Smith Barney Third Annual Small/Mid Cap Conference 1 November 2010

2 Our Values

3  Efficient development of international partnerships, focused primarily in Retail and secondarily in non Retail channels. Our Strategy  Each subsidiary is managed separately by dedicated management. However all subsidiaries take advantage of the group synergies which are coordinated by the corporate center.

4 Currently Operating in Greece, Cyprus, Bulgaria and Romania

5 Operating in a Challenging Economic Environment Appliances and Furniture SalesAll Retail Sales (excl. fuel) Retail Sales in Greece (yoy %) Source: Hellenic Statistical Authority

6 Consumer confidence in Greece at a historic low Consumer Confidence Index - Greece Source: Nielsen Consumer Confidence Survey 2010

7 September 2010 Strikes - IKEA Supply Chain IKEA Supply Chain highly dependent on trucks: 165 Containers at Piraeus Port, 53 train wagons and 128 IKEA trucks at country borders.

8 Group Legal Structure FOURLIS HOLDINGS S.A. 100% Fourlis Trade Α.Ε.Β.Ε. Prime Telecom Α.Ε. Housemarket Α.Ε. (IKEA) 99%100% Service One Α.Ε. 83% Trade Logistics Α.Ε.Β.Ε. 100% Housemarket (Bulgaria) EAD (IKEA) 100% Η.Μ. Housemarket (Cyprus) Ltd (IKEA) 100% Intersport Athletics Α.Ε. 100% Intersport Athletics (Cyprus) Ltd Genco Bulgaria Ltd Genco Trade s.r.l. 100%

9 Executive Summary 9MFY10 Sales (Continuing Operations) at € 407,8 mio vs 419,7 mio in 9MFY09. - Total Sales, including H1 discontinued Samsung activities, at € 463,3 mio. NP at € 12,3 mio vs. € 23,1 mio 9MFY09. - After the extraordinary tax payment of € 5,5 mio related to 2009 profits, NP for the period is € 6,8 mio. EBITDA at € 30,6 mio vs. € 47,6 mio in 9MFY09. PBT at € 16,2 mio vs. € 32,7 mio 9MFY09.

10 Electronics 39,0 % 48,3 % 12,7 % 9MFY10 Sales and Profit Breakdown Electronics 11,1% 79,5% 9,4% SALES € 463,3 mio EBITDA

11 Consolidated P&L Q3 9M Group Consolidated Key Financial Figures (in €mm) CY 10PY 09Index 146,5196,0 75 Revenue512, ,4 60,5 82 Gross Profit 143,8159,5 90 EBITDA 6,2 13,1 47 PBT 16,232,7 50 4,7 9,7 49NP 6,8 23, ,117, ,319, ,048,6 68Adjusted EBITDA 30,6 47,6 64 CY10PY09Index Adjusted Net Profit figures in 2010 are net of € 5,5 mio extraordinary tax under L.3845/2010. Adjusted EBITDA are net of IKEA store preopening expenses € 2,4 mio vs € 3,4 mio in the same period last year as well as € 1,7 mio capital gains from the sale of a real estate asset. 463,3 NP excl. extra tax L.3845/ ,3 23,1 53

12 PBT Cause of Change and NP Evolution (€MM) Tax non- recurring (5.5) (15.7) (1.0) Net Financial Expenses DepreciationEBITDA recurring PBT PY PBT CY (1.4) EBITDA non- recurring 6.8 NP CY (3.9) Tax recurring

13 Net Debt by Sector - € MM Dec. 31 st, 2009Sep. 30 th, 2010 Total 92,1 101,1 5,2 22,1 (18,2) 26,0 (21,5) (13,4) Δ 9,0 16,8 44,2 8,2 57,7 135,8 78,1

Net Debt Evolution (€MM) 2010

15 Net Debt Cause of Change (€MM) (57.7) Net Debt PY PBTNon Cash Charges (15.2) (5.4) (135.8) Capex Spending Income Taxes Interest Net Debt CY (17.0) Working Capital (58.8) Dividends (13.1) (0.6) Stock Buy-back

16 IKEA in the world (facts & figures)  IKEA is the world leader in home furnishings and accessories  Founded in Sweden in 1943  IKEA numbers 301 stores in 37 countries  IKEA retail square meters now exceed 7,800,000 worldwide  660 million visitors all over the world in fiscal year 2009  Turnover for fiscal year 2009 (Sept. 08 through Aug. 09) EUR 22.7 bio  In 2009, the IKEA catalogue was produced in 199 million copies  3.5 store visits a year are made by the average IKEA customers  42 is the average age of IKEA visitors  60% of visitors to IKEA are women

17 The IKEA Franchise IKEA Franchisees should: have thorough retail experience combined with extensive local market knowledge. be able to clearly demonstrate outstanding understanding of and strong commitment to the IKEA Concept, have the financial strength and potential as well the ability to locate and develop proper real estate sites Inter IKEA Systems B.V. continuously provides IKEA Franchisees with the support they need to operate the IKEA Concept. Opening an IKEA operation requires considerable investment, which are entirely incurred by the IKEA Franchisee.

18 IKEA Financial Performance Q3Q3 CY 10PY 09Index 84,9 90,9 93 Revenue 223,9230, ,537,6 92 Gross Profit 91,3 95, ,6%41,4%Margin40,8%41,6% IKEA Key Financial Figures (in €mm) 9,6 12,5 77 EBITDA 24,835, % 13,7% Margin11,1%11,1%15,4%15,4% 10,814,6 74Adjusted EBITDA27,337, ,7% 16,1% Margin12,2%12,2%16,1%16,1% 6,3 9,7 65 PBT15,826,5 60 7,5% 10,7%Margin 7,1% 11,5% Adjusted 9M figures are net of preopening expenses € 2.4 mio vs € 3.4 mio in 9MFY09 as well as € 1.7 mio capital gain from the sale of a real estate asset. 9M CY10PY09Index

19 Countries we Operate Future Openings Existing Stores

20 IKEA stores today Thessaloniki AES (Athens I) Cyprus ACS (Athens II) Larissa Total space in m 2 22,00025,00020,50025,00020,000 Opening Date October 2001 April 2004 September 2007 March 2008 October 2009 Nr of products7,300 Restaurant capacity Check outs Employees IKEA Stores – 9M Total Visits (000s)

21 IKEA Stores IKEA store in Cyprus opened in September nd IKEA store in Athens opened in March 2008 Fully Automated IKEA Logistics center operates since April 2008 New IKEA store in Larissa opened in October 2009

22 IKEA Expansion Plan  Athens 3 stores  Thessaloniki 1 store  Countryside 3-4 stores Greece  Nicosia 1 store Cyprus  Sofia 1 store Bulgaria  Countryside 1-2 stores Ioannina store Sofia store due to open end 2011

23 International  The world’s largest retail sporting goods chain  More than stores in 35 countries.  More than square meters sales surface.  More than 45 million customers are served per year.  Group’s total annual retail sales is more than 8.5 billion.

24 16 Stores 4 Stores 32 Stores 2 Stores

25 No of Customers (000s) 9MFY09 Stores today  Intersport Athletics S.A. has the franchise for Intersport stores in Greece, Cyprus, Romania and Bulgaria.  The agreement is based on a management fee on net sales and the distribution of own label products of Intersport International. No. of Stores +.6,9% 9MFY to date

26 Financial Performance INTERSPORT Key Financial Figures (in €mm) Q3 CY 10PY 09Index 21,020,1 104 Revenue 58,857,8102 9,0 9,4 95Gross Profit28,228, ,9% 46,9%Margin 48,0% 49,0% 0,80,8 1,91,9 39 EBITDA2,92,9 5,75,7 51 3,6% 9,7%Margin 5,0% 9,9% -0,31,11,1 n/a PBT -0,3 3,3 n/a -1,5% 5,4%Margin -0,5% 5,6% 9M CY 10PY 09Index

27 Stores N.Erithrea Store - Athens N. Ionia Store - Athens Romania -Town centre Limassol - Cyprus “The Mall” Athens Store

28 Expansion Plan 73 Stores Network  40 stores Greece  3 stores Cyprus  7 stores Bulgaria  23 stores now 32 stores now 2 store now 4 stores Romania now 16 stores

29 Electricals and Electronics Wholesale  The exclusive distributor of Samsung, GE, Korting and Liebherr Consumer Electronics and Home Appliances.  The exclusive distributor of Samsung Information Technology equipment a and photocopiers.  The largest Service Unit for Consumer Electronics and Home Appliances in Greece. Fourlis Group and Samsung Electronics have mutually agreed to discontinue their partnership at the end of Especially for Romania and the Mobile Phones in Greece, the partnership was discontinued on 1/7/2010.

30 Electricals & Electronics Financial Performance Q3Q3 CY 10PY 09IndexCY 10PY 09Index 40,7 85,0 48 Revenue 180,7224,4 81 6,013,413,4 45 Gross Profit 24,435, ,7% 15,8% 15,8%Margin13,5%13,5%15,9%15,9% Electronics Key Financial Figures (in €mm) 0,90,9 3,13,1 28EBITDA 3,5 6,652 2,2% 3,7% Margin 1,9%1,9%2,9%2,9% 0,2 2,3 9 PBT1,01,0 2,052 0,5% 2,7%Margin 0,6% 0,9% 9M