Marketing I

 Self-Analysis and Career Research leads to success in college, internships, and ultimately your career  Research should reflect a variety of career resources (e.g., Occupation Outlook Handbook, O*NET, Guide for Occupational Exploration, Virginia Career VIEW, VaWizard).  Many Web sites offer career exploration resources, including the Virginia Department of Education's Career Planning Guide.Career Planning Guide

 Conduct research of a marketing career that may be of interest to you.  Identify the following: 1) Job Title 2) Job Description 3) Educational Requirements including college major and/or certifications and training 4) Average Annual Salary Due end of class- 50 points

1) Identify a job for which to develop resume (or write a generic resume that can easily be adapted to a specific job) 2) Identify all keywords and requirements for that job- apply them in the resume 3) Use standard, acceptable resume format 4) Word process- 12 pt- follow the format guidelines 5) Sell yourself on paper! This is the first impression the employer has of you!

 Create or Update your resume based on your current status as a high school student  Review the sample resume H:\Resume.HighSchoolStudent.pdf  Follow the format as outlined in the sample  Due end of class 50 Points

 Electronic resumes are submitted electronically (internet or intranet)  Submit through OR through website  May copy and paste resume in OR send as attached file  Ensure resume is specifically designed for electronic scanning  Use 12 point Times New Roman font  Use dashes (-) as bullets  Align all text to the left

Use spaces to separate and highlight words Put your name and all headings in UPPER CASE Test resume before sending it to employers by mailing it to yourself Mail additional hard copies to your top employers Include important key words in the body of your resume in case your resume is scanned Send a cover letter with the resume

 Using the resume developed last class, adapt that resume to a digital resume format using the tips discussed today. 50 Points

 Should concisely and enthusiastically request opportunity for an interview  Single page letter  Gather any information that is new (e.g., new skills experience, or personal information) that has otherwise changed from existing cover letter  Mention the job (or kind of job) you're applying for (or looking for)

 Match your skills and experiences with the skills and experiences required by the job  Encourage the reader to read your resume  Finish with a call to action (e.g., requesting an interview or asking to meet

 Write a cover letter to accompany your resume  Use the sample and format and sample resume links provided below to guide your writing.  Tailor it to YOU and YOUR RESUME  Word process 12 point Times Roman or Arial 50 Points H:\CoverLetter.Sample.docx H:\CoverLetter.Formatting.docx

 Complete online or hard copy for prospective job  Use correct grammar, punctuation, and legible  Use black or blue ink  Fill in all blanks; if a questions does not apply to you simply write N/A (Not Applicable)  List most recent education first  ents/Business_Application.pdf ents/Business_Application.pdf

Dress Professionally! Maintain eye contact- show that you are interested and want the job Be positive- avoid negative comments about past employers Listen and adapt to style of the interviewer Relate your answers to the job, company, and interviewer Encourage interviewer to share information about company- demonstrate your interest Role play and prepare for questions- study “most asked questions” and plan out responses Remember that the interview is a “two-way” conversation- Be detailed in responses but don’t drag out responses Engage the interviewer!

Prepare for employment interview by concisely but completely answering the following questions as you would respond in an employment interview. 25 Points Then make a list of five questions that you might ask the employer during an interview. H:\JobInterviewQuestions.docx

 Send a timely, professionally written thank- you letter (including any information you may have forgotten to mention that will help qualify you for the position)  Make phone contact within two weeks  File contact information for future reference  Complete a self-evaluation of your performance in the interview

Write a thank you letter. (Only 20% do this!)  Make it personal  Include relevant information  Keep concise  Use it to “fix” any interview mistakes  Send within 24 hours of interview Use the sample provided below as a guide: ThankYou.EmploymentLetter.docx

 Provide adequate notice- at least two weeks  Keep it to yourself- don’t share with co- workers and friends until supervisor has first been told  Tie up loose ends- finish up projects you have started and provide guideline for person taking your place as to where to “Pick-Up”  Be gracious/ no negativity in resignation  Write letter of resignation