International business school « Study for success »

Who are we? Students of Ipag Nice In second year Anne Laure, Oriane and Laura

Where do we come from? In south of France inhabitants

Some pictures of Nice...

Where is Ipag Nice?

IPAG in brief An international business school since 1965 Two locations : Paris and Nice A programme accredited by the French ministry of Education More than 80 partner institutions in 26 countries students in Nice and Paris

IPAG in brief 200 foreign students 260 lecturers / visiting lecturers 200 tutors

IPAG’s Aims Prepare students for an international career equivalent to 5 year diploma and reconized by the European Union. IPAG students have the opportunity to study abroad on its various Exchange Programmes IPAG has over 80 university partners in 26 different countries

Studying at IPAG Academic Programmes International exchanges and partnerships The International Business & Management Programme in English Masters programmes in Business

5 Years at IPAG 1 st stage : GENERAL MANAGEMENT COURSE (during 3 years) Marketing, finance, management, law, business games, sales internship, human ressources, statistics, culture, consultancy mission internship, business policy, commerce and logistics, international internship 2 nd stage: SPECIALISATION/ MASTER 2 DOUBLE DEGREE (last 2 years)

80 partner institutions in 26 countries

Life at IPAG Nice BDE (Student Union): To organize parties and week-end to help you to integrate. BDS : team sports (football, handball, volleyball…) Kheops : To help our International Students to settle in Nice, extreme sports Musipag : To animate parties playing instruments, to organize concerts.

The different jobs after IPAG

Our region and the E- marketing

Agenda 1.About Sophia Antipolis, an high-tech city 2.About VISIPLUS 3.The company process 4.Example

About Sophia Antipolis A scientific park In liaison with the Alpes Maritimes department More than 1260 corporate names Around jobs Between July 2001 to January 2003 : 1326 jobs created and 30 new companies

Information technology, electronics, networks and communication The information technology-electronics- telecommunications cluster represents 25 % of companies of the site and 50% of the jobs Renowned french and foreign companies Air France, Amadeus,Bouygues Telecom, Siemens... The core of the Club Telecom Valley

About VISIPLUS A full-service webmarketing agency specializing in the development of web visibility Mission: to provide small and medium sized companies with internet marketing services To help clients to gain significant visibility via the internet network.

About online marketing plans To do business on the web, a company has to develop an internet marketing plan With e-marketing, “if you fail to plan, you plan to fail” Without a global understanding of your company, impossible to conceive an effective web strategy Importance of a one to one marketing approach before implementing any web visibility tools.

Elements of an Internet marketing plan may include Situation analysis Identification of the main problem Online environment analysis Online SWOT Objectives Strategy Online marketing mix Budgeting Tracking

About the company process concerning a good website position Every steps necessary to succeed - audit and preparation stage - optimization stage - submission stage - follow up and maintenance stage

Example : ing One of the solutions to increase the number of web visitors Key figures Features Process

Thank you for your attention …

And Happy Birthday Oriane !!