WINTER WORKSHOP 2013 PROSPECTING & MARKETING A training update presented by Jared Youtzy & Scott O’Donnell

WELCO ME!

WHAT WE’LL BE COVERIN G Campus Manager Marketing Plan Version 2.0 –Turning “Not a Customer” to “Current Customer” –Finding and Updating Your Greek Contacts –Utilizing the Past Customer List –Updated Monthly Tabs on Marketing Plan Understanding the Importance of Prospecting –Spring Opportunities –Past Campus Manager Experiences –Unique Prospecting Tips Marketing in the Second Half –Ways to Utilize Your Marketing Materials –Cross-Selling

2013 CAMPUS MANAGER MARKETING CALENDAR

PROSPECTING UNDERSTANDING THE IMPORTANCE OF

Winter/Spring Rush Spring Philanthropies St. Patrick’s Day Bar Crawls Basketball – March Madness Spring Break Mom/Dad’s Weekend Greek Week Early Fall Rush/Recruitment Founder’s Day Greek Social Events Family Business Club and Intramural Sports Student Orgs. Individual Campus SPRING SALES OPPORTU NITES

SPRING SALES OPPORTU NITES /CONT’D NEW OFFICER ELECTIONS SPRING PHILANTHROPIES SPRING RUSH/RECRUITMENT SPRING BREAK GREEK WEEK CAMPUS SPECIFIC EVENTS A majority of Greek life have new officer elections every Spring Great opportunity to make a positive first impression with the new decision makers Work with your current contact to get the names and contact information for new officers Reach out to Recruitment Chair ASAP Offer discounts on customer’s first order of the semester to build loyalty Utilize the online art gallery as a catalyst for sales One of the BIGGEST events of the year for sales and networking Find the proper contacts and reach out AT LEAST a month in advance Work with your BDL on pricing to ensure we get the order Offer “free” items with their order(sunglasses, flyers, etc.) Contact every Philanthropy Chair and make a detailed calendar for the entire Spring semester Make sure to utilize and offer the University Tees’ matching philanthropy donation service Offer to help out at the event Utilize the online art gallery for some of our original Spring Break designs Create a Birdbank project with multiple items like tank tops, sunglasses, koozies, towels, etc. KNOW YOUR CAMPUS Make a list of all the major events occurring on campus Make a campus-wide Birdbank for a Spring event on campus.

SIMPLE WAYS TO PROSPECT Most Common s Attending IFC & Panhel Meetings Facebook Posts Networking with Friends Most Effective Texting Prospects Cold Calling Facebook “Mutual Friends” Networking Incentivized Referrals

STRATEGI C MARKETI NG EXAMPLE S Make “goodie bag” for important groups and meetings (Cookiecutter.com) Leave behinds at your Greek administration office Posting designs and art gallery to Facebook No more dumping materials in the Union!

UTILIZIN G MARKET ING MATERIA LS Returning CM’s: What are some creative and effective ways you used your marketing materials last semester? Handwritten notes Marketing to returning customers: Make shirts for an event, go to that event, ask if you could help out in anyway.

Cross- Selling

RECAP Review of the new CM Marketing Calendar Prospecting for the Spring semester Unique marketing strategies

HoursMinutesSeconds What are your take-aways?