TECHNOPRENEURSHIP (EM604) Session 7 ICT-Based Business Dr. Winarno.

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Presentation transcript:

TECHNOPRENEURSHIP (EM604) Session 7 ICT-Based Business Dr. Winarno

Background Internet convert Market Place into Market Space Fast development of Internet Economy (Company dot com)

Internet Benefits for Business Promotion Tools Customer Relationship Management Distribution Channel New products and new business opportunities

ICT-Based Business Concept To deliver all or parts of the business processes digitally through Internet. It depends on the type of your business. Not limited to Internet- Based Business.

ICT-Based Business Hardware and Software Infrastructure Mobile Devices Content

Business Process Functional Division ProcurementLogisticManufacturingWarehousingMarketingDistributionFinance Customer Service

Linking Business and ICT (1) Agriculture  Scheduling, Online Marketing/Order Manufaktur  Online Procurement & Marketing Transportation  Reservation, Tracking Housing  Online Marketing Hotel  Online Reservation Distribution/Marketing  OnLine Shopping/ Online Marketing Sexuality  ????

Linking Business and ICT (2) Sociality  Social Media, etc. Entertainment  Digital Song, Film, Game

Linking Business and ICT (3) Education  E-Learning Information  E- Publishing Law  Online Law, e-Law Konsultan  OnLine Service Arts & Design  Digital Arts & Design (music, graphics design, animation, cinematography)

Linking Business and ICT (4) Spiritual  Online Qoran, Online Bible, etc. Spiritual  Online spiritual instruction (meditation, yoga, etc)

Internet-Based Business Resource Provider: ISP, INP, IAP Transaction Aggregator: E-Store, e-Publishing Virtual Communities: E- Groups Portal: Account, Searching, News Information Mediaries: Info Searching Content Aggregator: Library, Wikipedia

ICT-Based Business Strategy Innovation/Commerciali zation Infrastructure Management Customer Relationship

ICT-Based Business FOCUS Eyes: attract to the site Buys: encourage customer to buy or register. Size: larger product range

TARGET CUSTOMER B2B (Business to Business) B2C (Business to Consumer)

BUSINESS MODEL

REVENUE SOURCES Traffic (selling cust. Data, advertisements sales, partnership, interconnection) Transaction (margin) Subscription

Cost Aspects Employees Software development cost Hardware investment Hosting Cost System Maintenance Cost

INDONESIA SITUATION Consumer Economic Rating: A & B Internet Acess: home, office, Activities: facebook, browsing & Access Time: hours/mo Favourite WebSites: Internasional 90% Not buying

ICT-Based Business Challenges Consumer volume User trust to internet transaction Cash & carry mentallity Delivery Systems (Courier) Geographic condition

Student Task Technopreneur Idol Find ICT technopreneur of your Idol. Can be from Indonesia or foreigner. Make a paper about him/her. Can be in English or Indonesian. Submission: 2 weeks.