Winter Chocolate By Luisa and Andrena. Mission Statement To captivate the winter spirit of our consumers through a steamy cup of gourmet winter chocolate.

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Presentation transcript:

Winter Chocolate By Luisa and Andrena

Mission Statement To captivate the winter spirit of our consumers through a steamy cup of gourmet winter chocolate on a chilly day.

Slogan Lots of flavors, lots of love

Products and Supplier We are planning to order all our products from the supplier Sugar Supplier = Corn Syrup Solids Supplier = Soybean Oil= Powder Milk= Cocoa Powder = Cellulose Gum= Salt= DIPOTASSIUM PHOSPHATE= gs/ /Dipotassium_Phosphate_K2HPO4_anhydrate_DKP_ADKP.html?s=phttp:// gs/ /Dipotassium_Phosphate_K2HPO4_anhydrate_DKP_ADKP.html?s=p Silicon Dioxide= MONO- AND DIGLYCERIDES= gs/ /Citric_Acid_Esters_of_Mono_and.htmlhttp:// gs/ /Citric_Acid_Esters_of_Mono_and.html Guar Gum= SODIUM ALUMINUM SILICATE= gs/ /Sodium_aluminium_silicate.html

Artificial Flavours Mango= Coconut= Orange= Strawberry= Banana= Lychee= Peppermint= Cinnamon= Hazelnut = Toffee = Caramel= Vanilla = Mocha = Dark chocolate = Chocolate = Coffee= tp/ /NATURAL_FLAVOR_AGGLOMERATED_COFFEE_POWDER.htmlhttp:// tp/ /NATURAL_FLAVOR_AGGLOMERATED_COFFEE_POWDER.html Cookies and Cream= Peanut Butter= Lemon= Custard= Tiramisu= Pumpkin=

Growth Move into warehouse - To sell our products to grocery stores: such as Safeway, Save on Foods and Thrifty’s. Sell in coffee shops such as: -Starbucks, Tim Hortons Start selling flavoured tea and coffee Summer drinks: similar to milk 2 go

Warehouse Rentals Located in down town vancouver 1, monthly

Finances Total of goods = $6050 before packaging $12500 after packaging Selling = $4.99 in stores with 2500% profit Costs approx. 20 cents to make with the packaging Approx. 10 cents without packaging

Advertising Where? Facebook Google Why? Because both are popular online resources Used to reach our target audience. How Much? Budget = $85 for advertising on Facebook $0.50 per click on Google

Shipping One container of hot chocolate Costs= Canada $5.50 Costs=USA $7.50 We charge = $7.50- Canada We charge= $9.00- USA We use Canada Post

Customer Payment Paypal website Payments Pro Monthly fees of $35 Fee for each hot chocolate : $.49

Customer Service us Look at our FAQS and answers Find on website

Monthly Costs Website fees= $3.99 per month -$47.88 per year Equipment =$1000 Supplies= $12500 Advertising $85 Warehouse rentals $1,396 Shipping $7.50 Canada/$10.50 USA

Competition Cadburys Nesquik Carnation Hot Chocolate Own brand ex. Great value at Walmart

Potential Problems and Solutions Invest to much money in advertising get a loan Not enough sales give out discounts, advertise more Product could be over priced have sales, clearance on unwanted flavours Customers may not be satisfied leave comments on how to improve

Conclusion We are Winter Chocolate Wanting to make people smile on a cold winter day With a cup of gourmet flavored hot chocolate. If we sell 1000 wee will make $479,000 profit.