Out-of-Home Advertising  Includes:  Billboard  Transit.

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Presentation transcript:

Out-of-Home Advertising  Includes:  Billboard  Transit

Interesting Facts!  Considered as the last mass medium because it carries the message 24/7, without interruption; never turned off, put aside, or left unopened.  On average, advertisers spend a total of $6.3 billion on outdoor advertising  Both local, regional, and national businesses use outdoor signs for advertising.

The 2 Types of Billboards…  Nonstandardized: outdoor signs used by companies at their places of business or throughout the community. Ex.) Business signs  Standardized: purchased from advertising companies and are provided only in standard sizes. Ex.) Billboards, posters, painted bulletins, and spectaculars.

Other Outdoor Advertising Types...  Where traffic is heavy & visibility is good, advertisers find bulletins work best.  Measure 14 x 18 and may carry either a painted or printed message.  The 30-sheet poster panel, or standard billboard.  Sheets are mounted on a board with a total surface of 12 feet x 25 feet, and usually change every 30 days.  Many local advertisers use smaller poster sizes called 8-sheet posters, or junior panels.  Offer a 5x 11 foot printing area, where they can reach pedestrians, as well as vehicular traffic.  Times Square is known for its spectaculars -giant electronic signs that incorporate movement, color, & flashy graphics to grab attention in high-traffic.

Transit Advertising…  Found on public transportation.  Includes printed posters inside trains, taxis, and buses; ads on public benches, bus stop shelters, newsstands, and trash cans; and station advertising located near or on subways and in railroad, bus, and airline terminals.

 Highly visible.  Relatively inexpensive.  Provides a 24- hours-a-day, 7- days-a-week message.  Can be located to reach specific target markets.  Limited viewing time.  Inability to target a specific audience.  Increasing government regulations. Pros C o n s

Activity Time!  Working with your advertising agencies, you are to design and create out-of-home media advertisements that will be displayed in NYC Times Square.  As an agency, you MUST :  Choose a business you feel would advertise in NYC Times Square;  Design a “BIG Idea” for that company;  Create at least 1 billboard & 1 transit advertisement