Chris Batt OBE CEO MLA

Beyond Web 2.0: Paradoxes and Challenges Some reflections on the future of museums, libraries and archives in a networked age

The People’s Network £20m: ICT training for library workers £100m: ICT learning centres in all public libraries £50m Digital content creation

Learning centre statistics Led the broadband revolution Attracting new visitors to libraries 32,000 terminals installed

Online Library Reference Online Reference Online Greater access to library resources 24/7 Greater access to library resources 24/7

“Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of the Mind…” John Perry Barlow Electronic Frontier Foundation, 1996

“Close inspection of online discussions groups reveals a confused picture of soliloquies and monologues, mistaken target audiences and ‘imagined communities’ that bear little relation to reality” “ “Close inspection of online discussions groups reveals a confused picture of soliloquies and monologues, mistaken target audiences and ‘imagined communities’ that bear little relation to reality” Economic and Social Research Council, 2007

“Web 2.0, roughly 2002 through today presumes the majority of users will have broadband with unlimited always- on access. Its fundamental presumption is one of endless information abundance! “Web 2.0, roughly 2002 through today presumes the majority of users will have broadband with unlimited always- on access. Its fundamental presumption is one of endless information abundance! Michael Jensen New Metrics of Scholarly Authority 2007

“A land of informed bewilderment” “A land of informed bewilderment” Manuel Castells

Web 2.0 – Shorthand for an Interesting Trend The end user changes from passive recipient in Web 1.0 to contributor and creator The end user changes from passive recipient in Web 1.0 to contributor and creator Active engagement of the end user Active engagement of the end user –Face Book –Bebo –Second Life –Flikr –Blogs, mashups, rip, mix, burn and share Individual actions can change Cyberspace and that can change the world Individual actions can change Cyberspace and that can change the world

Caution is needed More coffee house society than nuclear reactor of new knowledge More coffee house society than nuclear reactor of new knowledge Changing behaviours and expectations rather than increasing understanding Changing behaviours and expectations rather than increasing understanding The Web is not an integrated, cohesive entity The Web is not an integrated, cohesive entity A place of paradox, of many purposes A place of paradox, of many purposes

DIGITAL FUTURES

Weird converter

Once created it is all totally invisible to the user! What have we learned?

The official view

The view for 99% of Web users

THE GOOGLE PARADOX Chris Batt

7.9m hits Antique watches

Must we be Passive Observers? Web 3.0 – Authority Web (Jensen) Web 3.0 – Authority Web (Jensen) Web 3D – Second Life, etc Web 3D – Second Life, etc What of Web 4.0, 5.0, 6.0… What of Web 4.0, 5.0, 6.0…

The public sector through institutions such as museums, libraries and archives can influence the future value and direction of the Web The Batt Challenges 1

Action must follow purpose The Batt Challenges 2

Mass digitisation and its impact on cultural heritage, education and research communities JISC International Symposium of Digitisation, Cardiff, 2007

“How do we make a lot of stuff useful to a lot of people?” Why bother anyway? Useful is a bit more tricky A lot of people is possible A lot of stuff is easy

A Universal Right to Knowledge “Finding a unifying solution will be the defining feature of the mature Knowledge Society”

Knowledge Institutions are… Our global and cultural memories The raw material of the future

Explore the world’s knowledge

Knowledge is the enemy of disease

In the Knowledge Society, knowledge supports… Information diversity Creativity and innovation Global economic advantage Social development Learning Cultural identity For everyone

In the Knowledge Society Competency and skills-based learning replaces knowledge-based education Understanding builds empowerment and cohesion Knowledge and ideas are the raw material of our futures Learning must be for life

How do we empower every person to want to learn and discover more about the world, every day?

Technology must be invisible The Batt Challenges 3

The European Digital Library

Adie Librarian Location: Surrey, England Question: Roman remains Status: Digital immigrant Dan Smart kid Location: York, England Question: Castles for school project Status: Digital native Cultural Cybernauts

Roman Remains = 1,200,000 Hits What was required? - Simple introduction to archaeology - Engaging material - sound and images - How to find out more - Where to see something 1/10

Castles = 2,100,000 Hits What was required? - Cool stuff for homework - Castles to visit locally - Safe experts to talk to 1/10

Presentation/Personalise Aggregate/discover Digitise/describe Disclose Towards Web 4.0

Personalise access Connect it together Digital content

MYBERSPACE MuseumsLibrariesArchives Collections The things that meet my need What do I want? Connect it together Digital content Knowledge Web Click here

NAME:Adie SEARCH:Roman remains RESULT HITS:7 hits Hi Adie: I’ve ‘dug up’ some basic stuff on Roman remains and registered you for seven days on the new archaeologists discussion list so you can get see what everyone is talking about. If you want the local archaeology group and the Roman Society to know about your interest, just click the links below: o Institute of Archaeology introductory lecture on Roman remains in Britain (streamed audio [free]) o Digging up Roman remains in England - Time Team programme from C4 (streamed video [single viewing £1.00]) o Books on Roman history in Britain in your local library o Collections of Roman remains within 45 minutes travel time of home (travel details included) o Links to organisations that other people like you found useful o People in the area you might like to chat to o Click here to let other organisations hear about your interest Score: 10/10 Existing interests Home address Learning styles

I belong to Dan age 9 Remember: - History project - Dinner money for Monday - Sophie’s birthday Friends: - you have 7 messages - Christopher is online - Sophie is nearby Daniel, here are some links to background on castles: Castles €8 to download from Amazon now Castles of England free from the Heritage Portal There are 6 resources in Curriculum Online suitable for your class project... Handset image © Sony Ericsson You are not far from... Castle Campbell Time Team were there last year, and you can see the broadcast here. You can book a ticket, and send directions to the car. Castle Campbell image © SCRAN

Technology must be invisible The street will find its own uses for things The Batt Challenges 4

Internal External Collections Connections Customers Museums, Libraries and Archives – the Value Chain.

Cultural Heritage Education Research Communities of Parents and Carers Content Value Chain

` Cultural Heritage Education Research Communities of Users Cultural Heritage EducationResearch Communities of Carers and Owners Content Value Chain

User learning journeys call for… The web as a route to learning and understanding not a marketing tool Massification of relevant content objects, not multiplication of institutions

“All is as bad as nothing” “All is as bad as nothing” Archivist (name withheld)

The public realm is vital Technology must be invisible The street will find its own uses for things The Batt Challenges 5

Public funds Services Outcomes Trust Public Value Architecture Black Box Mark H Moore, Creating Public Value

Murdoch and Russians in talks to buy Google

Compared with fighting a war, the costs of mass digitisation are minute and the benefits infinite METROnet

A failure of Advocacy and Imagination Product – build things Passion Shared narrative Confidence

The Batt Challenges 6 The building blocks exist

The rapid growth and development of electronic content offers enormous and ever-growing possibilities for all citizens in the UK. But for this country to realize the full potential of the Web, and for each citizen to realize their own potential - in the workplace, in their places of learning, and in the home - the full range of online content needs to be made available to all, quickly, easily and in a form appropriate to individuals' needs. Strategic Content Alliance Enormous and ever growing possibilities for all citizens to realise their own potential full range of online content Made available quickly and easily and in a form appropriate to individuals’ needs

JISC British Library BECTa BBC MLA e-Science Core Programme National Health Service Audience analysis Policies and procedures What exists already? Standards Value of convergence Business models/pilots Advocacy

Other players European Commission European Commission Collections Council Australia Collections Council Australia New Zealand National Digital Strategy New Zealand National Digital Strategy Digital Cultural Content Forum Digital Cultural Content Forum

Beyond Web 2.0: Paradoxes and Challenges Some reflections on the future of museums, libraries and archives in a networked age QUESTION TIME What do you think?