Table of Contents I.Organizational Overview/ VisionPage 1 II.Corporate Mission StatementPage 3 III.One to Ten year planPage 4 IV.Employment policiesPage 6 V.Management StylePage 18 VI.Communication Style Page 19 VII.Detailed organizational StructurePage 20 VIII.Products and/or services Page 23 IX.Culture of the organizationPage 26 X.Staff & Volunteer BenefitsPage 31 XI.Budget Page 36 XII.AestheticsPage 39 XIII.MarketingPage 42

I.Organizational Overview/ Vision "COCA COLA VISION To achieve sustainable growth, we have established a vision with clear goals. Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs. Partners: Nurturing a winning network of partners and building mutual loyalty. Planet: Being a responsible global citizen that makes a difference.

II.Corporate Mission Statement What Is A Mission Statement? A mission statement is a written, easy-to-remember sentence, or paragraph illustrating a business' purpose. It has one common function: to guide you and your employees in making critical decisions that effect the direction of your company. A mission statement identifies your company to its customers, vendors, the media and others that will be using or requiring its services or products. It is about providing solutions and adding value to your customers and market.

How-To Create a Mission Statement 1. Pick One Central Theme. The theme should be easy to understand, non-controversial, and translate into behavior that can gain support. 2. Communicate With Action. Demonstrate your commitment and follow through with conviction. 3. Focus On A Few Key Attributes Of Your Service Or Product. 4. Don't Rush The Process.

Key Points to Include: Statement of Purpose. What inspirational purpose appeals to higher values in both your employees and customers? Statement of Strategy. What is your business strategy, and how does it appeal to your employees and customers? Statement of Value. Identify values that form a link to the organization's strategy that employees can be proud of. Statement of Behavioral Standards. How does employee behavior relate to customer perception and value? Statement of Character. What is the organizational culture?

Examples:  Disney – "To make people happy“  Boeing – "To push the leading edge of aviation, taking huge challenges doing what others cannot do"  3M – "To solve unsolved problems innovatively"

III.One to Ten year plan Organizational Goals Where do you see your company at the end of the year? Where do you see your company in five years? Your goal should be a short bulleted list that identifies the short and long term aspirations of your organization.

IV.Employment policies Maternity/paternity/adoption x Working time and time off x Equality and diversity x Health and safety x Pay x Bullying and harassment x Rewards, benefits and expenses x Discipline/dismissal and grievance x Measures to improve performance or manage change x Use of company facilities, eg , internet and phone use x Training and development x Working for another employer x Patents and copyrights x Confidential information x Whistleblowing/protected disclosures x Smoking, drugs and alcohol x

Slide 9 V.Management Styles Autocratic: Leader makes all decisions unilaterally. Directive Democrat: Makes participative decisions ; closely supervises subordinates. Directive Autocrat: Makes decisions unilaterally; closely supervises subordinates.

Slide 10 Permissive: Leader permits subordinates to take part in decision making and also gives them a considerable degree of autonomy in completing routine work activities. Permissive Democrat: Makes decisions participatively; gives subordinates latitude in carrying out their work. Permissive Autocrat: Makes decisions unilaterally; gives subordinates latitude in carrying out their work.

VI.Communication Style Upward Communication Downward Communication Horizontal Communication

VII.Detailed organizational Structure PresidentCFOAssistant VPAssistant

VIII.Products and/or services # 3.0 Services * Competitive Comparison * Sales Literature * Technology * Future Services

Slide 14 IX.Organizational Culture Dimensions of Organizational Culture – Sociability – Power Distribution and Job Autonomy – Degree of Structure – Achievement Rewards – Opportunities for Growth – Tolerance for Risk and Change – Conflict Tolerance – Emotional Support

X.Staff & Volunteer Benefits Medical Plans Dental Vision Etc.

XI.Budget (bplans.com) Operating Expenses Year 1 Year 2 Year 3 Sales $1,644,606 $4,644,600 $9,000,000 Direct Cost of Sales $575,611 $1,627,610 $3,150,000 Production Payroll $468,406 $1,044,582 $2,040,000 Total Cost of Sales $1,044,017 $2,672,192 $5,190,000 Sales and Marketing Expenses Advertising/Promotion $32,892 $92,892 $180,000 Production Expense $5,427 $15,327 $29,700 Total Sales and Marketing Expenses $38,319 $108,219 $209,700 General and Administrative Expenses General and Administrative Payroll $152,675 $193,000 $304,000 Utilities $40,002 $120,000 $240,000 Insurance $4,002 $12,000 $24,000 Rent $0 $0 $0 Total General and Administrative Expenses $488,331 $1,072,579 $2,023,312 Other Expenses: Total Operating Expenses $526,651 $1,180,798 $2,233,012 Net Profit $56,212 $593,708 $1,176,170

XII.Aesthetics Floor Plan Use this floor plan along with the photographs spread throughout the site, in particular those at Features, to develop a feel for the place. Floor plan of Christian's of Bucks Point

XIII.Marketing # 4.0 Market Analysis Summary * Target Market Segment Strategy o Market Needs o Market Survey * Service Business Analysis o Competition and Buying Patterns o Industry Marketing Overview: 1999 o Restaurant Industry Long-Term Future o Meeting Tomorrow's Needs o Main Competitors o Business Participants # 5.0 Strategy and Implementation Summary

Group Activity Establish guidelines for group operation. What are your group norms? What are your group values? What are things that would get a person dismissed from your group? What is your attendance policy? What is your groups definition of time? What is appropriate communication?