS OF ONLINE TRAVEL SERVICES – Many people do not use the Internet – The amount of time and the difficulty of using virtual travel agencies can be significant – Complex trips or those that require stopovers might not be available online CORPORATE TRAVEL 3-7 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Travel tips electronic travel magazines fare comparisons currency conversion calculators fare tracking worldwide place locators a travel products store expert opinions travel news, driving maps chat rooms bulletin boards and frequent-flyer deals.

Theses parties use the Internet job market: 1.Job seekers 2.Employers seeking employees 3.Classified ads 4.Job agencies 5.Government agencies and institutions – Online Job Markets on Social Networking – Global Online Portals 3-9 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

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REAL ESTATE ONLINE – Zillow, Craigslist, and Other Web 2.0 Real Estate Services INSURANCE ONLINE ONLINE STOCK TRADING – The Risk of Trading in an Online Stock Account 3-11 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

electronic (online) banking or e-banking Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, online banking, and home banking Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

HOME BANKING CAPABILITIES VIRTUAL BANKS INTERNATIONAL AND MULTIPLE-CURRENCY BANKING 3-13 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

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ON-DEMAND DELIVERY OF PRODUCTS – e-grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time. – on-demand delivery service Express delivery made fairly quickly after an online order is received Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

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ONLINE ENTERTAINMENT – Adult Entertainment – Internet Gaming – Online Dating Services 3-17 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

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Supplementary Videos for this Chapter 1. How to Create a Successful E-Commerce Web Site (4:25 min) This video explains how to build an online store front with templates eCommerce Site in under 5 minutes (6 min) A guide to building a simple storefront using templates Techmate: Amazon bucks the retail trend (3:55 min) How amazon.com increases sales and profits during the recession ecommerce (8:02 min) Overview of e-commerce; the benefits of buying online 5. Shopping Cart Software- Using Core Commerce-Facebook Integration with Social Commerce (3:42 min) How to display and sell products on Facebook and a guide on how to create an online store hosted at Facebook.