1 COMPANY CONFIDENTIAL 2011 Global Warehouse Campaign April 2011

2 COMPANY CONFIDENTIAL Global Warehouse Campaign Mission Statement: Intermec has a deep and intimate knowledge of the key processes and workflows in the Warehouse/Distribution Center (DC) environments. We leverage this understanding of our customers to develop rugged mobile business solutions to make Warehouse/ Distribution Center operations more productive, accurate, efficient and profitable. Intermec’s world-class hardware, software and services solutions are specially designed with the needs of the users and their workflow environment: rugged, mobile, and high-performance.

3 COMPANY CONFIDENTIAL Sales Tools Industry Marketing Deployment Environment materials Warehouse DE ppt Warehouse DE ppt presentation guide Warehouse DE Guide Quick Comparison Guides Industrial Printers Mobile Printers FAQs Vocollect Smart Printing Barcode Test Card

4 COMPANY CONFIDENTIAL Intermec Warehouse-Specific Assets Videos Warehouse campaign overview Label Speed Bake Off Print Speed Advantage Printer Mobility Rugged Mobile Computers 70 Series Wireless Warehouse Printing Application Briefs Mobile Labeling in the Warehouse

5 COMPANY CONFIDENTIAL Case Studies Missions Foods Odom Video Written Bass Pro Shops Whitepapers Things to Consider for Migrating Top 10 Supply Chain Technology Trends Time is Money-How to Save both with Mobile Printing Time is Money-Mobile Printing in the Warehouse Intermec Warehouse-Specific Assets

6 COMPANY CONFIDENTIAL Campaign Assets s Template skins (A/B Versions) Copy Generic Wave A Wave B Ads Print (full and ½) Web skyscraper landscape square Telemarketing script For Prospects For Customers Event Collateral Solution brief Posters/Banners Campaign Messaging Short Description Medium Description Long Description Signature Social content (for Twitter, Facebook, LinkedIN) RealTime

7 COMPANY CONFIDENTIAL Intermec End User Demand Generation Home page presence & landing page waves Targeted Print Ads / Banner Ads Paid Search Telemarketing Social media pilots – Tweets, Retweets Events?

8 COMPANY CONFIDENTIAL Warehouse Campaign Global Launch Timeline Communication/ Training of Partners Home Page Banner on Intermec.com Leads to Partners Telemarketing/ nurture Lead Qualification May 1 (or earlier) May 2 and ongoing Week of May 1 INsider and Partner Concierge live

9 COMPANY CONFIDENTIAL Where to find tools? Intermec Partner Concierge INsider CBM