2011 Business Choice Option E – Customer Rewards Dealer Training GM Business Choice Program Headquarters

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Option E – Customer Rewards $500 Customer Rewards Customer Rewards provides a unique $500 account that can be used only at the selling dealership when customers purchase or lease an eligible Chevrolet or GMC vehicle –Drives small business customers back to the selling dealership –Designed to increase customer retention and loyalty –Customer receives rewards card with selling dealership name and phone number on the front of the card

Option E – Customer Rewards $500 Customer Rewards Customer Rewards card can be used on –Service –Parts –ƒLabor –GM Accessories Customers can redeem rewards at time of vehicle deliver or in the future on: –Maintenance –Repairs –Tire Alignments and Rotation –Oil Change –GM Accessories

When a Customer Selects Option E – Customer Rewards Activation is Simple Log onto Business Choice Claim Website Enter an Option E Claim  Same claim process as all other options When entering Option E claim, this activates the $500 on the Customers reward card account Clicking on submit will generate a certificate validating that the account has been activated Provide your customer with the certificate

Certificate and Customer Reward Cards Certificate will be produced at time of activation for Retail and Business Central Dealers –Retail Dealers: Certificate should be provided to customer at time of vehicle delivery A personalized Customer Reward Cards will be printed on demand and sent to your customers 7 after claim is approved –Business Central Dealers: Will receive personalized Customer Reward Cards and brochure to provide to the customer at time of delivery Refer to next slide to assign account number from cards in inventory Certificate can also be provided to customer at time of vehicle delivery

Assigning Customer Rewards Account Number To assign a Customer Rewards Account number during activation in the Option E claim process, check whether you have a card to hand to the customer: –If you select YES: Assign a card number from the inventory of Customer Reward Cards/Brochures that are in your dealerships inventory. This is the number that will appear on the customer certificate. –If you select NO: An account number will automatically appear and generate on your certificate.

 Everyone at the dealership needs to know about Option E – $500 Customer Rewards Sales Department Service Department Parts Department Cashier  Anyone at the dealership can help a customer redeem their rewards  Follow the 5 easy steps located on the next 5 slides Important Information!

Step One – Go to Redemption Website for Dealers dealer.gmbusinesschoicecustomerrewards.com

Step Two – Sign Into Website ENTER USERNAME AND PASSWORD  USERNAME: Enter the first 6 characters of the customers account number located at the bottom of the Customer Rewards card or certificate This 6 character username is unique to your dealership and will be the same 6 digits for all customer reward redemptions  PASSWORD: Enter your 6 digit BAC

Step Three – Access Customer Information ENTER CARD NUMBER  The card number is the customers account number located at the bottom of the customers reward card or on certificate This 16 character customer account number is unique to each customer  Need to find a customers account number? Click the search button on upper right side of the screen Enter the customers first/last name or company name

Step Four – Enter Transaction ENTER TRANSACTION  Redemption Amount  Repair Order (R.O.) Number or Reference Number  VIN (optional)  Description All fields are mandatory with the exception of VIN The description contains 30 characters and will appear on your BARS non-vehicle billing statement for your reference This will be helpful in reconciling your open account

Step Five – Print Receipt SAVE AND PRINT RECEIPT  The “Save/Print” button allows you to save your changes and print receipt for your customer IF YOU HAVE QUESTIONS OR NEED HELP Call GM Business Choice Program Headquarters: Hours are Monday – Friday 8:00 am – 8:00 pm ET

Frequently Asked Questions QHow do I activate a Customer Rewards Card? AActivate Customer Rewards Card by filing a GM Business Choice claim on the claim website located on GlobalConnect, similar to the process currently being used to file claims for options A, B, C and D. QIf the customer already has a customer rewards card, is purchasing a new eligible vehicle and selects option E - can they have the $500 applied to their existing account? AYes, you can enter the existing account number during activation, if the customer wants Option E - $500 applied to their current account. QIf the customer already has a customer rewards account, is purchasing a new eligible vehicle and selects option E – can they receive a new account in addition to the account they already have? AYes, you can issue a new account number during the activation process and the $500 will be applied to the new account.

Frequently Asked Questions QCan the $500 be applied toward a new vehicle purchase? ANo, the $500 is only good on parts, service, labor and GM Accessories. QWhat happens if a customer does not take delivery of the vehicle after customer rewards is activated? ADealers are required to cancel claim in the GM Business Choice claim site. QWho should I contact with questions on eligibility? AGM Business Choice Program Headquarters at QDoes the Customer Rewards card expire? AYes, two years after the date of vehicle delivery date. The remaining balance will be sent in a check to the customer.

Frequently Asked Questions QOnce the card is activated, who is eligible to use the card? AThe card can only be used by the person who purchased the vehicle. QDo customers still need to qualify for GM Business Choice to be eligible for Option E – Customer Rewards? AYes, customers must still meet all of the GM Business Choice eligibility requirements and provide the necessary proof of business ownership documentation. QDoes the customer rewards $500 have to be used on the vehicle purchased? ANo, the rewards amount can be used on any vehicle, once the awards are issued to an eligible GM Business Choice customer. QCan the customer rewards card be used at time of vehicle delivery? AYes, the customer rewards card can be used at time of vehicle delivery or on future dealership visits for service, parts, labor or GM Accessories

How Customer Rewards Works – Customer Consumer Website: Customers: –Login to account using their unique account number –Account number is located on the bottom of the customer rewards card –Check current balance –Review transaction history –Update personal information

2011 Business Choice Eligibility Business Owner Eligibility and Business Documentation are still a requirement for Option E – Customer Rewards It’s as easy as 1, 2, 3... A yes answer to ALL three simple questions below can help verify customer eligibility for GM Business Choice: 1) Is the customer a business owner? 2) Will the vehicle be used in the day-to-day operation of the business? 3) Can the customer provide one of the following eligible business documents?

2011 Business Eligibility Documentation GM FLEET ACCOUNT NUMBER (FAN) DBA (DOING BUSINESS AS) SALES TAX LICENSE STATE BUSINESS LICENSE OR STATE/FEDERAL BUSINESS TAX ID CERTIFICATE STATE OCCUPATIONAL LICENSE FOR TRADE (FOR EXAMPLE: PLUMBERS, ELECTRICIANS, CONTRACTORS, ETC.) MUNICIPALITIES (IN LIEU OF BID ASSISTANCE, VEHICLE MUST BE IN THE NAME OF THE MUNICIPALITY) MUNICIPAL BUSINESS LICENSE PRIOR-YEAR SCHEDULE C (FORM 1040) OR SCHEDULE F (FORM FARMERS ONLY) CROP OR LIVESTOCK INSURANCE FEDERAL LAND USE RESTRICTION AND/OR LAND GRANT SUBSIDIARY DOCUMENTATION LOWE'S HOME IMPROVEMENT AUTHORIZED INSTALLER VENDOR NUMBER STATE REAL ESTATE LICENSE COMMERCIAL GENERAL LIABILITY INSURANCE POLICY/PUBLIC LIABILITY INSURANCE POLICY AND/OR WORKMEN'S COMPENSATION INSURANCE POLICY STATE OR FEDERAL AUTHORIZED BUSINESS WEBSITE (MUST HAVE.GOV WEBSITE ADDRESS) POCKET LIST OF RAILROAD OFFICIALS GUIDE(ONLY ELIGIBLE WHEN RAILROAD OPERATORS INCENTIVE IS NOT USED)

Eligible Chevrolet Vehicles * Requires Snow Plow Prep Package (VYU) and new Snow Plow Upfit. ** Requires Box Delete (ZW9). Due to Front Gross Axle weight rating restrictions, 2010MY full-size extended and crew cab pickups equipped with the DURAMAX Diesel (LMM) are not available with VYU and therefore, not eligible for $1,000 upfit cash.

Eligible GMC Vehicles * Requires Snow Plow Prep Package (VYU) and new Snow Plow Upfit. ** Requires Box Delete (ZW9). Due to Front Gross Axle weight rating restrictions, 2010MY full-size extended and crew cab pickups equipped with the DURAMAX Diesel (LMM) are not available with VYU and therefore, not eligible for $1,000 upfit cash.

Business Choice Dealer Support Program Headquarters: Vehicle Incentive Management (VIMS) located in GlobalConnect VIN Incentive Look-Up or Incentive Search Option A Upfit Equipment Packages11-36A Option B Upfit Cash 11-36B Option C Lowe’s Gift Card 11-36C Option D GM Business Card11-36D Option E Customer Rewards 11-36E Business Choice divisional specific brochures Dealer Sell Sheets What’s New Brochure Program Hero Card VCT and WebEx Training

Business Choice Incentive Codes Option Option Type2011 Incentive Codes A Adrian Steel Upfit Equipment PackagesHUF A Chevrolet and GMC Accessories Upfit Equipment PackagesHBE B Upfit CashHCC C Lowe's Gift Card ($500)HCF D GM Business Card ($500)HCH E Customer Rewards ($500)HAD