1 Outdoor Advertising Control Gerald Solomon, Esq., Director, Office of Real Estate Services Office of Planning, Environment, and Realty Federal Highway Administration U. S. Department of Transportation

2 Outdoor Advertising Control I.International Scan - Outdoor Advertising Control: Best Practices Policy and Implementation II.Research: A.The Effects of Commercial Electronic Variable Message Signs (CEVMS) on Driver Attention and Distraction B.Conflict Assessment C.Outdoor Advertising and the Economy D.Research - NCHRP III.National Highway Institute Training Courses

3 I. INTERNATIONAL SCAN - Outdoor Advertising Control: Best Practices Policy and Implementation Sponsoring Offices: Federal Highway Administration, Office of Real Estate Services Federal Highway Administration, Office of Infrastructure Federal Highway Administration, Office of Operations

4 I. INTERNATIONAL SCAN - Outdoor Advertising Control: Best Practices Policy and Implementation (continued) Implementing the successful practices found in other countries identify key processes, programs, regulations and controls established in other countries.

5 II. RESEARCH - The Effects of Commercial Electronic Variable Message Signs (CEVMS) on Driver Attention and Distraction: An Update (Phase I) Publication No. FHWA-HRT , February 2009 Final Report posted on FHWA web site -

6 II. RESEARCH - The Possible Effects of CEVMS on Driver Attention and Distraction: Field Experimental Plan On-road instrumented vehicle studies Multiple drivers (Various age, driving experience, route similarity, etc) Pertinent measures (Eye glance behavior, Driving Performance)

7 II. RESEARCH - The Possible Effects of CEVMS on Driver Attention and Distraction: Field Experimental Plan Preparing to perform pilot test Collection of field data: July - November 2009 Interim draft report Late 2009 Final draft report due to FHWA - Early 2010

8 II. RESEARCH - Conflict Assessment: Federal Outdoor Advertising Control – Report issued January 2007 Prepared by the Osprey Group to the U.S. Institute for Environmental Conflict Resolution; Publication number FHWA-HEP ; Hyperlink to original assessment report: Recommendation: FHWA convene an ad hoc forum to address substantive issue(s).

9 II. RESEARCH - Conflict Assessment: Federal OAC - The next step FHWA contracted with the U.S. Institute for Environmental Conflict Resolution to proceed Issue selected for possible emerging consensus: “Nonconforming signs –Definition of Destroyed” Ad Hoc group organized: State regulators, Scenic Groups, Outdoor Advertising Industry, FHWA Convened OAC Workshop on “the definition of Destroyed Signs”, December 3-4, 2008

10 II. RESEARCH - Conflict Assessment: Federal OAC - The next step (continued) Destroyed Sign Definition – Collaboration January 19, NAHBA teleconference April 21, 2009 – AASHTO, ROW Technical Council – Outdoor Adverting Regulation

11 II. RESEARCH - Conflict Assessment: Federal OAC - The next step (continued) Proposed second issue: Highway Beautification: Outdoor Advertising Sign Reduction - Pilot Projects: –State of Florida, Interstate 75 (being developed) –State of South Carolina, Interstates 95 and 26 (approved April 6, 2009)

12 II. RESEARCH - Outdoor Advertising and the Economy Project Title: Identifying Research Questions on the Impact of Outdoor Advertising to the Economy of the Surrounding Area –Preliminary study –Identify the benefits and the losses that are experienced by advertising signs in tourist areas –Evaluate the effectiveness of LOGO and TODS

13 II. RESEARCH - NCHRP NCHRP 20-7 (256) – Safety Impacts of the Emerging Digital Display Technology for Outdoor Advertising Signs; Jerry Wachtel NCHRP 20-7 (247) - Outdoor Advertising Sign Regulation Study; Clyde Johnson

14 III. National Highway Institute: OAC Training Course, Web-based FHWA-NHI Outdoor Advertising Control, Bonus States FHWA-NHI Outdoor Advertising Control, Non-Bonus States

15 III. National Highway Institute: OAC Training Course, Web-based ( Continued) Length hours CEU units Fee - free per participant Registration – Technical information- Catherine O’Hara (202) ;